What users are saying about
115 Ratings
1 Ratings
115 Ratings
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Score 7.6 out of 101
1 Ratings
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Score 9 out of 101

Likelihood to Recommend

Adobe Target

I used Adobe Test and Target for almost a year and I really liked it. I was amazed by its capability and performance in testing, targeting, and optimization. I could test quickly and more often and target my visitors with confidence.
Abdulrahman Jasim profile photo

Avenseo

It's well suited for e-commerce companies willing to improve conversion. It's less appropriate for small companies (the benefits might not cover the price, even if it is not that expensive !).
Fabien Caublot profile photo

Pros

Adobe Target

  • It is simple to use and gets the job done fast
  • You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
Abdulrahman Jasim profile photo

Avenseo

  • MVT & A/B/X testing is quite easy but might need knowledge in Web development
  • Very good French support (might be available in other langages too ?)
  • Avenseo's team can also set your tests for you (if you don't have web dev on your team)
Fabien Caublot profile photo

Cons

Adobe Target

  • Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.
Laci Long profile photo

Avenseo

  • It might need more flexibility (which is a choice in that case, once you lock your experiment, some options are definitly locked. You may change the contents of the components still).
  • The platform is quite "old style"
  • Might be cool to upload files using the platform (images, css etc..)
Fabien Caublot profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
Not applicable as we don't subscribe to Adobe Target, rather we support clients on their use of the tool. However, we do see a high renewal rate among clients.
No photo available

Avenseo

Avenseo 8.0
Based on 1 answer
Implementing Avenseo is quite easy; for most of our clients they have nothing to do but to add two lines of code and let us do the configuration of the test and the frontend developpement.You can easily check your variations as if it were already live, using a control box so you don't have unexpected bugs when your test goes live !
Fabien Caublot profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Avenseo

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Avenseo

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Avenseo

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Our support is in India, so it makes communicating in real time difficult because of the time difference
Brett Johnson profile photo

Avenseo

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Avenseo

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Avenseo

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Avenseo

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo

Avenseo

Well the French support is rare and MVT testing is not always that simple so Avenseo is a good tool if you need both!
Fabien Caublot profile photo

Return on Investment

Adobe Target

  • Better decisions
  • Faster decisions
  • Less opinion and more fact
No photo available

Avenseo

  • Conversion increase makes the cost of Avenseo easily forgotten
  • You pay for a number of visitors so you can do multiple tests, so you get a lot of insights and you can wisely use those to make your conversion grow
Fabien Caublot profile photo

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Avenseo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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