Adobe Dynamic Tag Management (discontinued) vs. Android Studio vs. Xamarin

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.

Incentivized

Android Studio is a great mobile development IDE. I have found it is the best for both Android and Flutter development. It is created by JetBrains, so any developer used to their products, such as IntelliJ IDEA, will find themselves right at home with this IDE. It is very intuitive so it is a good choice for people needing to learn an IDE quickly.

Incentivized

If you are required to develop applications that are cross-platformed, Xamarin is a great tool to use. It will help save time and effort from your development team to be able to build applications seamlessly for android, IOS, Windows, and web on a single platform instead of requiring multiple tools to get the job done.

Incentivized

• It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
• By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
• It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.

• Support for developing in either the emulator or a device means I can quickly diagnose platform specific issues
• The support for Kotlin and Java is stellar, with projects easily containing both types of code with ease
• Hot reload support means that I can quickly test changes without waiting for a length build and optimization process
• Excellent cross platform support means I can develop on macOS, Windows, or Linux without losing functionality between platforms

Incentivized

• Xamarin allows you to write cross platform code. This allows companies to build apps more quickly by writing less code. Having code abstracted and reused across multiple platforms allows for more testing and less issues overall.
• The ability to use Visual Studio is a huge plus. Visual Studio is one of the best IDE's available and being able to write cross platforms apps while in a great IDE makes everything less painful.
• Xamarin is now free with a large company backing. This means that bugs on the platform get fixed more quickly and there is a large community of developers.

Incentivized

• It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
• It is easier to use than Google Tag Manager, but not nearly as popular.
• Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.

Incentivized

• Android Studio needs a very high amount of RAM and a high-end processor to run smoothly, which can't be affordable for everyone.
• Updates in Gradle files can sometimes come up with a hectic improvement in whole code, which can lead us to improve some code and consume precious time.
• Multitasking is very difficult in Android Studio due to its heavy consumption of resources.

Incentivized

• Forms - not 100% there. Still needs work but is production ready.
• iOS - sometimes errors can be hard to understand, if they even show up.
• Insights - Xamarin offers their own crash analytics software. However, it's not perfect and sometimes doesn't pick up crashes.

Incentivized

As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

Xamarin has been great for developing different projects efficiently and effectively. It's nice to reuse the core business logic across different platforms so that there are less to maintain and little replications are needed. The biggest benefit is that C# programmers do not have to learn a different language to do mobile development.

Incentivized

It is easy to use at a basic level, however without JavaScript resource you will struggle.

Android Studio is very useful for developers to write the code of Android apps. It provides auto implementation, suggestions, and removes boilerplate codes, which helps developers write clear and optimized code. Number of third party and Jetbrains plugins available to improve the speed of development and help the developer.

Incentivized

If you are required to develop applications that are cross-platformed, Xamarin is a great tool to use. It will help save time and efforts from your development team to be able to build applications seamlessly for android, IOS, windows, and web on a single platform instead of requiring multiple tools to get the job done

Incentivized

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

Overall support for Android Studio is quite good. As the project is maintained by Google itself, frequent updates are usually made to Android Studio to keep the IDE update and bug-free. Many community forums are also available to help developers across the world if they face any issue.

Incentivized

I never had to contact support for any help. Most of the problems we ran into, we were able to identify and use peer support through blogs and other internet sources to resolve the problems. There are plenty of sources online which provide tutorials, discuss problems, etc. Example: StackOverflow

Incentivized

It was quite seamless with the outstanding support from our Adobe account manager.

Just with any programming tasks, have a plan first. Design out the system, spend time to build it correctly the first time and have plenty of testing and user acceptance opportunities. Xamarin was easy to implement for a C# programmer. However, you need to do tutorials to realize the platform's capabilities.

Incentivized

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.

Incentivized

Android Studio is the best possible offering to make android based apps. It's a product by Google and the official integrated development environment for android app development. That's why it is able to offer the easiest to learn and simplest coding environment to developers. But it needs higher performance and is at times slower as compared to Flutter, etc. So that's the only drawback, but overall it's better than most tools for app development.

Incentivized

Xamarin runs natively on MacOS, and the debugger and other integration and auto-complete tools are far better than Eclipse for C# .NET. It also carries much of the plugin/add-on capabilities that are so desirable on Atom. Eclipse is a better for generalized software development, provided a developer is comfortable switching between the IDE the command line for certain parts of their workflow, like building, package management, or debugging. But for C# .NET development on MacOS specifically, Xamarin is the best product I've used for the job.

Incentivized

• The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
• Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.

Incentivized

• Positive Impact: No license fee, saves a lot of money upfront.
• Positive Impact: Faster project delivery, because errors are cached quickly while typing code allowing to fix the code at the same time, and this eliminates the need of fixing bugs which saves time. Saves 20% of my time.
• Negative Impact: Not works well on low end laptops with RAM less than 16GB.

Incentivized

• Saves development time and deliver fast.
• Allows inhouse developers build both Android and iOS application without switching languages.
• Allows use coding in C# in Visual studio IDE from which we can code in different languages. We don't need multiple IDEs installed

Incentivized