What users are saying about
40 Ratings
8 Ratings
40 Ratings
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Score 6.8 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Tailwind
Boolean keyword searches
Adobe Social
2.1
Tailwind
Filtering out noise/spam
Adobe Social
2.1
Tailwind
Sentiment analysis
Adobe Social
2.1
Tailwind
Broad channel coverage
Adobe Social
3.1
Tailwind

Publishing

Adobe Social
3.1
Tailwind
8.4
Content planning and scheduling
Adobe Social
4.1
Tailwind
9.1
Audience targeting
Adobe Social
3.1
Tailwind
7.4
Content optimization
Adobe Social
2.1
Tailwind
8.1
Workflow management
Adobe Social
3.1
Tailwind
8.9

Engagement

Adobe Social
2.1
Tailwind
7.4
Automated routing and prioritization
Adobe Social
2.1
Tailwind
6.1
Customer interaction histories
Adobe Social
2.1
Tailwind
Bulk actions
Adobe Social
2.1
Tailwind
8.8

Marketing

Adobe Social
2.1
Tailwind
8.0
Lead generation
Adobe Social
2.0
Tailwind
8.7
Content marketing
Adobe Social
2.1
Tailwind
7.3
Paid media management
Adobe Social
2.0
Tailwind
8.0
Campaigns and promotions
Adobe Social
2.1
Tailwind
8.0

Channel coverage/integration

Adobe Social
2.9
Tailwind
9.7
Twitter
Adobe Social
4.1
Tailwind
Facebook
Adobe Social
3.1
Tailwind
LinkedIn
Adobe Social
3.0
Tailwind
Google+
Adobe Social
3.1
Tailwind
Instagram
Adobe Social
3.0
Tailwind
9.5
Pinterest
Adobe Social
3.0
Tailwind
9.8
YouTube
Adobe Social
1.1
Tailwind

Reporting/analytics

Adobe Social
2.1
Tailwind
7.4
Campaign success analytics
Adobe Social
2.1
Tailwind
8.6
Real-time tracking
Adobe Social
2.1
Tailwind
8.7
Competitor analysis
Adobe Social
2.1
Tailwind
5.0

Account management

Adobe Social
2.5
Tailwind
7.1
Role-based user permissions & privileges
Adobe Social
3.1
Tailwind
7.4
Mobile access
Adobe Social
2.0
Tailwind
6.8

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
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  • Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
  • Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
  • Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
heather figi profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
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  • You can't upload an image from all of the screens so you have to keep switching from screen to screen.
  • There are not enough options for filtering previously posted pins.
  • The app could use some improvement. It is very cumbersome to add pins to your Tailwind queue.
Shawngela Pierce profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
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  • My follower count has increased by 30% in 12 months.
  • Lead generation has increased by 50% in 12 months.
  • The number of website visitors has increased by 20% in 4 months.
Shawngela Pierce profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tailwind

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details