Adobe Journey Optimizer vs. SimpleTexting

Unifying all Adobe products and journeys. Omnichannel marketing. We wish it were easier to build emails, but it requires coding. I think once we get more training and use cases, we will be able to leverage it more effectively and get more out of it. We have other Adobe tools to use with it.

Incentivized

SimpleTexting has been wonderful for the purposes for which we signed up. We wanted an easy-to-use platform that allowed 2-way texting, assigned a phone number, had the ability to collect phone numbers/contact easily (whether through an import or a user sign-up, spoiler SimpleTexting has both), etc. It has provided all of that and more easily, without a contract. And the platform is so easy to use for our team. One of the only issues we're having is wanting to expand our use of SimpleTexting, and using multiple options for texting (i.e., shortcode, toll-free, landline/business enabling) has been difficult on one account.

Incentivized

• Integration with other AEP products.
• Easy build emails and journeys as long as there aren't complex integrations from AEM.
• Integration with AEM to see what AEM Content fragments are in use in what journeys.

Incentivized

• SimpleTexting is easy to use. Multiple users can access the dashboard and send texts and manage contacts
• We have had great success running multiple promotions at once by using different keywords to trigger various offers. For example, one keyword will trigger a free service, and another keyword will trigger a discount off product or service.
• Simpletexting lets us segment our list which is extremely helpful in sending out market specific offers

Incentivized

• Intuitive UI design / Ease of accessibility for users with limited experience/subject knowledge.
• Analytics integration is difficult to navigate.
• My organization is having a difficult time adopting this platform across all divisions due to resistance to the new technology (accuracy, etc.).

Incentivized

• A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
• Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
• Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
• Also, sometimes new notifications don't show up.

Incentivized

It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

Incentivized

AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

Incentivized

I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough

Incentivized

I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run

Incentivized

Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

Incentivized

With SimpleTexting updating little things here and there almost daily. We reach out to their support team constantly. They have one of the best response rates I have ever experienced! Normally it takes less than a minute to speak to a real person, but even if they are busy they have an answer bot send you articles to see if you can solve the issue yourself first! One of the best support teams ever

Incentivized

It didnpt possess anything new from the online version of it, in fact, there were less

Incentivized

I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better

Incentivized

The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

Incentivized

Adobe Analytics is head and shoulders about journey analytics. It’s simple an easy to use. It gives you the most accurate real-time data. It’s also the best reporting platform out there in the market. It was so easy to sign up and start using it for our internal reports. Journey optimization uses some of the reporting data but it never shows journey in one go. There is lot of initial setup to do.

Incentivized

We chose SimpleTexting based on their starting messaging options as well as the no limitations on the number of keywords we can use. EZ Texting required a much more costly monthly commitment with fewer features that applied to our organization. We felt that SimpleTexting would allow us to utilize a better communication strategy by having multiple keywords for no extra charge

Incentivized

This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team

Incentivized

• Improved customer experience, allowing you to more confidently target customers with greater precision.
• Ability to run multiple journeys at the same time based on targeted audiences, instead of blindly performing segmentation and targeting.
• The interface fonts and icons are sometimes small and may require drilling down to several levels to configure a journey flow. E.g., Applying the right filter when sending an email with the right matching key requires multiple clicks, driving deeper into different levels of schema attributes.

Incentivized

• Because we are able to reach more people through subscribing, our number of donations has increased and the number of volunteers has increased. We have gone from an average of 5 volunteers an even to 25-30. Our donations increased by 25%.

Incentivized