TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdPlayer.Pro

    Score10 out of 10
    N/AAdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilities Video ad server and ad management platform White label solution Video hosting solutionN/A

    Wistia

    Score9.7 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    AdPlayer.ProWistiaX Ads
    Editions & Modules
    No answers on this topic
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AdPlayer.ProWistiaX Ads
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details—20% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    AdPlayer.ProWistiaX Ads
    Considered Multiple Products
    AdPlayer.Pro
    No answer on this topic
    Wistia
    No answer on this topic
    SpaceX
    Chose X Ads
    This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    27 Answers
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    25 Answers
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    25 Answers
    86%
    Implementation went as expected
    6 Answers
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    Score8.3 out of 10
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    User Ratings
    AdPlayer.ProWistiaX Ads
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.5
    (73 ratings)
    1.0
    (37 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (10 ratings)
    6.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (15 ratings)
    1.0
    (2 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (11 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (11 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (11 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdPlayer.ProWistiaX Ads
    Likelihood to Recommend
    AdPlayer.Pro
    This is an amazing solution for publishers of editorial content, which includes direct and programmatic monetization opportunities. Switching to outstream video ad formats boosts ads viewability and user engagement. With AdPlayer.Pro you can monetize your traffic more efficiently.
    Read full review
    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
    Read full review
    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    AdPlayer.Pro
    • Powerful technology: advanced video ad player, video ad server and ad management platform.
    • Seamless integration.
    • Great tech support: some custom features were developed on our request.
    • Flexible volume-based pricing.
    Read full review
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
    Read full review
    Cons
    AdPlayer.Pro
    • Some live streaming restrictions.
    Read full review
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
    Read full review
    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    AdPlayer.Pro
    No answers on this topic
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
    Read full review
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    AdPlayer.Pro
    No answers on this topic
    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
    Read full review
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
    Read full review
    Reliability and Availability
    AdPlayer.Pro
    No answers on this topic
    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Performance
    AdPlayer.Pro
    No answers on this topic
    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Support Rating
    AdPlayer.Pro
    No answers on this topic
    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Implementation Rating
    AdPlayer.Pro
    No answers on this topic
    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Alternatives Considered
    AdPlayer.Pro
    No answers on this topic
    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
    Read full review
    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Scalability
    AdPlayer.Pro
    No answers on this topic
    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Return on Investment
    AdPlayer.Pro
    No answers on this topic
    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
    Read full review
    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots

    Wistia Screenshots

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