What users are saying about
106 Ratings
61 Ratings
106 Ratings
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Score 7.6 out of 101
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.6 out of 101

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Likelihood to Recommend

Adobe Campaign

This is definitely a beneficial program for a really big campaign, with multiple users and most likely multiple devices. If you need something on a smaller scale, I would try another product.
Parveen Dudy profile photo

Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Marin Software
WYSIWYG email editor
Adobe Campaign
7.4
Marin Software
Dynamic content
Adobe Campaign
8.3
Marin Software
Ability to test dynamic content
Adobe Campaign
8.3
Marin Software
Landing pages
Adobe Campaign
7.9
Marin Software
A/B testing
Adobe Campaign
7.3
Marin Software
Mobile optimization
Adobe Campaign
7.9
Marin Software
Email deliverability
Adobe Campaign
8.7
Marin Software
List management
Adobe Campaign
8.1
Marin Software
Triggered drip sequences
Adobe Campaign
7.2
Marin Software

Lead Management

Adobe Campaign
6.8
Marin Software
Lead nurturing
Adobe Campaign
7.3
Marin Software
Lead scoring and grading
Adobe Campaign
7.2
Marin Software
Data quality management
Adobe Campaign
6.4
Marin Software
Automated sales alerts and tasks
Adobe Campaign
6.1
Marin Software

Campaign Management

Adobe Campaign
7.3
Marin Software
Calendaring
Adobe Campaign
7.4
Marin Software
Event/webinar marketing
Adobe Campaign
7.3
Marin Software

Social Media Marketing

Adobe Campaign
7.9
Marin Software
Social sharing and campaigns
Adobe Campaign
8.1
Marin Software
Social profile integration
Adobe Campaign
7.8
Marin Software

Reporting & Analytics

Adobe Campaign
7.8
Marin Software
Dashboards
Adobe Campaign
8.0
Marin Software
Standard reports
Adobe Campaign
8.2
Marin Software
Custom reports
Adobe Campaign
7.2
Marin Software

Platform & Infrastructure

Adobe Campaign
7.3
Marin Software
API
Adobe Campaign
7.1
Marin Software
Role-based workflow & approvals
Adobe Campaign
8.1
Marin Software
Customizability
Adobe Campaign
7.6
Marin Software
Integration with Salesforce.com
Adobe Campaign
7.5
Marin Software
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Marin Software
Integration with SugarCRM
Adobe Campaign
6.3
Marin Software

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Bidding strategies based on position or conversions, or revenue are very helpful for improving the performance of all campaigns and saving money
  • It keeps the data easily accessible within one place. Pulling reports, being able to do a web query report, being able to integrate with many data sources makes the platform very useful. Also Marin reps are very helpful
  • Marin offers a live chat, which is very helpful when you have an urgent question.
  • Tracking templates are easily adjustable
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Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
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  • Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
  • New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
  • Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
Robert Frost profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Marin Software7.6
Based on 23 answers
We're all trained on the platform and love the new features that keep rolling out. Our support staff are awesome.
Noah Omri Levin profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Marin Software8.9
Based on 5 answers
As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.
Robert Frost profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Marin Software9.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Marin Software8.2
Based on 5 answers
While they are getting much better with the new restructured support dept, the previous ticketing system was prone to long wait times, inexperienced techs who would just link you to help desk articles that didn't apply, and unresolved issues. I think the addition of a direct support phone number in addition to our account team was a huge help.
Robert Frost profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Marin Software9.8
Based on 5 answers
Not too much comes to mind for key insights regarding the implementation. Marin made the process as smooth as they could with the large account that we were working on. Once we had everything into the account, they walked us through the basic processes of the system and made sure everything was working properly.
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Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
At the time of reviewing, acquisio offered limited support on shopping campaigns and social networks, where as Marin is able to manage these.
Lol Lowe profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Significant improvements in time savings
  • Significant reductions of cpc and allowance for targeting long tail terms at scale
  • Improvements in overall CPL
Noah Omri Levin profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marin Software More Information