What users are saying about
Top Rated
93 Ratings
18 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
18 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend

Adobe Campaign

If you're in sales, or looking to drive an audience (like a marketing company, for example) Adobe Campaign is a great program to work with. It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing
No photo available

Aprimo

The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical.

For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements.

Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Aprimo
WYSIWYG email editor
Adobe Campaign
7.5
Aprimo
Dynamic content
Adobe Campaign
8.1
Aprimo
Ability to test dynamic content
Adobe Campaign
8.4
Aprimo
Landing pages
Adobe Campaign
7.7
Aprimo
A/B testing
Adobe Campaign
6.9
Aprimo
Mobile optimization
Adobe Campaign
7.7
Aprimo
Email deliverability
Adobe Campaign
8.7
Aprimo
List management
Adobe Campaign
8.4
Aprimo
Triggered drip sequences
Adobe Campaign
7.5
Aprimo

Lead Management

Adobe Campaign
6.8
Aprimo
Lead nurturing
Adobe Campaign
7.4
Aprimo
Lead scoring and grading
Adobe Campaign
7.2
Aprimo
Data quality management
Adobe Campaign
6.5
Aprimo
Automated sales alerts and tasks
Adobe Campaign
6.2
Aprimo

Campaign Management

Adobe Campaign
7.4
Aprimo
Calendaring
Adobe Campaign
7.5
Aprimo
Event/webinar marketing
Adobe Campaign
7.3
Aprimo

Social Media Marketing

Adobe Campaign
8.0
Aprimo
Social sharing and campaigns
Adobe Campaign
8.1
Aprimo
Social profile integration
Adobe Campaign
7.8
Aprimo

Reporting & Analytics

Adobe Campaign
8.0
Aprimo
Dashboards
Adobe Campaign
8.4
Aprimo
Standard reports
Adobe Campaign
8.3
Aprimo
Custom reports
Adobe Campaign
7.2
Aprimo

Platform & Infrastructure

Adobe Campaign
7.6
Aprimo
API
Adobe Campaign
8.0
Aprimo
Role-based workflow & approvals
Adobe Campaign
8.4
Aprimo
Customizability
Adobe Campaign
8.1
Aprimo
Integration with Salesforce.com
Adobe Campaign
7.5
Aprimo
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Aprimo
Integration with SugarCRM
Adobe Campaign
6.3
Aprimo

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
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Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • Marketing Calendar
  • Aprimo Integration services
  • Aprimo Configuration Mover
  • More transparency on technical and funcitonal specifications
Kishore Rachapudi profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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Aprimo5.9
Based on 7 answers
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Adrienne Spohr profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Aprimo3.7
Based on 4 answers
very hard to work with.
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aprimo More Information