What users are saying about
134 Ratings
54 Ratings
134 Ratings
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Score 7.3 out of 100
54 Ratings
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Score 5.6 out of 100

Likelihood to Recommend

Adobe Target

If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
Jeff Thomas | TrustRadius Reviewer

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.4
HCL Unica
a/b experiment testing
Adobe Target
5.5
HCL Unica
Split URL testing
Adobe Target
6.1
HCL Unica
Multivariate testing
Adobe Target
8.3
HCL Unica
Multi-page/funnel testing
Adobe Target
8.2
HCL Unica
Cross-browser testing
Adobe Target
8.4
HCL Unica
Mobile app testing
Adobe Target
8.2
HCL Unica
Test significance
Adobe Target
4.7
HCL Unica
Visual / WYSIWYG editor
Adobe Target
4.6
HCL Unica
Advanced code editor
Adobe Target
8.1
HCL Unica
Page surveys
Adobe Target
7.7
HCL Unica
Visitor recordings
Adobe Target
8.2
HCL Unica
Preview mode
Adobe Target
8.6
HCL Unica
Test duration calculator
Adobe Target
8.7
HCL Unica
Experiment scheduler
Adobe Target
9.0
HCL Unica
Experiment workflow and approval
Adobe Target
6.7
HCL Unica
Dynamic experiment activation
Adobe Target
7.7
HCL Unica
Client-side tests
Adobe Target
6.6
HCL Unica
Server-side tests
Adobe Target
7.6
HCL Unica
Mutually exclusive tests
Adobe Target
8.0
HCL Unica

Audience Segmentation & Targeting

Adobe Target
7.7
HCL Unica
Standard visitor segmentation
Adobe Target
7.2
HCL Unica
Behavioral visitor segmentation
Adobe Target
8.3
HCL Unica
Traffic allocation control
Adobe Target
7.3
HCL Unica
Website personalization
Adobe Target
7.9
HCL Unica

Results and Analysis

Adobe Target
7.0
HCL Unica
Heatmap tool
Adobe Target
7.9
HCL Unica
Click analytics
Adobe Target
6.1
HCL Unica
Scroll maps
Adobe Target
7.7
HCL Unica
Form fill analysis
Adobe Target
8.3
HCL Unica
Conversion tracking
Adobe Target
6.2
HCL Unica
Goal tracking
Adobe Target
6.9
HCL Unica
Test reporting
Adobe Target
5.2
HCL Unica
Results segmentation
Adobe Target
6.7
HCL Unica
CSV export
Adobe Target
8.4
HCL Unica
Experiments results dashboard
Adobe Target
6.9
HCL Unica

Pros

Adobe Target

  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
Terri Harris | TrustRadius Reviewer

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Cons

Adobe Target

  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
Anonymous | TrustRadius Reviewer

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 8 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 6 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 3.5
Based on 17 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 10 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Target

We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
Anonymous | TrustRadius Reviewer

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Return on Investment

Adobe Target

  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
Anonymous | TrustRadius Reviewer

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Target
4.9
HCL Unica
9.0

Likelihood to Renew

Adobe Target
6.3
HCL Unica
8.7

Usability

Adobe Target
1.1
HCL Unica
8.0

Reliability and Availability

Adobe Target
6.1
HCL Unica

Performance

Adobe Target
8.0
HCL Unica

Support Rating

Adobe Target
3.5
HCL Unica
3.0

In-Person Training

Adobe Target
8.1
HCL Unica

Online Training

Adobe Target
6.1
HCL Unica

Implementation Rating

Adobe Target
7.2
HCL Unica
7.2

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