Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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Constructor.io Search
Score8 out of 10
Enterprise companies (1,001+ employees)
Constructor Search promises to improve conversions and revenue from onsite and in-app search, using search science and artificial intelligence, Constructor's cloud-based search-as-a-service solution uses natural language processing, machine learning-enhanced results ranking, collaborative personalization, and merchant controls to power enterprise-grade onsite and in-app search. Whether search results are optimized for relevance, revenue, conversions, conversations — or all of the…
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Coveo Relevance Cloud
Score7 out of 10
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Coveo is an enterprise search technology which can index data on disparate cloud systems making it easier to retrieve. It has integrated plug-ins for Salesforce.com, Sitecore CEP, and Microsoft Outlook and SharePoint.
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Constructor.io Search takes all of the guesswork out of maintaining a search engine. As merchandisers or product teams, we have educated guesses at how search relevance should work but the customer is always king. We can't always predict the ways in which consumers will search or what their intent is. That's why the behavioral-driven approach that Constructor.io employs works so well. It means that merchandisers can focus on their sales and promotional responsibilities, instead of wasting time and bandwidth on base-level relevance questions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Coveo Relevance Cloud is a great solution to implement into Salesforce to provide Knowledge-Centered Support, Enhancements to a Customer Community, to provide sales aids, or to complement your customized app in Salesforce.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It would be great if Coveo 6 allowed you to rebuild indexes from a certain subtree instead of needing to rebuild the entire tree to see changes. This functionality was added in Coveo 7 and is very useful.
In Coveo 6, integration with Sitecore is more difficult than one would expect. This integration is much improved in Coveo 7.
I have seen cases where an exception thrown when crawling a specific document will cause the indexing to stop completely. I believe this only happens in implementations using custom faceting but it could be handled more efficiently if the trouble document was skipped and the indexing could continue.
Relevancy ranking editor is good but not as powerful as GSA. GSA offers a self-learning scorer which automatically analyzes user behavior and the specific links that users click on for specific queries to fine tune relevance and scoring.
We've ran into issues on multiple clients with Sitecore items being indexed multiple times in Sitecore 7 and Coveo 7. The fix Coveo suggested was to upgrade our Sitecore version and Coveo but unfortunately this didn't resolve our issue. After months of testing we were finally able to resolve this by implementing our own CoveoItemCrawler to get around the issue (based on https://developers.coveo.com/display/public/SC201404/Items+in+the+Same+Language+Gets+Indexed+Multiple+Times;jsessionid=3C1A2AE33540E0A0B8BB52BA3A64AF70).
Integration with RabbitMQ in Coveo 7 seems error prone. We often see the error "The AMQP operation was interrupted" and on occasion, need to restart the Coveo service to get this operating again. In some extreme cases, we have also had to restart the server because of issues when attempting to restart the Coveo service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
Quick to find things in a massive database when needed.
Results need to be more concise - sometimes we spend more time looking for the right file than if we were to just search amongst our own networks instead.
Coveo is not always the most useful but does its job when general information is needed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
