What users are saying about

Adobe Experience Manager

Top Rated
149 Ratings

Adobe Experience Manager

Top Rated
149 Ratings
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Score 8 out of 101

Adobe Marketing Cloud

82 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Adobe Marketing Cloud

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper
Luiz Lai profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Adobe Marketing Cloud
Role-based user permissions
Adobe Experience Manager
8.2
Adobe Marketing Cloud

Platform & Infrastructure

Adobe Experience Manager
7.9
Adobe Marketing Cloud
API
Adobe Experience Manager
7.8
Adobe Marketing Cloud
Internationalization / multi-language
Adobe Experience Manager
8.1
Adobe Marketing Cloud

Web Content Creation

Adobe Experience Manager
7.2
Adobe Marketing Cloud
WYSIWYG editor
Adobe Experience Manager
8.6
Adobe Marketing Cloud
Code quality / cleanliness
Adobe Experience Manager
7.1
Adobe Marketing Cloud
Admin section
Adobe Experience Manager
7.4
Adobe Marketing Cloud
Page templates
Adobe Experience Manager
6.7
Adobe Marketing Cloud
Library of website themes
Adobe Experience Manager
5.6
Adobe Marketing Cloud
Mobile optimization / responsive design
Adobe Experience Manager
7.3
Adobe Marketing Cloud
Publishing workflow
Adobe Experience Manager
8.0
Adobe Marketing Cloud
Form generator
Adobe Experience Manager
6.5
Adobe Marketing Cloud

Web Content Management

Adobe Experience Manager
6.1
Adobe Marketing Cloud
Content taxonomy
Adobe Experience Manager
6.6
Adobe Marketing Cloud
SEO support
Adobe Experience Manager
6.4
Adobe Marketing Cloud
Bulk management
Adobe Experience Manager
6.1
Adobe Marketing Cloud
Availability / breadth of extensions
Adobe Experience Manager
6.2
Adobe Marketing Cloud
Community / comment management
Adobe Experience Manager
5.2
Adobe Marketing Cloud

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
Luiz Lai profile photo

Cons

  • Allow all vested parties to a project to be notified once any changes occur to a page
  • Allow for paid media campaign management
Nadia Sweeting, MS profile photo
  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
No photo available

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo
Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I've done numerous implementations using WordPress (a free open source CMS that many medium sized companies are leveraging) and found that it's really awkward for non-technical users. Adobe CQ is a much more friendly piece of software for managing large and varied pieces of content. However, if you just want a corporate blog, WordPress will definitely fill your needs.
Curtis Mortensen profile photo
In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo

Return on Investment

  • Lead generation through rapid campaign launches
  • Reduce the reliance on IT
  • Regular content refresh making the company more active and present
No photo available
  • With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization
Luiz Lai profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details