What users are saying about
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140 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
85 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
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Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Marketing Cloud
WYSIWYG email editor
Adobe Campaign
7.4
Adobe Marketing Cloud
Dynamic content
Adobe Campaign
8.3
Adobe Marketing Cloud
Ability to test dynamic content
Adobe Campaign
8.3
Adobe Marketing Cloud
Landing pages
Adobe Campaign
7.9
Adobe Marketing Cloud
A/B testing
Adobe Campaign
7.3
Adobe Marketing Cloud
Mobile optimization
Adobe Campaign
7.7
Adobe Marketing Cloud
Email deliverability
Adobe Campaign
8.7
Adobe Marketing Cloud
List management
Adobe Campaign
8.0
Adobe Marketing Cloud
Triggered drip sequences
Adobe Campaign
7.2
Adobe Marketing Cloud

Lead Management

Adobe Campaign
6.7
Adobe Marketing Cloud
Lead nurturing
Adobe Campaign
7.2
Adobe Marketing Cloud
Lead scoring and grading
Adobe Campaign
7.2
Adobe Marketing Cloud
Data quality management
Adobe Campaign
6.4
Adobe Marketing Cloud
Automated sales alerts and tasks
Adobe Campaign
6.1
Adobe Marketing Cloud

Campaign Management

Adobe Campaign
7.3
Adobe Marketing Cloud
Calendaring
Adobe Campaign
7.3
Adobe Marketing Cloud
Event/webinar marketing
Adobe Campaign
7.3
Adobe Marketing Cloud

Social Media Marketing

Adobe Campaign
7.9
Adobe Marketing Cloud
Social sharing and campaigns
Adobe Campaign
8.1
Adobe Marketing Cloud
Social profile integration
Adobe Campaign
7.7
Adobe Marketing Cloud

Reporting & Analytics

Adobe Campaign
7.7
Adobe Marketing Cloud
Dashboards
Adobe Campaign
7.8
Adobe Marketing Cloud
Standard reports
Adobe Campaign
8.2
Adobe Marketing Cloud
Custom reports
Adobe Campaign
7.2
Adobe Marketing Cloud

Platform & Infrastructure

Adobe Campaign
7.2
Adobe Marketing Cloud
API
Adobe Campaign
6.9
Adobe Marketing Cloud
Role-based workflow & approvals
Adobe Campaign
8.0
Adobe Marketing Cloud
Customizability
Adobe Campaign
7.5
Adobe Marketing Cloud
Integration with Salesforce.com
Adobe Campaign
7.4
Adobe Marketing Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Marketing Cloud
Integration with SugarCRM
Adobe Campaign
6.4
Adobe Marketing Cloud

Pros

Adobe Campaign

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
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Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
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Cons

Adobe Campaign

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
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Adobe Marketing Cloud

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
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Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
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Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

I haven't heard about or tried any other product rather than Adobe Campaign. I'm always open to new technologies and experiences, but so far Adobe Campaign meets all of our department needs, so thinking on a new solution is the least of our concerns right now, and I believe in the mid-term as well.
No photo available

Adobe Marketing Cloud

We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
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Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Adobe Marketing Cloud

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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