What users are saying about

Adobe Campaign

Top Rated
90 Ratings

eTrigue

25 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

eTrigue

25 Ratings
Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

eTrigue

I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot".
Jareb Coupe profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
eTrigue
6.3
WYSIWYG email editor
Adobe Campaign
7.3
eTrigue
7.0
Dynamic content
Adobe Campaign
7.9
eTrigue
6.0
Ability to test dynamic content
Adobe Campaign
8.2
eTrigue
8.6
Landing pages
Adobe Campaign
7.9
eTrigue
7.0
A/B testing
Adobe Campaign
7.0
eTrigue
6.0
Mobile optimization
Adobe Campaign
8.4
eTrigue
5.0
Email deliverability
Adobe Campaign
8.6
eTrigue
4.0
List management
Adobe Campaign
8.2
eTrigue
6.0
Triggered drip sequences
Adobe Campaign
7.5
eTrigue
7.0

Lead Management

Adobe Campaign
6.9
eTrigue
6.3
Lead nurturing
Adobe Campaign
7.5
eTrigue
6.0
Lead scoring and grading
Adobe Campaign
7.2
eTrigue
7.0
Data quality management
Adobe Campaign
6.6
eTrigue
6.0
Automated sales alerts and tasks
Adobe Campaign
6.3
eTrigue
6.0

Campaign Management

Adobe Campaign
7.4
eTrigue
6.8
Calendaring
Adobe Campaign
7.5
eTrigue
8.6
Event/webinar marketing
Adobe Campaign
7.3
eTrigue
5.0

Social Media Marketing

Adobe Campaign
8.1
eTrigue
6.7
Social sharing and campaigns
Adobe Campaign
8.2
eTrigue
5.0
Social profile integration
Adobe Campaign
7.9
eTrigue
8.3

Reporting & Analytics

Adobe Campaign
7.7
eTrigue
6.7
Dashboards
Adobe Campaign
8.3
eTrigue
7.0
Standard reports
Adobe Campaign
8.1
eTrigue
6.0
Custom reports
Adobe Campaign
6.9
eTrigue
7.0

Platform & Infrastructure

Adobe Campaign
7.6
eTrigue
4.8
API
Adobe Campaign
8.1
eTrigue
6.0
Role-based workflow & approvals
Adobe Campaign
8.5
eTrigue
6.0
Customizability
Adobe Campaign
8.0
eTrigue
6.0
Integration with Salesforce.com
Adobe Campaign
7.9
eTrigue
9.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
eTrigue
1.0
Integration with SugarCRM
Adobe Campaign
6.4
eTrigue
1.0

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Great on-boarding process for new clients
  • Learning curve for their system is pretty short and intuitive. They provide quite a bit of training and resources.
  • They provide good technical support and are very quick to respond.
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • There are a lot of reports and lead alerts available. I am not sure if I really need all of them. It helps to filter out to keep only the most important alerts.
Jeff Meyer profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
eTrigue9.7
Based on 21 answers
At this time we will not be renewing our contract. After indepth reviews, we decided to go with Hubspot
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
eTrigue8.9
Based on 4 answers
Its very easy to use, and intuitive
Paul Normandin profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
eTrigue8.4
Based on 3 answers
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!
Paul Normandin profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes.Act-On is limited because campaigns must be based on a list. Very inflexible.eTrigue allows me to build the campaign in real time and adjust on the fly. You do not have to have all the assets built before starting the campaign.
Jeff Meyer profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • I dont really believe that eTrigue is our problem for the need of faster lead conversion. That's more on our end, the tools are all there. Its just about how well you use them!!
Hanna Hubbs profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/