Adobe Journey Optimizer vs. EZ Texting

Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.

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EZ Texting would be well suited for a small business that doesn't have the man power to be able to contact all of the leads they have coming in or who struggles to maintain communication with current clients at times. It would not be appropriate for a business who is looking to send phishing texts out to a large group of people.

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• API based response and ability to invoke the results need via API.
• Business friendly management of offer priority , the rule assignments.
• Data Collection from interactions and ability to utilize them without much latency.

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• I appreciate the detailed delivery reports.
• The support team’s quick responses are appreciated.
• The automation feature is incredibly handy for instantly messaging leads right after they sign up.
• The onboarding process is straightforward.
• Genuine customer inquiries show up in the inbox, organizing important messages in one place.
• You can avoid the email spam folder by using ez texting!
• Opt-outs resolve themselves.

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• The email building experience could be better when integrating AEM content fragments.
• Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
• Content life cycle management could be more robust.

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• Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
• I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
• The app didn't work if I used google SSO - i couldn't ever get signed in.

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It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

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We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.

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AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

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EZ Text was very easy to set up and very intuitive. It does not take long at all to add your contact lists or to set up templates. It takes a second to get used to when it comes to sending mass group texts, but all in all, it does what we need to do and was easy to implement. We were able to do it ourselves.

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I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough

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We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).

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I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run

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It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive

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Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

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EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!

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It didnpt possess anything new from the online version of it, in fact, there were less

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I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better

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The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

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The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.

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Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!

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We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing team. We are a small business. So those barriers were just too complicated and we decided to go with an easier solution.

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I didnpt help purchase

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We have been grandfathered into our old package, but I wish there were better package options offered now.

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This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team

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We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.

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very professional

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easy access

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• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

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• Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
• Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info