Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
N/A
Microsoft 365
Score 8.6 out of 10
N/A
Microsoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications.
$5
Per User Per Month
Pricing
Adobe Campaign
Microsoft 365
Editions & Modules
No answers on this topic
Business Basic
$5.00
Per User Per Month
Individual
$5.84
*Per Month
Business - Apps
$8.25
Per User Per Month
Enterprise - F3
$10.00
Per User Per Month
Business Standard
$12.50
Per User Per Month
Business Premium
$20.00
Per User Per Month
Enterprise - E3
$32.00
Per User Per Month
Enterprise - E5
$57.00
Per User Per Month
Offerings
Pricing Offerings
Adobe Campaign
Microsoft 365
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
*When billed annually.
More Pricing Information
Community Pulse
Adobe Campaign
Microsoft 365
Considered Both Products
Adobe Campaign
Verified User
Administrator
Chose Adobe Campaign
Compared to other websites, Adobe Campaign stacks up with its various uses. You can create with its other platforms and follow through. Other platforms, you have to use adobe to create then go somewhere else to schedule and post. Adobe Campaign allows you to use all within one …
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Microsoft 365 would be well suited for medium to large enterprises. This is where there are several hundreds or thousands of people. Since most everyone has used one of the applications the learning curve would be reduced. Another reason would be the ability to implement security measures to prevent access to sensitive data. This could justify the cost of an Enterprise license.
It allows me to capture leads through various sources, such as website forms or landing pages.
It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
It provides robust analytics and reporting capabilities.
Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
So far the Microsoft 365 platform provides features and tools that can cater to 100% of present organizations needs considering both technical and business necessities, however most features are not been effectively utilised at present. The current featureset is able to cover for most of the future needs of the business and technical functions.
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Microsoft 365 is the gold standard for performing project tasks in a professional environment, enabling the quick transfer and exchange of files and ideas for team members who work locally and remotely. Its suite of tools is familiar and has evolved to being cloud based, allowing for files to be updated in real time from near and far.
To-date Microsoft 365 platform has offered an amazing uptime and availability percentage per year compared to all other products which provide the stability and overall business resilience of their ecosystem which is a great relief for information technology service entitites which heavy rely on Microsoft offerings as a whole to redeliver their own custom products
The Microsoft 365 tools expects and demands a substantial amount of system resources to operate at optimal level and even more when integrated with other applications which is a downside, however given that external supporting tech factors such as fibre/broadband speed bandwidth, high speed RAM and ample storage resources are allocated the tools work error free providing robust communication
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Over the past 8 years of using Microsoft 365, I have noticed that they change vendors often. This always leads to a poor experience in the beginning, then levels out after some time for the company to get things worked out. As a customer, it is really frustrating because I don't have time when something isn't working to have them "look into my issue" and get back with me. They have even closed a ticket I specifically told them to keep open. Your applications are only as good as the support.
The resellers involved with selling Microsoft products are reluctant to provide in person specialist trainings to consumers due to the fact of costs of economies of scale and is not provided free of charge most of the time. In Person trainings needs to be agreed to at the initiation of projects and implementations for better ROI.
The standard training offered with 3rd part resellers are fairly standard and covers the basic workability however the trainings needs to be specifically customised according to unique requirements of the organizations. for example an MSP would need to master specific communications verticals within Microsoft 365 whereas and online store using Microsoft 365 would needs to master a different set of tools within the suite to get the best ROI post implementation.
The Microsoft support partners are more than capable of handling implementations and dealing with unprecedented errors during the implementations. Not part of the implementation though the setup was done with minimum misconfigurations which is evident with present live setup which works fine without any bugs and gaps at present context.
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Typically I prefer working with companies with Microsoft 365 as their main tool because they're usually a fast growing company with a global presence. I like using it for work because it's easy to collaborate, share, review, comment, reply in any of the tools. The mobile app for Outlook and Teams are lifesavers when we're constantly traveling and you can join meetings on the mobile Teams to never miss a beat.
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Microsoft pricing is not very expensive and yet not very cheap as well, and it hovers in between the baseline. The charges are mostly based on the tier level partners who charge based on their individual reputation in the market. Power negotiation will lead to cost effective and attractive pricing
Multiple tools within the same platform have been deployed successfully within different functional technical and non technical teams such as Devops, SOC, NOC, Shared services, Managed services, Global Information technology, Cloud operations, Finance, Administration, human resources and all these teams collaborate while maintaining central uniformity in terms of global standards who are dispersed in different geographical locations with ease
Have not directly obtained professional services from Microsoft but rather obtained specialized services such as implementations and configurations, setting up and integration support with Microsoft authorized suppliers, 3rd parties, and resellers, which has been a pleasant experience. Again the level of delivery quality on professional services is based on the level of hands on exposure of the 3rd party
Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
Results have always seemed relative to us, as they vary greatly depending on how much is invested.
We have a lot of nonprofit users, so they have a good ROI.
I like the constant updates without having to purchase the software repeatedly.
I used to purchase each Office (insert year here) often, so the software was up to date and had the newest options and connectors. I think my return on investment would have been much better if Microsoft had updated those versions to keep them current; after all, we did pay for them.
Microsoft 365's offering a monthly fee or a discount for a year helps, and you can look at it as a free backup if you have everything set to back up to One Drive. (Cloud-based document filing you can access anywhere ( with an internet connection)—you Can't beat that!)
