What users are saying about

Adobe Social<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

40 Ratings

Tailwind

8 Ratings

Adobe Social<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

Tailwind

8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not worth the money if you are looking for a publishing or moderation tool. If and when the reporting is improved, it could be worth a second look.
No photo available

Tailwind

Tailwind is suited for any company that is serious about leveraging the power of Pinterest. Tailwind makes scheduling easy so it frees up a lot of your time. Tailwind will help you to grow your follower count and build important connections to other businesses if you are using Tribes. Tailwind also allows you to pin to Instagram, although this is still in beta
Shawngela Pierce profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Tailwind
Boolean keyword searches
Adobe Social
2.2
Tailwind
Filtering out noise/spam
Adobe Social
2.1
Tailwind
Sentiment analysis
Adobe Social
2.1
Tailwind
Broad channel coverage
Adobe Social
3.1
Tailwind

Publishing

Adobe Social
3.2
Tailwind
7.3
Content planning and scheduling
Adobe Social
4.2
Tailwind
8.8
Audience targeting
Adobe Social
3.2
Tailwind
5.0
Content optimization
Adobe Social
2.2
Tailwind
7.8
Workflow management
Adobe Social
3.2
Tailwind
7.7

Engagement

Adobe Social
2.2
Tailwind
6.1
Automated routing and prioritization
Adobe Social
2.2
Tailwind
4.0
Customer interaction histories
Adobe Social
2.2
Tailwind
Bulk actions
Adobe Social
2.1
Tailwind
8.1

Marketing

Adobe Social
2.1
Tailwind
8.0
Lead generation
Adobe Social
2.1
Tailwind
8.0
Content marketing
Adobe Social
2.2
Tailwind
8.0
Paid media management
Adobe Social
2.1
Tailwind
Campaigns and promotions
Adobe Social
2.1
Tailwind

Channel coverage/integration

Adobe Social
3.0
Tailwind
9.5
Twitter
Adobe Social
4.2
Tailwind
Facebook
Adobe Social
3.2
Tailwind
LinkedIn
Adobe Social
3.1
Tailwind
Google+
Adobe Social
3.1
Tailwind
Instagram
Adobe Social
3.0
Tailwind
9.2
Pinterest
Adobe Social
3.0
Tailwind
9.7
YouTube
Adobe Social
1.1
Tailwind

Reporting/analytics

Adobe Social
2.2
Tailwind
6.5
Campaign success analytics
Adobe Social
2.2
Tailwind
7.5
Real-time tracking
Adobe Social
2.1
Tailwind
7.0
Competitor analysis
Adobe Social
2.2
Tailwind
5.0

Account management

Adobe Social
2.6
Tailwind
6.6
Role-based user permissions & privileges
Adobe Social
3.1
Tailwind
6.4
Mobile access
Adobe Social
2.0
Tailwind
6.7

Pros

  • In-Depth analytics.
  • Excellent social listening tools.
  • Efficient way of content distribution.
Robert Randle profile photo
  • Tailwind allows you to schedule your pins at times you feel would be most beneficial.
  • Tailwind allows you to reschedule pins automatically so that it saves you time.
  • There is a Tailwind Tribe that allows you to interact with other business to network and increase your follower count even more.
Shawngela Pierce profile photo

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • You can't upload an image from all of the screens so you have to keep switching from screen to screen.
  • There are not enough options for filtering previously posted pins.
  • The app could use some improvement. It is very cumbersome to add pins to your Tailwind queue.
Shawngela Pierce profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
Smartly outperforms Tailwind so far, in terms of pin scheduling.
No photo available

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • My follower count has increased by 30% in 12 months.
  • Lead generation has increased by 50% in 12 months.
  • The number of website visitors has increased by 20% in 4 months.
Shawngela Pierce profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tailwind

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details