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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe GenStudio for Performance Marketing

    Score8.3 out of 10
    N/AAdobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive personalized marketing campaigns.N/A

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A
    Pricing
    Adobe GenStudio for Performance MarketingFolloze
    Editions & Modules
    No answers on this topic
    Folloze
    Contact Sales
    Offerings
    Pricing Offerings
    Adobe GenStudio for Performance MarketingFolloze
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalRequired
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe GenStudio for Performance MarketingFolloze
    Considered Both Products
    Adobe
    No answer on this topic
    Folloze
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    24 Answers
    98%
    Would buy again
    48 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    15 Answers
    98%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    23 Answers
    94%
    Happy with the feature set
    46 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    100%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    15 Answers
    100%
    Implementation went as expected
    41 Answers
    Features
    Adobe GenStudio for Performance MarketingFolloze
    Engagement
    Comparison of Engagement features of Adobe GenStudio for Performance Marketing and Folloze
    Feature
    Adobe GenStudio for Performance Marketing
    -
    Ratings
    Folloze
    7.7
    11 Ratings
    6% above category average
    Automated routing and prioritization00 Ratings7.510 Ratings
    Customer interaction histories00 Ratings7.710 Ratings
    Syndicated content00 Ratings7.39 Ratings
    Personalization00 Ratings8.111 Ratings
    Engagement data tracking00 Ratings7.611 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adobe GenStudio for Performance Marketing and Folloze
    Feature
    Adobe GenStudio for Performance Marketing
    -
    Ratings
    Folloze
    7.4
    9 Ratings
    3% above category average
    Ad campaign creation00 Ratings7.89 Ratings
    Display advertising00 Ratings7.49 Ratings
    Contextual advertising00 Ratings7.19 Ratings
    Social advertising00 Ratings7.39 Ratings
    Ad reporting and analytics00 Ratings7.59 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe GenStudio for Performance Marketing and Folloze
    Feature
    Adobe GenStudio for Performance Marketing
    -
    Ratings
    Folloze
    7.4
    11 Ratings
    4% above category average
    Standard visitor segmentation00 Ratings7.011 Ratings
    Behavioral visitor segmentation00 Ratings7.610 Ratings
    ABM sales intelligence00 Ratings7.510 Ratings
    Intent Data
    Comparison of Intent Data features of Adobe GenStudio for Performance Marketing and Folloze
    Feature
    Adobe GenStudio for Performance Marketing
    -
    Ratings
    Folloze
    6.8
    11 Ratings
    2% below category average
    3rd party intent signals00 Ratings6.410 Ratings
    Downstream intent signals00 Ratings7.110 Ratings
    Account identification00 Ratings6.911 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Adobe GenStudio for Performance Marketing and Folloze
    Feature
    Adobe GenStudio for Performance Marketing
    -
    Ratings
    Folloze
    7.5
    9 Ratings
    0% above category average
    Automated workflow & orchestration00 Ratings7.59 Ratings
    Best Alternatives
    Adobe GenStudio for Performance MarketingFolloze
    Small Businesses
    Uberflip
    Score8.2 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Uberflip
    Score8.2 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    Uberflip
    Score8.2 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe GenStudio for Performance MarketingFolloze
    Likelihood to Recommend
    8.3
    (24 ratings)
    7.6
    (49 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    8.2
    (24 ratings)
    7.7
    (49 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.4
    (41 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Adobe GenStudio for Performance MarketingFolloze
    Likelihood to Recommend
    Adobe
    We are a company that attracts clients by showcasing our previous work, through word of mouth, and through recommendations. Adobe Gen Studio for performance marketing helps us create previous projects, campaigns, videos, and designs for our presentations, which we showcase to our new clients. Without it, compiling can be more difficult. If a company asked us to host an event on leadership management, our team can easily provide them with a proposal, including a customized proposal cover, mood boards, branding concepts, design, etc. So manually, this can take a lot of time. So yes, it is well suited for my company.
    Incentivized
    Read full review
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Pros
    Adobe
    • Once we find a marketing avenue that seems to work, we tailor it to that and use it to help us expand.
    • Helps us track what is working and what isn't, so we can focus on what we want and change what we don't.
    • Help us find ways to keep our image and ads fresh and focused on what we want to show.
    Incentivized
    Read full review
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Cons
    Adobe
    • As with most products, PfM is in its early stages. There is a great foundation with a focus on core needs, but there are clear areas where growth (and connection) with other marketing solutions will open new frontiers for marketing growth. I expect the iterations to this solution will continue building on the current functionality and continue to exponentially increase its value.
    • This feels like a solution that is designed and marketed to enterprise clients, but does miss a significant gap with smaller organizations or marketing agencies. It would be fantastic to see this robust solution become attainable by smaller orgs, as these are the ones who will be able to transform their current operations into robust marketing programs.
    Incentivized
    Read full review
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    No answers on this topic
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Usability
    Adobe
    I think it’s just a learning curve with GenStudio, but other than that, it's a great tool for my coworkers and me to collaborate and get on the same page about campaigns. The organization is better as well, and tracking what is being pushed and how it is being received.
    Incentivized
    Read full review
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    No answers on this topic
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Performance
    Adobe
    No answers on this topic
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Support Rating
    Adobe
    No answers on this topic
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Online Training
    Adobe
    No answers on this topic
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Implementation Rating
    Adobe
    No answers on this topic
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    I have been a long time Adobe user and I trust Adobe products and this was the only kind of product that I have even bothered looking into. I'm sure there is other things out there, but I am satisfied with what I have seen with Adobe GenStudio for Performance Marketing.
    Incentivized
    Read full review
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Adobe
    No answers on this topic
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Scalability
    Adobe
    No answers on this topic
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Since using this, our numbers have gone up about 15%, which is good for our area. We only started this in the past year and only began really working with the software within the past 5-6 months.
    • We do plan to push harder this upcoming year.
    Incentivized
    Read full review
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    ScreenShots

    Adobe GenStudio for Performance Marketing Screenshots

    Screenshot of where marketers can quickly create on-brand content using pre-approved templates and optimize that content for their next marketing campaign based on insights from top performing assets.Screenshot of how with Adobe GenStudio for Performance Marketing, teams will be able to localize campaign content while maintaining brand standards with generative AI. Marketers can create new, region-specific content or translate copy from English into over 11 languages with one click. Future video localization will use generative AI to auto-dub and lip-sync videos into other languages. (Coming soon)Screenshot of how Adobe AI technology inspects and assigns a brand score to every piece of marketer-generated content in Adobe GenStudio for Performance Marketing based on brand guidelines. Marketers can see when an ad or email doesn’t meet guidelines, and which attributes are problematic.Screenshot of the Adobe GenStudio for Performance Marketing Home, which gives marketers one place to generate new emails or ads, find approved content to reuse, plan and execute campaigns, send content for activation, and analyze campaign and content performance.

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.