What users are saying about
Top Rated
93 Ratings
25 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
25 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
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eTrigue

eTrigue is perfect for anyone who can drag and drop to build a campaign. Our interns build nurturing flows on their first day at our company. I recommend eTrigue Demand Center to anyone who needs to be able to launch simple or complex campaigns quickly and doesn't want to waste weeks or months sitting in training. With other programs we had to complete all of our assets before we could start our program. eTrigue lets us build our campaign and start with only a single asset, then add other emails, landing pages and asset steps as we complete them. It automatically knows when we have completed them. eTrigue is easy to use, and especially easy to change your campaign mid stream
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
eTrigue
6.3
WYSIWYG email editor
Adobe Campaign
7.5
eTrigue
7.0
Dynamic content
Adobe Campaign
8.1
eTrigue
6.0
Ability to test dynamic content
Adobe Campaign
8.4
eTrigue
8.6
Landing pages
Adobe Campaign
7.7
eTrigue
7.0
A/B testing
Adobe Campaign
6.9
eTrigue
6.0
Mobile optimization
Adobe Campaign
7.7
eTrigue
5.0
Email deliverability
Adobe Campaign
8.7
eTrigue
4.0
List management
Adobe Campaign
8.4
eTrigue
6.0
Triggered drip sequences
Adobe Campaign
7.5
eTrigue
7.0

Lead Management

Adobe Campaign
6.8
eTrigue
6.3
Lead nurturing
Adobe Campaign
7.4
eTrigue
6.0
Lead scoring and grading
Adobe Campaign
7.2
eTrigue
7.0
Data quality management
Adobe Campaign
6.5
eTrigue
6.0
Automated sales alerts and tasks
Adobe Campaign
6.2
eTrigue
6.0

Campaign Management

Adobe Campaign
7.4
eTrigue
6.8
Calendaring
Adobe Campaign
7.5
eTrigue
8.6
Event/webinar marketing
Adobe Campaign
7.3
eTrigue
5.0

Social Media Marketing

Adobe Campaign
8.0
eTrigue
6.6
Social sharing and campaigns
Adobe Campaign
8.1
eTrigue
5.0
Social profile integration
Adobe Campaign
7.8
eTrigue
8.3

Reporting & Analytics

Adobe Campaign
8.0
eTrigue
6.7
Dashboards
Adobe Campaign
8.4
eTrigue
7.0
Standard reports
Adobe Campaign
8.3
eTrigue
6.0
Custom reports
Adobe Campaign
7.2
eTrigue
7.0

Platform & Infrastructure

Adobe Campaign
7.6
eTrigue
4.8
API
Adobe Campaign
8.0
eTrigue
6.0
Role-based workflow & approvals
Adobe Campaign
8.4
eTrigue
6.0
Customizability
Adobe Campaign
8.1
eTrigue
6.0
Integration with Salesforce.com
Adobe Campaign
7.5
eTrigue
9.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
eTrigue
1.0
Integration with SugarCRM
Adobe Campaign
6.3
eTrigue
1.0

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Very easy campaign setup, changes and updates - literally drag and drop and go.
  • Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
  • Interns are able to build and run campaigns within a couple hours.
  • The real time lead alerts are awesome. Our sales guys love em.
  • Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
  • Real time tracking and linking in to Saleforce took only 10 minutes to configure.
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Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • I wish they could be able to customize URLs for landing pages for better SEO and branding.
  • Better SEO functionality and ability to customize those options on landing pages would be nice.
  • More useful and better detailed analytics would be nice.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
eTrigue9.7
Based on 21 answers
All of the reasons previously mentioned in this review - highly sophisticated platform specifically designed by and for demand generation marketers - easy to use - great customer support.
Frank Jamieson profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
eTrigue8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
eTrigue8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
mid range pricing, offered quite a bit like other vendors, but missing some functionality.
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Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Provided actionable insights to the sales team in real time
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/

eTrigue More Information