What users are saying about

AdRoll

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73 Ratings
11 Ratings

AdRoll

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73 Ratings
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Score 7.6 out of 101
11 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Basis DSP

If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.Nationally/big regions it can get very costly, very quickly.Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.
Christopher Penn profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Basis DSP
8.2
Data Transfer
AdRoll
7.7
Basis DSP
7.5
DSP integration
AdRoll
7.4
Basis DSP
9.0

Ad Campaigns

AdRoll
7.9
Basis DSP
8.0
Ad campaign creation
AdRoll
8.2
Basis DSP
8.8
Ad deployment
AdRoll
8.4
Basis DSP
8.4
Display advertising
AdRoll
8.3
Basis DSP
8.6
Ad display and retargeting segmentation
AdRoll
8.1
Basis DSP
8.4
Sequence targeting
AdRoll
6.4
Basis DSP
6.0

Ad Reporting & Analytics

AdRoll
7.0
Basis DSP
6.0
Ad dashboards
AdRoll
7.6
Basis DSP
5.5
Ad performance reports
AdRoll
7.4
Basis DSP
5.9
Ad conversion tracking
AdRoll
6.5
Basis DSP
6.1
Ad attribution reporting
AdRoll
6.8
Basis DSP
6.7
Cross-channel ad management
AdRoll
7.4
Basis DSP
6.7
Ad forecasting and optimization
AdRoll
6.1
Basis DSP
5.3

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • Offers great third-party targeting options
  • User-friendly platform
  • Easy to set up retargeting campaigns
  • Tracks revenue and conversions in platform
Megan Schutz profile photo

Cons

  • Management of old campaigns
  • Ability to delete drafts
  • More social integration
Stefanie Cash profile photo
  • Conversion HTML pixels could be easier to set up revenue tracking on
  • No using existing customer lists in the platform
  • Doesn't accurately report in Google Analytics even with UTM codes
Megan Schutz profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • It is helpful to see current to the second ROI for each campaign
Dallas Keefe profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details