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31 Ratings
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Score 7.7 out of 101
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Adobe Experience Manager

CQ is best suited for multi-site projects that require frequent updates or new pages spun up very quickly and with the same quality as the rest of your site. It's also a great fit if you have extensive media libraries: pictures, videos, etc. The Digital Asset Manager is very powerful and if it's coupled with a CDN, it can be itself a great solution for that particular purpose alone.Key questions to ask would be:- How comfortable will our authors be with this publishing platform? What are their needs and wants? Can CQ accommodate them?- How skilled is our development team to take a project like CQ? The best of CQ comes when is customized but it will come with a price. Time and talent will be necessary to tweak it to the right fit.- Do we have enough time and resources to allow our technical and non-technical stuff to learn? Can we afford all the oficial training levels?
Fernando Galeano profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Adobe Experience Manager
Collection of first-party data
Adobe Audience Manager
9.5
Adobe Experience Manager
Collection of third-party data
Adobe Audience Manager
9.0
Adobe Experience Manager
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Adobe Experience Manager

Data Classification

Adobe Audience Manager
8.5
Adobe Experience Manager
Audience taxonomy
Adobe Audience Manager
8.5
Adobe Experience Manager
Tag Management
Adobe Audience Manager
8.0
Adobe Experience Manager
Data Analysis Dashboard
Adobe Audience Manager
9.0
Adobe Experience Manager

Ad Network Integration

Adobe Audience Manager
8.0
Adobe Experience Manager
Data Transfer
Adobe Audience Manager
8.0
Adobe Experience Manager
DSP integration
Adobe Audience Manager
8.0
Adobe Experience Manager

DMP Analytics

Adobe Audience Manager
8.0
Adobe Experience Manager
Campaign Analytics
Adobe Audience Manager
7.5
Adobe Experience Manager
Audience Analytics
Adobe Audience Manager
8.5
Adobe Experience Manager

Security

Adobe Audience Manager
Adobe Experience Manager
8.2
Role-based user permissions
Adobe Audience Manager
Adobe Experience Manager
8.2

Platform & Infrastructure

Adobe Audience Manager
Adobe Experience Manager
7.6
API
Adobe Audience Manager
Adobe Experience Manager
7.5
Internationalization / multi-language
Adobe Audience Manager
Adobe Experience Manager
7.7

Web Content Creation

Adobe Audience Manager
Adobe Experience Manager
7.0
WYSIWYG editor
Adobe Audience Manager
Adobe Experience Manager
8.2
Code quality / cleanliness
Adobe Audience Manager
Adobe Experience Manager
7.0
Admin section
Adobe Audience Manager
Adobe Experience Manager
7.5
Page templates
Adobe Audience Manager
Adobe Experience Manager
6.9
Library of website themes
Adobe Audience Manager
Adobe Experience Manager
5.5
Mobile optimization / responsive design
Adobe Audience Manager
Adobe Experience Manager
7.0
Publishing workflow
Adobe Audience Manager
Adobe Experience Manager
8.0
Form generator
Adobe Audience Manager
Adobe Experience Manager
6.3

Web Content Management

Adobe Audience Manager
Adobe Experience Manager
6.1
Content taxonomy
Adobe Audience Manager
Adobe Experience Manager
6.6
SEO support
Adobe Audience Manager
Adobe Experience Manager
6.5
Bulk management
Adobe Audience Manager
Adobe Experience Manager
6.1
Availability / breadth of extensions
Adobe Audience Manager
Adobe Experience Manager
6.1
Community / comment management
Adobe Audience Manager
Adobe Experience Manager
5.4

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Searching for and organizing images can be a clunky experience.
  • Standard components frequently do not meet our needs. New components must constantly be in production to run what I usually consider pretty standard functionality.
  • Steep learning curve for people not used to web design or development. Not intuitive at all levels.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo

Usability

No score
No answers yet
No answers on this topic
Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Support

No score
No answers yet
No answers on this topic
Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • AEM has allowed our team to promote high value webinars and passes contact data to our marketing automation tool for a syncronized experience.
  • AEM allows for a work stream and multiple authors for quickly publishing thought leadership articles.
  • From blogs to home screens, AEM allows us to build for many types of marketing projects.
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details