What users are saying about
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Top Rated
233 Ratings

Adobe Campaign

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Top Rated
233 Ratings
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Score 8 out of 100
97 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Adobe Marketing Cloud
WYSIWYG email editor
Adobe Campaign
8.4
Adobe Marketing Cloud
Dynamic content
Adobe Campaign
8.5
Adobe Marketing Cloud
Ability to test dynamic content
Adobe Campaign
8.3
Adobe Marketing Cloud
Landing pages
Adobe Campaign
8.7
Adobe Marketing Cloud
A/B testing
Adobe Campaign
8.7
Adobe Marketing Cloud
Mobile optimization
Adobe Campaign
7.6
Adobe Marketing Cloud
Email deliverability reporting
Adobe Campaign
8.6
Adobe Marketing Cloud
List management
Adobe Campaign
8.2
Adobe Marketing Cloud
Triggered drip sequences
Adobe Campaign
7.8
Adobe Marketing Cloud

Lead Management

Adobe Campaign
6.7
Adobe Marketing Cloud
Lead nurturing
Adobe Campaign
7.1
Adobe Marketing Cloud
Lead scoring and grading
Adobe Campaign
7.3
Adobe Marketing Cloud
Data quality management
Adobe Campaign
6.3
Adobe Marketing Cloud
Automated sales alerts and tasks
Adobe Campaign
6.0
Adobe Marketing Cloud

Campaign Management

Adobe Campaign
7.6
Adobe Marketing Cloud
Calendaring
Adobe Campaign
7.9
Adobe Marketing Cloud
Event/webinar marketing
Adobe Campaign
7.4
Adobe Marketing Cloud

Social Media Marketing

Adobe Campaign
7.9
Adobe Marketing Cloud
Social sharing and campaigns
Adobe Campaign
8.0
Adobe Marketing Cloud
Social profile integration
Adobe Campaign
7.7
Adobe Marketing Cloud

Reporting & Analytics

Adobe Campaign
8.2
Adobe Marketing Cloud
Dashboards
Adobe Campaign
8.1
Adobe Marketing Cloud
Standard reports
Adobe Campaign
8.6
Adobe Marketing Cloud
Custom reports
Adobe Campaign
8.0
Adobe Marketing Cloud

Platform & Infrastructure

Adobe Campaign
7.3
Adobe Marketing Cloud
API
Adobe Campaign
6.9
Adobe Marketing Cloud
Role-based workflow & approvals
Adobe Campaign
8.0
Adobe Marketing Cloud
Customizability
Adobe Campaign
7.5
Adobe Marketing Cloud
Integration with Salesforce.com
Adobe Campaign
7.9
Adobe Marketing Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Marketing Cloud
Integration with SugarCRM
Adobe Campaign
6.5
Adobe Marketing Cloud

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund | TrustRadius Reviewer

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 3.1
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
Anonymous | TrustRadius Reviewer

Adobe Marketing Cloud

Adobe Marketing Cloud 9.0
Based on 1 answer
Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.4
Adobe Marketing Cloud
8.7

Likelihood to Renew

Adobe Campaign
8.4
Adobe Marketing Cloud
6.5

Usability

Adobe Campaign
9.0
Adobe Marketing Cloud

Reliability and Availability

Adobe Campaign
7.0
Adobe Marketing Cloud

Performance

Adobe Campaign
7.0
Adobe Marketing Cloud

Support Rating

Adobe Campaign
3.1
Adobe Marketing Cloud
9.0

In-Person Training

Adobe Campaign
8.0
Adobe Marketing Cloud

Online Training

Adobe Campaign
8.0
Adobe Marketing Cloud

Implementation Rating

Adobe Campaign
8.0
Adobe Marketing Cloud

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