What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Adobe Experience Manager

It is very well suited for large websites and clients with multiple properties where some data is shared. I would not recommend it for smaller websites as the overheard would be too much for small clients and basic websites.
Mike Plant profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Adobe Experience Manager
Collection of first-party data
Adobe Audience Manager
9.5
Adobe Experience Manager
Collection of third-party data
Adobe Audience Manager
9.0
Adobe Experience Manager
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Adobe Experience Manager

Data Classification

Adobe Audience Manager
8.5
Adobe Experience Manager
Audience taxonomy
Adobe Audience Manager
8.5
Adobe Experience Manager
Tag Management
Adobe Audience Manager
8.0
Adobe Experience Manager
Data Analysis Dashboard
Adobe Audience Manager
9.0
Adobe Experience Manager

Ad Network Integration

Adobe Audience Manager
8.0
Adobe Experience Manager
Data Transfer
Adobe Audience Manager
8.0
Adobe Experience Manager
DSP integration
Adobe Audience Manager
8.0
Adobe Experience Manager

DMP Analytics

Adobe Audience Manager
8.0
Adobe Experience Manager
Campaign Analytics
Adobe Audience Manager
7.5
Adobe Experience Manager
Audience Analytics
Adobe Audience Manager
8.5
Adobe Experience Manager

Security

Adobe Audience Manager
Adobe Experience Manager
8.1
Role-based user permissions
Adobe Audience Manager
Adobe Experience Manager
8.1

Platform & Infrastructure

Adobe Audience Manager
Adobe Experience Manager
7.7
API
Adobe Audience Manager
Adobe Experience Manager
7.5
Internationalization / multi-language
Adobe Audience Manager
Adobe Experience Manager
7.9

Web Content Creation

Adobe Audience Manager
Adobe Experience Manager
7.1
WYSIWYG editor
Adobe Audience Manager
Adobe Experience Manager
8.3
Code quality / cleanliness
Adobe Audience Manager
Adobe Experience Manager
6.9
Admin section
Adobe Audience Manager
Adobe Experience Manager
7.2
Page templates
Adobe Audience Manager
Adobe Experience Manager
6.9
Library of website themes
Adobe Audience Manager
Adobe Experience Manager
5.8
Mobile optimization / responsive design
Adobe Audience Manager
Adobe Experience Manager
8.0
Publishing workflow
Adobe Audience Manager
Adobe Experience Manager
7.8
Form generator
Adobe Audience Manager
Adobe Experience Manager
6.0

Web Content Management

Adobe Audience Manager
Adobe Experience Manager
6.3
Content taxonomy
Adobe Audience Manager
Adobe Experience Manager
7.2
SEO support
Adobe Audience Manager
Adobe Experience Manager
6.9
Bulk management
Adobe Audience Manager
Adobe Experience Manager
5.4
Availability / breadth of extensions
Adobe Audience Manager
Adobe Experience Manager
6.5
Community / comment management
Adobe Audience Manager
Adobe Experience Manager
5.3

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Manages web content with an intuitive WYSIWYG authoring experience.
  • Manages Digital Assets used by your website such as images, audio, documents, etc.
  • Creates an simple easy to use experience to generate web content. Centers all web content generation around the author.
Vagner Polund profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Components were introduced to reduce the development & authoring time by reusing them. With some clients, it worked very well because they had page structure and content like that. But if you have UI requirements that can not support component re-usability then your life will be difficult. You will end up creating more and more components in the hope that they will be utilized one day some where on some page... Although you can achieve re-usability by creating smaller customizable component but then again it will increase your development time. In a Nutshell, you will not save development time.
  • Osgi was a great concept. AEM Developer used to write the most of business logic in them but due to adaptation of micro-services, now everybody wants to implement business logic in there instead of AEM internal OSGi. If your architecture had micro services then power of Osgi is useless for you, you will just use 10-20% of it which will bring no big value.
  • License of AEM is super costly, not every organization can afford it. Once you have implemented AEM, it will be hard to get rid of it. Getting rid will mean another investment.
  • Like other products, AEM also releases new versions. Upgrades to new versions never happens smoothly. Means organization needs to spend more money to upgrade the servers.
  • You need a big infrastructure to deploy AEM server setup. Each setup needs at least 3 machines, one for author, one for publisher and one for dispatcher. This means spending more money on maintenance.
  • TouchUI is confusing sometimes for everyone i.e business, authors, developers.
Sujeet Sharma profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo

Usability

No score
No answers yet
No answers on this topic
Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Support

No score
No answers yet
No answers on this topic
Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
I've done numerous implementations using WordPress (a free open source CMS that many medium sized companies are leveraging) and found that it's really awkward for non-technical users. Adobe CQ is a much more friendly piece of software for managing large and varied pieces of content. However, if you just want a corporate blog, WordPress will definitely fill your needs.
Curtis Mortensen profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • A few clients see no ROI but few are heavily dependent and align on it.. Mixed reviews from clients
Sujeet Sharma profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details