Adobe Target vs. React

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Target
Score 7.5 out of 10
N/A
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
React
Score 8.9 out of 10
N/A
React is a JavaScript library for building user interfaces. React enables users to create interactive UIs. Design simple views for each state in an application, and React will update and render just the right components when data changes. React is available free and open source under the MIT license.N/A
Pricing
Adobe TargetReact
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe TargetReact
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe TargetReact
Top Pros
Top Cons
Features
Adobe TargetReact
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
9 Ratings
6% below category average
React
-
Ratings
a/b experiment testing8.59 Ratings00 Ratings
Split URL testing8.28 Ratings00 Ratings
Multivariate testing8.28 Ratings00 Ratings
Multi-page/funnel testing7.36 Ratings00 Ratings
Cross-browser testing8.65 Ratings00 Ratings
Mobile app testing8.65 Ratings00 Ratings
Test significance7.69 Ratings00 Ratings
Visual / WYSIWYG editor7.78 Ratings00 Ratings
Advanced code editor8.07 Ratings00 Ratings
Page surveys7.84 Ratings00 Ratings
Visitor recordings8.24 Ratings00 Ratings
Preview mode8.28 Ratings00 Ratings
Test duration calculator8.18 Ratings00 Ratings
Experiment scheduler8.19 Ratings00 Ratings
Experiment workflow and approval7.96 Ratings00 Ratings
Dynamic experiment activation7.84 Ratings00 Ratings
Client-side tests8.57 Ratings00 Ratings
Server-side tests7.74 Ratings00 Ratings
Mutually exclusive tests8.28 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.4
9 Ratings
5% below category average
React
-
Ratings
Standard visitor segmentation8.69 Ratings00 Ratings
Behavioral visitor segmentation8.28 Ratings00 Ratings
Traffic allocation control8.69 Ratings00 Ratings
Website personalization8.18 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Target
8.1
9 Ratings
5% below category average
React
-
Ratings
Heatmap tool8.24 Ratings00 Ratings
Click analytics7.37 Ratings00 Ratings
Scroll maps7.84 Ratings00 Ratings
Form fill analysis8.74 Ratings00 Ratings
Conversion tracking8.28 Ratings00 Ratings
Goal tracking8.28 Ratings00 Ratings
Test reporting8.59 Ratings00 Ratings
Results segmentation8.28 Ratings00 Ratings
CSV export7.37 Ratings00 Ratings
Experiments results dashboard8.49 Ratings00 Ratings
Best Alternatives
Adobe TargetReact
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10

No answers on this topic

Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10

No answers on this topic

Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10

No answers on this topic

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User Ratings
Adobe TargetReact
Likelihood to Recommend
6.8
(36 ratings)
7.2
(13 ratings)
Likelihood to Renew
6.3
(24 ratings)
-
(0 ratings)
Usability
1.1
(4 ratings)
9.0
(2 ratings)
Availability
6.1
(4 ratings)
-
(0 ratings)
Performance
8.0
(3 ratings)
-
(0 ratings)
Support Rating
3.5
(9 ratings)
10.0
(3 ratings)
In-Person Training
8.1
(3 ratings)
-
(0 ratings)
Online Training
6.1
(3 ratings)
-
(0 ratings)
Implementation Rating
7.2
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe TargetReact
Likelihood to Recommend
Adobe
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
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Open Source
React is a JavaScript user interface construction library that works well for:
  • Developing web apps with dynamic and complicated user interfaces.
  • creating reusable UI elements that may be used in other applications.
  • creating single-page applications with dynamic content updates that don't require a page reload.
  • The Virtual DOM's effective updating mechanism allows it to handle large volumes of data updates.
React, on the other hand, might be less suitable for:
  • Websites that are simple, stagnant, and have no interaction. Other libraries or simple HTML, CSS, and JavaScript may be a better fit in such circumstances.
  • Web sockets may be a better choice for applications that need real-time updates, such as chat or gaming apps.
  • When creating mobile apps, React Native is a better option.
  • Server side rendering only, as React is designed to run on the client side.
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Pros
Adobe
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
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Open Source
  • React is fantastic for building performant user interfaces. Our web app is snappy and great for our customers.
  • React has the philosophy of doing one thing and doing it well which is the view layer of the application. This makes it incredibly intuitive and flexible for developers to use.
  • React has lead the way in being able to write modular and structured code. It is a drastic improvement since the days of spaghetti jQuery code.
  • React has an unmatched community. The amount of tools and libraries available is fantastic, and there plenty of solutions available online for common problems.
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Cons
Adobe
  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
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Open Source
  • Debugging React is challenging. Bugs in react code generate stack traces internal to React and it is often totally unclear how it relates to the code you actually wrote.
  • Relating your React elements to corresponding DOM elements is difficult. The intentional separation of virtual and actual DOM also makes it difficult to map the elements to the structures in the DOM. This is partially ameliorated by the use of the React dev tool, which provides a DOM-like view of the React elements, but the tool still does not provide a direct correspondence with the DOM that is often necessary to figure out why something isn't right.
  • Because JSX is React-specific and not a language feature, a special compilation process is necessary to convert JSX code to normal JS. Coming from a C++ background, compiling things doesn't bother me, but many JS developers are used to a less structured development.
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Likelihood to Renew
Adobe
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
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Open Source
No answers on this topic
Usability
Adobe
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
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Open Source
React is just a bit of a different animal. I was avoiding it for the longest time. I thought for sure I would land on Vue or something else with a more approachable and familiar appearance. But after taking an online course in React, I started realize what people were raving about (and complaining about) and decided to implement it at our office for one of our products.
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Reliability and Availability
Adobe
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
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Open Source
No answers on this topic
Performance
Adobe
The bottleneck is never the software program
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Open Source
No answers on this topic
Support Rating
Adobe
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
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Open Source
Since it's open-source and very popular, the community support for React and related tools and libraries is excellent. There are a lot of people using the same tools, and so issues tend to get fixed quickly and "recipes" are easy to come by. And since it's backed by Facebook, they have a dedicated engineering team working on the progression of React.
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In-Person Training
Adobe
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
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Open Source
No answers on this topic
Online Training
Adobe
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
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Open Source
No answers on this topic
Implementation Rating
Adobe
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
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Open Source
No answers on this topic
Alternatives Considered
Adobe
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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Open Source
While this is a widely contested debate with various blog posts and benchmarks all over the place, its really a personal choice to determine what works for the team. Coming from a Angular 1.x background, I decided to try a new framework when Angular 2.x was announced and at that time React is gaining popularity and Vue hasn't taken off yet. Compared to Angular 1.x and Vue (hybrid of React and Angular) that split the logic from the html templates, I loved the way React breaks code into components using the jsx syntax. In my mind, this allows for cleaner components and easier maintenance
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Return on Investment
Adobe
  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
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Open Source
  • Our web applications now run much faster because the whole page doesn't reload
  • We spend less time developing UI components because a lot of them are readily available on NPM
  • We don't have to optimize apps for multiple browsers since React natively supports it.
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ScreenShots