What users are saying about
Top Rated
93 Ratings
22 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
22 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
ClickDimensions
7.8
WYSIWYG email editor
Adobe Campaign
7.5
ClickDimensions
8.0
Dynamic content
Adobe Campaign
8.1
ClickDimensions
7.4
Ability to test dynamic content
Adobe Campaign
8.4
ClickDimensions
8.0
Landing pages
Adobe Campaign
7.7
ClickDimensions
8.0
A/B testing
Adobe Campaign
6.9
ClickDimensions
6.8
Mobile optimization
Adobe Campaign
7.7
ClickDimensions
7.0
Email deliverability
Adobe Campaign
8.7
ClickDimensions
8.4
List management
Adobe Campaign
8.4
ClickDimensions
8.4
Triggered drip sequences
Adobe Campaign
7.5
ClickDimensions
7.9

Lead Management

Adobe Campaign
6.8
ClickDimensions
7.8
Lead nurturing
Adobe Campaign
7.4
ClickDimensions
6.8
Lead scoring and grading
Adobe Campaign
7.2
ClickDimensions
8.4
Data quality management
Adobe Campaign
6.5
ClickDimensions
8.0
Automated sales alerts and tasks
Adobe Campaign
6.2
ClickDimensions
8.0

Campaign Management

Adobe Campaign
7.4
ClickDimensions
8.0
Calendaring
Adobe Campaign
7.5
ClickDimensions
8.0
Event/webinar marketing
Adobe Campaign
7.3
ClickDimensions
8.0

Social Media Marketing

Adobe Campaign
8.0
ClickDimensions
7.5
Social sharing and campaigns
Adobe Campaign
8.1
ClickDimensions
7.0
Social profile integration
Adobe Campaign
7.8
ClickDimensions
8.0

Reporting & Analytics

Adobe Campaign
8.0
ClickDimensions
8.0
Dashboards
Adobe Campaign
8.4
ClickDimensions
7.8
Standard reports
Adobe Campaign
8.3
ClickDimensions
8.4
Custom reports
Adobe Campaign
7.2
ClickDimensions
7.8

Platform & Infrastructure

Adobe Campaign
7.6
ClickDimensions
7.7
API
Adobe Campaign
8.0
ClickDimensions
7.0
Role-based workflow & approvals
Adobe Campaign
8.4
ClickDimensions
9.0
Customizability
Adobe Campaign
8.1
ClickDimensions
7.0
Integration with Salesforce.com
Adobe Campaign
7.5
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
ClickDimensions
8.4
Integration with SugarCRM
Adobe Campaign
6.3
ClickDimensions
8.0

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Easy to pull information from Dynamics CRM, as it's fully integrated.
  • Straightforward email marketing tools.
  • Form builder is easy to use, and pushes captured information straight into Dynamics.
Chris Thorne profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Overall ease of use
  • Integration with WordPress
  • Better support
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
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Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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I think the biggest difference is the overall easy integration with our CRM platform, which is crucial. Without it, we would not really even be able to use a marketing automation platform like this. We like the support our account manager gives us, and think CD is the best option available.
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Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
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  • Leads
  • Prospects
  • Better relationship understanding
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickDimensions More Information