94 Ratings
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Score 8.4 out of 100
171 Ratings
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Score 7.3 out of 100

Feature Set Ratings

  • Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 1 feature set: Ad Reporting & Analytics
  • Google Marketing Platform (formerly DoubleClick) ranks higher in 2 feature sets: Ad Network Integration, Ad Campaigns

Ad Network Integration

7.9

Adobe Advertising Cloud

79%
9.4

Google Marketing Platform (formerly DoubleClick)

94%
Google Marketing Platform (formerly DoubleClick) ranks higher in 2/2 features

Data Transfer

7.7
77%
8 Ratings
9.9
99%
23 Ratings

DSP integration

8.0
80%
8 Ratings
8.9
89%
26 Ratings

Ad Campaigns

7.4

Adobe Advertising Cloud

74%
7.9

Google Marketing Platform (formerly DoubleClick)

79%
Google Marketing Platform (formerly DoubleClick) ranks higher in 4/5 features

Ad campaign creation

8.0
80%
9 Ratings
8.3
83%
32 Ratings

Ad deployment

8.0
80%
9 Ratings
8.3
83%
32 Ratings

Display advertising

6.5
65%
9 Ratings
8.0
80%
29 Ratings

Ad display and retargeting segmentation

7.2
72%
9 Ratings
7.7
77%
30 Ratings

Sequence targeting

7.2
72%
8 Ratings
7.0
70%
23 Ratings

Ad Reporting & Analytics

8.0

Adobe Advertising Cloud

80%
7.2

Google Marketing Platform (formerly DoubleClick)

72%
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/6 features

Ad dashboards

7.7
77%
9 Ratings
6.7
67%
30 Ratings

Ad performance reports

7.2
72%
9 Ratings
7.3
73%
32 Ratings

Ad conversion tracking

8.5
85%
7 Ratings
7.4
74%
31 Ratings

Ad attribution reporting

7.5
75%
8 Ratings
7.0
70%
30 Ratings

Cross-channel ad management

8.5
85%
8 Ratings
7.4
74%
25 Ratings

Ad forecasting and optimization

8.2
82%
8 Ratings
7.5
75%
24 Ratings

Attribute Ratings

  • Adobe Advertising Cloud (formerly Adobe Media Optimizer) is rated higher in 3 areas: Likelihood to Recommend, Usability, Implementation Rating
  • Google Marketing Platform (formerly DoubleClick) is rated higher in 2 areas: Likelihood to Renew, Support Rating

Likelihood to Recommend

8.0

Adobe Advertising Cloud

80%
16 Ratings
7.5

Google Marketing Platform (formerly DoubleClick)

75%
44 Ratings

Likelihood to Renew

1.8

Adobe Advertising Cloud

18%
2 Ratings
8.0

Google Marketing Platform (formerly DoubleClick)

80%
13 Ratings

Usability

9.0

Adobe Advertising Cloud

90%
1 Rating
8.0

Google Marketing Platform (formerly DoubleClick)

80%
2 Ratings

Support Rating

3.3

Adobe Advertising Cloud

33%
8 Ratings
9.0

Google Marketing Platform (formerly DoubleClick)

90%
8 Ratings

Online Training

Adobe Advertising Cloud

N/A
0 Ratings
8.0

Google Marketing Platform (formerly DoubleClick)

80%
1 Rating

Implementation Rating

8.0

Adobe Advertising Cloud

80%
2 Ratings
6.0

Google Marketing Platform (formerly DoubleClick)

60%
4 Ratings

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Tegan Jenner | TrustRadius Reviewer

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.3
Based on 8 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 8 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 2 answers
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 4 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Advertising Cloud

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Anonymous | TrustRadius Reviewer

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