What users are saying about
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Top Rated
214 Ratings
18 Ratings

Adobe Campaign

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Top Rated
214 Ratings
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Score 7.9 out of 101
18 Ratings
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Score 6.1 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Aprimo
WYSIWYG email editor
Adobe Campaign
8.2
Aprimo
Dynamic content
Adobe Campaign
8.5
Aprimo
Ability to test dynamic content
Adobe Campaign
8.4
Aprimo
Landing pages
Adobe Campaign
8.6
Aprimo
A/B testing
Adobe Campaign
8.4
Aprimo
Mobile optimization
Adobe Campaign
7.6
Aprimo
Email deliverability
Adobe Campaign
8.6
Aprimo
List management
Adobe Campaign
8.2
Aprimo
Triggered drip sequences
Adobe Campaign
7.7
Aprimo

Lead Management

Adobe Campaign
6.7
Aprimo
Lead nurturing
Adobe Campaign
7.1
Aprimo
Lead scoring and grading
Adobe Campaign
7.3
Aprimo
Data quality management
Adobe Campaign
6.3
Aprimo
Automated sales alerts and tasks
Adobe Campaign
6.0
Aprimo

Campaign Management

Adobe Campaign
7.6
Aprimo
Calendaring
Adobe Campaign
7.8
Aprimo
Event/webinar marketing
Adobe Campaign
7.4
Aprimo

Social Media Marketing

Adobe Campaign
7.9
Aprimo
Social sharing and campaigns
Adobe Campaign
8.0
Aprimo
Social profile integration
Adobe Campaign
7.7
Aprimo

Reporting & Analytics

Adobe Campaign
8.2
Aprimo
Dashboards
Adobe Campaign
8.1
Aprimo
Standard reports
Adobe Campaign
8.5
Aprimo
Custom reports
Adobe Campaign
7.9
Aprimo

Platform & Infrastructure

Adobe Campaign
7.3
Aprimo
API
Adobe Campaign
6.9
Aprimo
Role-based workflow & approvals
Adobe Campaign
8.0
Aprimo
Customizability
Adobe Campaign
7.6
Aprimo
Integration with Salesforce.com
Adobe Campaign
7.8
Aprimo
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Aprimo
Integration with SugarCRM
Adobe Campaign
6.5
Aprimo

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Aprimo

Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Aprimo

Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
No photo available

Aprimo

Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Aprimo

Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
No photo available

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.2
Aprimo
6.0

Likelihood to Renew

Adobe Campaign
8.4
Aprimo
5.9

Usability

Adobe Campaign
9.0
Aprimo
3.7

Reliability and Availability

Adobe Campaign
7.0
Aprimo
10.0

Performance

Adobe Campaign
7.0
Aprimo
8.0

Support

Adobe Campaign
3.2
Aprimo
8.0

In-Person Training

Adobe Campaign
8.0
Aprimo
8.0

Online Training

Adobe Campaign
8.0
Aprimo
6.0

Implementation

Adobe Campaign
8.0
Aprimo
10.0

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