What users are saying about
Top Rated
151 Ratings
Top Rated
151 Ratings
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Score 7.9 out of 101
84 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Adobe Marketing Cloud
Role-based user permissions
Adobe Experience Manager
8.2
Adobe Marketing Cloud

Platform & Infrastructure

Adobe Experience Manager
7.6
Adobe Marketing Cloud
API
Adobe Experience Manager
7.4
Adobe Marketing Cloud
Internationalization / multi-language
Adobe Experience Manager
7.8
Adobe Marketing Cloud

Web Content Creation

Adobe Experience Manager
7.0
Adobe Marketing Cloud
WYSIWYG editor
Adobe Experience Manager
8.2
Adobe Marketing Cloud
Code quality / cleanliness
Adobe Experience Manager
7.0
Adobe Marketing Cloud
Admin section
Adobe Experience Manager
7.5
Adobe Marketing Cloud
Page templates
Adobe Experience Manager
6.9
Adobe Marketing Cloud
Library of website themes
Adobe Experience Manager
5.5
Adobe Marketing Cloud
Mobile optimization / responsive design
Adobe Experience Manager
6.9
Adobe Marketing Cloud
Publishing workflow
Adobe Experience Manager
8.0
Adobe Marketing Cloud
Form generator
Adobe Experience Manager
6.3
Adobe Marketing Cloud

Web Content Management

Adobe Experience Manager
6.1
Adobe Marketing Cloud
Content taxonomy
Adobe Experience Manager
6.6
Adobe Marketing Cloud
SEO support
Adobe Experience Manager
6.4
Adobe Marketing Cloud
Bulk management
Adobe Experience Manager
6.1
Adobe Marketing Cloud
Availability / breadth of extensions
Adobe Experience Manager
6.1
Adobe Marketing Cloud
Community / comment management
Adobe Experience Manager
5.3
Adobe Marketing Cloud

Pros

  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
Diana Williams profile photo
  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo

Cons

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams profile photo
  • Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
  • The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
  • Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
No photo available

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available
Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available

Return on Investment

  • Extreme flexibility and speed to publish new pages with as little as a few hours of notice. This allowed us to be more efficient in handling landing pages for lead generation.
  • Powerful technology stack that allows for an infinite amount of customization. New ideas came up as we learned all the capabilities of CQ. It helped us innovate in the way we build and author pages.
  • Poor documentation and small community slowed our initial ramp up and development times until first release. By now this should have improved with the increased popularity.
Fernando Galeano profile photo
  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details