What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Marin Software

61 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Marin Software

61 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Marin Software

Marin is most effective when search campaigns carry a large budget, have more complex conversion goals, or operate across multiple publishers. As a rule of thumb, Marin and other bid management softwares are best suited for situations where editing with tools like AdWords Editor is no longer time-efficient or where changes need to be made cross-publisher.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Marin Software
WYSIWYG email editor
Adobe Campaign
7.3
Marin Software
Dynamic content
Adobe Campaign
7.9
Marin Software
Ability to test dynamic content
Adobe Campaign
8.2
Marin Software
Landing pages
Adobe Campaign
8.0
Marin Software
A/B testing
Adobe Campaign
7.0
Marin Software
Mobile optimization
Adobe Campaign
8.4
Marin Software
Email deliverability
Adobe Campaign
8.6
Marin Software
List management
Adobe Campaign
8.2
Marin Software
Triggered drip sequences
Adobe Campaign
7.5
Marin Software

Lead Management

Adobe Campaign
6.9
Marin Software
Lead nurturing
Adobe Campaign
7.5
Marin Software
Lead scoring and grading
Adobe Campaign
7.2
Marin Software
Data quality management
Adobe Campaign
6.6
Marin Software
Automated sales alerts and tasks
Adobe Campaign
6.3
Marin Software

Campaign Management

Adobe Campaign
7.4
Marin Software
Calendaring
Adobe Campaign
7.5
Marin Software
Event/webinar marketing
Adobe Campaign
7.3
Marin Software

Social Media Marketing

Adobe Campaign
8.1
Marin Software
Social sharing and campaigns
Adobe Campaign
8.2
Marin Software
Social profile integration
Adobe Campaign
7.9
Marin Software

Reporting & Analytics

Adobe Campaign
7.8
Marin Software
Dashboards
Adobe Campaign
8.3
Marin Software
Standard reports
Adobe Campaign
8.1
Marin Software
Custom reports
Adobe Campaign
6.9
Marin Software

Platform & Infrastructure

Adobe Campaign
7.6
Marin Software
API
Adobe Campaign
8.1
Marin Software
Role-based workflow & approvals
Adobe Campaign
8.5
Marin Software
Customizability
Adobe Campaign
8.0
Marin Software
Integration with Salesforce.com
Adobe Campaign
7.9
Marin Software
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Marin Software
Integration with SugarCRM
Adobe Campaign
6.4
Marin Software

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • API feed for importing back-end analytics data into the app
  • Ability to use the filtering function to cross-segment performance data
  • Customized reporting module so reporting can be tailored for specific geographic regions/audiences within the organization
  • Customizable bidding folders to target multiple conversion CPAs
No photo available

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • You have to learn to use the platform yourself & there's very little help with this from the customer support team.
  • Account managers are very hands off and refer you back to customer support for everything.
  • Strategic support would be helpful in terms of how to test and implement.
Lol Lowe profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Marin Software7.6
Based on 23 answers
We have a solid Marin account team that is thoroughly invested in our business. They are insightful, helpful, and are always willing to walk us through any new features or retrain us on old ones. Additionally, the sales dept at Marin has been helpful in providing use-cases, whitepapers, and other documents that have assisted our sales team with closing new business.
Robert Frost profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Marin Software8.9
Based on 5 answers
As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.
Robert Frost profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Marin Software9.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Marin Software8.2
Based on 5 answers
While they are getting much better with the new restructured support dept, the previous ticketing system was prone to long wait times, inexperienced techs who would just link you to help desk articles that didn't apply, and unresolved issues. I think the addition of a direct support phone number in addition to our account team was a huge help.
Robert Frost profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Marin Software9.8
Based on 5 answers
Stream lined process, easy to follow along
No photo available

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
At the time of reviewing, acquisio offered limited support on shopping campaigns and social networks, where as Marin is able to manage these.
Lol Lowe profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Increased account management efficiency.
  • Given some insight that would have not have been easily available via the direct paid search platforms.
Lol Lowe profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details