What users are saying about
122 Ratings
45 Ratings
122 Ratings
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Score 8.3 out of 100
45 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

React

React is great for people who are trying to build complex single page web applications. It is intuitive for developers, encourages modularity through components, and provides a web app this will scale. React may not be suited as well for simple websites or static content. However, this is changing with frameworks like Gatsby which allow you to build static HTML websites using React.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
React
a/b experiment testing
Adobe Target
8.8
React
Split URL testing
Adobe Target
8.1
React
Multivariate testing
Adobe Target
8.3
React
Multi-page/funnel testing
Adobe Target
7.6
React
Cross-browser testing
Adobe Target
7.4
React
Mobile app testing
Adobe Target
6.0
React
Test significance
Adobe Target
6.7
React
Visual / WYSIWYG editor
Adobe Target
6.2
React
Advanced code editor
Adobe Target
8.0
React
Page surveys
Adobe Target
6.7
React
Visitor recordings
Adobe Target
8.2
React
Preview mode
Adobe Target
5.8
React
Test duration calculator
Adobe Target
7.0
React
Experiment scheduler
Adobe Target
8.6
React
Experiment workflow and approval
Adobe Target
7.7
React
Dynamic experiment activation
Adobe Target
7.6
React
Client-side tests
Adobe Target
8.8
React
Server-side tests
Adobe Target
7.2
React
Mutually exclusive tests
Adobe Target
7.6
React

Audience Segmentation & Targeting

Adobe Target
8.1
React
Standard visitor segmentation
Adobe Target
7.9
React
Behavioral visitor segmentation
Adobe Target
7.5
React
Traffic allocation control
Adobe Target
8.9
React
Website personalization
Adobe Target
8.3
React

Results and Analysis

Adobe Target
6.8
React
Heatmap tool
Adobe Target
7.5
React
Click analytics
Adobe Target
8.0
React
Scroll maps
Adobe Target
8.0
React
Form fill analysis
Adobe Target
6.6
React
Conversion tracking
Adobe Target
6.1
React
Goal tracking
Adobe Target
6.8
React
Test reporting
Adobe Target
6.9
React
Results segmentation
Adobe Target
6.0
React
CSV export
Adobe Target
5.3
React
Experiments results dashboard
Adobe Target
6.5
React

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

React

  • React is designed around the notion of generated html as opposed to templated html. This provides more flexibility in building elements on a page, and allows developers to create html that is programmatically configured based on runtime considerations.
  • React uses JSX, which is HTML templating integrated into javascript code. This simplifies the generation of complex structures, especially those that vary based on runtime and interactive data.
  • React is more efficient because it generates a virtual DOM rather than directly building in in the actual DOM. By building 'offline' in this manner, the DOM generation is faster. After building, it can be installed in one operation.
  • React only builds those portions of the display that have changed, making display updates more efficient.
Larry Reed | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

React

  • React could get very frustrating unless you start thinking in React. React enforces a top down hierarchy of data flow and offers no way for the data to communicate backwards. This is a big shift in mindset coming from Angular 1.x. This constraint is really a big factor that determines how to organize your code and how you might want to write your own Components.
  • Because of the self imposed top down hierarchy, you end up having a heavy parents with dumb children. Because parents would need to the bulk of the work, they usually manage the state, while passing callbacks to the child components. If not properly designed, this could lead to the callback hell, where you could have callbacks passing through like multiple children.
  • As with any library, you will have to iterate through multiple designs to come up with a ways to avoid "heavy parent components" in React. One obvious solution is using some open source tools like Redux, but we opted for a variation of it to suit our needs.
Anudeep Palanki | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

React

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

React

React 9.0
Based on 2 answers
React is just a bit of a different animal. I was avoiding it for the longest time. I thought for sure I would land on Vue or something else with a more approachable and familiar appearance. But after taking an online course in React, I started realize what people were raving about (and complaining about) and decided to implement it at our office for one of our products.
Joshua Weaver | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

React

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

React

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

React

React 10.0
Based on 3 answers
The code maintainers are usually very alert in Github, Twitter, and other channels, replying and solving any doubts or questions.
César Costas Carrera | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

React

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

React

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

React

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

React

I have also used Vue, Angular, and Ember for various projects. Out of the three, I am most intrigued by Vue. It takes a more beginner-friendly approach than React and changes some of the abstractions it uses to be more transparent to the user. It also comes with a lot more "built-in" than React. Angular is similar, but I've found it over-engineered and hard to work with. I have the least experience with Ember out of all of these, but it seems like another reasonable alternative with very strong conventions in place and an excellent CLI.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

React

  • React sped up the time to implement new features, providing much better code-reuse across the team
  • React's excellent performance made it so new components ran faster in the browser
  • Since React is so popular, it's been easy to recruit new developers to the team who already have a familiarity with the library
Erik Ralston | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

React

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
React
10.0

Likelihood to Renew

Adobe Target
6.3
React

Usability

Adobe Target
1.1
React
9.0

Reliability and Availability

Adobe Target
6.1
React

Performance

Adobe Target
8.0
React

Support Rating

Adobe Target
4.4
React
10.0

In-Person Training

Adobe Target
8.1
React

Online Training

Adobe Target
6.1
React

Implementation Rating

Adobe Target
7.2
React

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