What users are saying about

AdRoll

70 Ratings

Basis DSP

11 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Basis DSP

11 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Basis DSP

Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Basis DSP
9.0
Data Transfer
AdRoll
7.6
Basis DSP
9.0
DSP integration
AdRoll
7.2
Basis DSP

Ad Campaigns

AdRoll
7.8
Basis DSP
8.2
Ad campaign creation
AdRoll
8.2
Basis DSP
8.8
Ad deployment
AdRoll
8.4
Basis DSP
8.7
Display advertising
AdRoll
8.2
Basis DSP
9.0
Ad display and retargeting segmentation
AdRoll
8.1
Basis DSP
8.4
Sequence targeting
AdRoll
6.3
Basis DSP
6.0

Ad Reporting & Analytics

AdRoll
6.9
Basis DSP
6.4
Ad dashboards
AdRoll
7.5
Basis DSP
5.7
Ad performance reports
AdRoll
7.4
Basis DSP
6.2
Ad conversion tracking
AdRoll
6.5
Basis DSP
6.4
Ad attribution reporting
AdRoll
6.7
Basis DSP
7.5
Cross-channel ad management
AdRoll
7.3
Basis DSP
7.5
Ad forecasting and optimization
AdRoll
6.0
Basis DSP
5.3

Pros

  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
No photo available
  • Solid, simple real time bidding.
  • Excellent customer support.
  • Creative upload feature works well.
  • Groups campaigns in an easy to understand way.
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Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • Conversion HTML pixels could be easier to set up revenue tracking on
  • No using existing customer lists in the platform
  • Doesn't accurately report in Google Analytics even with UTM codes
Megan Schutz profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
No photo available
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • It is helpful to see current to the second ROI for each campaign
Dallas Keefe profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details