Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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Angular Feature Flags
Score 6.4 out of 10
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Angular Feature Flags is an open source AngularJS feature management tool.
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Oracle APEX
Score 8.9 out of 10
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Oracle APEX (or Oracle Application Express) is an online low-code application builder that allows users to develop a database-drive application, customize the application's UI, and then give their users access to the application via URL. Oracle APEX includes a suite of pre-built productivity applications and examples, such as a Survey Builder, Bug Tracking, P-Track project management, etc
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
Feature Flags are well suited for apps which are being developed across numerous teams in order to extend and basically enable/disable whatever areas of the app you want. It's not really necessary for an individual developer or perhaps even a single team of developers, depending.
If you need to develop an application very quickly, without unnecessary lengthy specifications or business requirements, something you need right away, while utilizing all the capabilities of the Oracle database, APEX is the right choice. Thanks to the many components you use from the vast Oracle APEX library, working with this tool is exceptionally pleasant, fast, and effective.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
Can't think of any - the Application Express development team does a fantastic job adopting and supporting emerging trends with each new release.
Requires Oracle RDBMS; i.e., is not portable to other RDBMS platforms. On the surface this may seem like a con but it is as it should be - Oracle database is best RDBMS available and tight integration with Oracle RDBMS promotes creation of reliable performant apps.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
I felt very comfortable using Oracle Application Express from the start. I designed my data model and quickly developed the basic CRUD pages for master tables. Then I designed the main functionality and was able to test and deploy it in a couple of days work. I will probably share the app with other members of the team and continue adding some features in the short term.
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
Oracle APEX is an ultra flexible, low code platform having a great easy of use, superior customization capabilities, scalable and provides a very good application and data security. It also has lot of AI capabilities as well as modern features such as GeoLocation maps, Automation capabilities, Workflow approval features and Mobile application capabilities using PWA like features.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Very active and knowledgeable community support includes quick and helpful responses from the Oracle employees on the product development team. I've never had to raise an official support request - everything is dealt with via forums and user groups - or via direct emails. The supposrt commuinty is one of the great things about Apex.
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Using it on the cloud is really simple, the entire process of configuring and provisioning an Oracle Database takes only a few minutes (less than 10) and then Oracle APEX is already deployed on the database, so you just have to start using it. I would strongly recommend using APEX on Oracle Cloud Free Tier.
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
We still utilize Git as our source control system but Feature Flags allow us to use Git in a less complex and more efficient way for our development needs.
If you are expert in SQL and PLSQL and use Oracle Database, then the best choice is Oracle Application Express. The functionality is already complete and very easy to use, so it's useless to find another tool if you are using Oracle. You don't use Oracle APEX only if: (1) you are using other database than Oracle, and (2) your application load is unpredictable.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
I would say a large ROI considering the reduction in branching and merging we need to perform and also the ability to use common, up to date code across teams. There's a lot of shared code we make use of, particularly with identity and authentication and our entire identity platform which is essentially used by each feature.
In the mid-size organization, we had a BI tool that had a significant license cost involved. With Oracle back-end we were able to switch to APEX and move all reporting at literally zero cost.
For Oracle PL/SQL users the learning curve is very quick and easy, there are ready templates that you can start with and eventually create complex reports.
You can track authorization and authentication on data editing and usage. High performance as it is native oracle sql codes.
Centralized data capturing, makes your datawarehouse writable for lookup tables or reference tables.
