What users are saying about
112 Ratings
1 Ratings
112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Avenseo

It's well suited for e-commerce companies willing to improve conversion. It's less appropriate for small companies (the benefits might not cover the price, even if it is not that expensive !).
Fabien Caublot profile photo

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo
  • MVT & A/B/X testing is quite easy but might need knowledge in Web development
  • Very good French support (might be available in other langages too ?)
  • Avenseo's team can also set your tests for you (if you don't have web dev on your team)
Fabien Caublot profile photo

Cons

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo
  • It might need more flexibility (which is a choice in that case, once you lock your experiment, some options are definitly locked. You may change the contents of the components still).
  • The platform is quite "old style"
  • Might be cool to upload files using the platform (images, css etc..)
Fabien Caublot profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
It is unlikely that the business will discontinue its use of Adobe Test & Target, as so many of the company's resources have gone into this product such as training individuals and developing a relationship with Adobe. Their technical support is great and the service they provide us is invaluable. It has become the backbone of the marketing department
No photo available
Avenseo8.0
Based on 1 answer
Implementing Avenseo is quite easy; for most of our clients they have nothing to do but to add two lines of code and let us do the configuration of the test and the frontend developpement.You can easily check your variations as if it were already live, using a control box so you don't have unexpected bugs when your test goes live !
Fabien Caublot profile photo

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
No photo available
Well the French support is rare and MVT testing is not always that simple so Avenseo is a good tool if you need both!
Fabien Caublot profile photo

Return on Investment

  • We've seen a number of positive impacts with our clients from increased orders and revenue to improved site satisfaction and user experience.
No photo available
  • Conversion increase makes the cost of Avenseo easily forgotten
  • You pay for a number of visitors so you can do multiple tests, so you get a lot of insights and you can wisely use those to make your conversion grow
Fabien Caublot profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Avenseo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details