What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Adobe Marketing Cloud

If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Adobe Marketing Cloud
WYSIWYG email editor
Adobe Campaign
7.3
Adobe Marketing Cloud
Dynamic content
Adobe Campaign
7.9
Adobe Marketing Cloud
Ability to test dynamic content
Adobe Campaign
8.2
Adobe Marketing Cloud
Landing pages
Adobe Campaign
7.9
Adobe Marketing Cloud
A/B testing
Adobe Campaign
7.0
Adobe Marketing Cloud
Mobile optimization
Adobe Campaign
8.4
Adobe Marketing Cloud
Email deliverability
Adobe Campaign
8.6
Adobe Marketing Cloud
List management
Adobe Campaign
8.2
Adobe Marketing Cloud
Triggered drip sequences
Adobe Campaign
7.5
Adobe Marketing Cloud

Lead Management

Adobe Campaign
6.9
Adobe Marketing Cloud
Lead nurturing
Adobe Campaign
7.5
Adobe Marketing Cloud
Lead scoring and grading
Adobe Campaign
7.2
Adobe Marketing Cloud
Data quality management
Adobe Campaign
6.6
Adobe Marketing Cloud
Automated sales alerts and tasks
Adobe Campaign
6.3
Adobe Marketing Cloud

Campaign Management

Adobe Campaign
7.4
Adobe Marketing Cloud
Calendaring
Adobe Campaign
7.5
Adobe Marketing Cloud
Event/webinar marketing
Adobe Campaign
7.3
Adobe Marketing Cloud

Social Media Marketing

Adobe Campaign
8.1
Adobe Marketing Cloud
Social sharing and campaigns
Adobe Campaign
8.2
Adobe Marketing Cloud
Social profile integration
Adobe Campaign
7.9
Adobe Marketing Cloud

Reporting & Analytics

Adobe Campaign
7.7
Adobe Marketing Cloud
Dashboards
Adobe Campaign
8.3
Adobe Marketing Cloud
Standard reports
Adobe Campaign
8.1
Adobe Marketing Cloud
Custom reports
Adobe Campaign
6.9
Adobe Marketing Cloud

Platform & Infrastructure

Adobe Campaign
7.6
Adobe Marketing Cloud
API
Adobe Campaign
8.1
Adobe Marketing Cloud
Role-based workflow & approvals
Adobe Campaign
8.5
Adobe Marketing Cloud
Customizability
Adobe Campaign
8.0
Adobe Marketing Cloud
Integration with Salesforce.com
Adobe Campaign
7.9
Adobe Marketing Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Marketing Cloud
Integration with SugarCRM
Adobe Campaign
6.4
Adobe Marketing Cloud

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Online behavior data collection
  • Testing and targeting different user experiences
  • Integrating 1st and 3rd party data to build audiences
No photo available

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • More training videos on updates.
Richard Longo profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
Richard Longo profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details