What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
84 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Adobe Marketing Cloud

I would recommend Adobe Marketing Cloud as a great tool in the right situation. If you are a larger company that wants to run multiple campaigns at once and has a large team dedicated to this, then Adobe Marketing Cloud could be a good solution for you. If you are a smaller company, the price alone could take Adobe Marketing Cloud off your radar. There are much cheaper options out there if you are running on a smaller scale.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Marketing Cloud
WYSIWYG email editor
Adobe Campaign
7.5
Adobe Marketing Cloud
Dynamic content
Adobe Campaign
8.1
Adobe Marketing Cloud
Ability to test dynamic content
Adobe Campaign
8.4
Adobe Marketing Cloud
Landing pages
Adobe Campaign
7.7
Adobe Marketing Cloud
A/B testing
Adobe Campaign
6.9
Adobe Marketing Cloud
Mobile optimization
Adobe Campaign
7.7
Adobe Marketing Cloud
Email deliverability
Adobe Campaign
8.7
Adobe Marketing Cloud
List management
Adobe Campaign
8.4
Adobe Marketing Cloud
Triggered drip sequences
Adobe Campaign
7.5
Adobe Marketing Cloud

Lead Management

Adobe Campaign
6.8
Adobe Marketing Cloud
Lead nurturing
Adobe Campaign
7.4
Adobe Marketing Cloud
Lead scoring and grading
Adobe Campaign
7.2
Adobe Marketing Cloud
Data quality management
Adobe Campaign
6.5
Adobe Marketing Cloud
Automated sales alerts and tasks
Adobe Campaign
6.2
Adobe Marketing Cloud

Campaign Management

Adobe Campaign
7.4
Adobe Marketing Cloud
Calendaring
Adobe Campaign
7.5
Adobe Marketing Cloud
Event/webinar marketing
Adobe Campaign
7.3
Adobe Marketing Cloud

Social Media Marketing

Adobe Campaign
8.0
Adobe Marketing Cloud
Social sharing and campaigns
Adobe Campaign
8.1
Adobe Marketing Cloud
Social profile integration
Adobe Campaign
7.8
Adobe Marketing Cloud

Reporting & Analytics

Adobe Campaign
8.0
Adobe Marketing Cloud
Dashboards
Adobe Campaign
8.4
Adobe Marketing Cloud
Standard reports
Adobe Campaign
8.3
Adobe Marketing Cloud
Custom reports
Adobe Campaign
7.2
Adobe Marketing Cloud

Platform & Infrastructure

Adobe Campaign
7.6
Adobe Marketing Cloud
API
Adobe Campaign
8.0
Adobe Marketing Cloud
Role-based workflow & approvals
Adobe Campaign
8.4
Adobe Marketing Cloud
Customizability
Adobe Campaign
8.1
Adobe Marketing Cloud
Integration with Salesforce.com
Adobe Campaign
7.5
Adobe Marketing Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Marketing Cloud
Integration with SugarCRM
Adobe Campaign
6.3
Adobe Marketing Cloud

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
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Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
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As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
No photo available

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Marketing Cloud More Information