What users are saying about

Google Ads

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702 Ratings
8 Ratings
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Score 6.7 out of 101

Google Ads

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702 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

Google Ads

We've found that Ads is suitable for well-defined products/services. If a product falls within a new or niche category, it's less effective. YouTube advertising can be effective at educating an audience, but targeting a desired audience can be difficult. It's also easy to waste a budget by using overly broad targeting. Like many tools, it can help you when used right or hurt you when used wrong.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Google Ads
Keyword analysis
Advanced Web Ranking
5.0
Google Ads
Backlink management
Advanced Web Ranking
7.0
Google Ads
SERP ranking tracking
Advanced Web Ranking
7.5
Google Ads
Page grader
Advanced Web Ranking
7.0
Google Ads
Competitive analysis
Advanced Web Ranking
6.5
Google Ads
Site audit / diagnostics
Advanced Web Ranking
7.0
Google Ads
Site recommendations
Advanced Web Ranking
6.0
Google Ads
Task management
Advanced Web Ranking
6.0
Google Ads

SEO Channels

Advanced Web Ranking
7.0
Google Ads
Local SEO
Advanced Web Ranking
7.0
Google Ads
Social SEO
Advanced Web Ranking
6.5
Google Ads
Mobile SEO
Advanced Web Ranking
8.0
Google Ads
Global SEO
Advanced Web Ranking
6.5
Google Ads

SEO Platform & Account Management

Advanced Web Ranking
7.7
Google Ads
Multi-domain support
Advanced Web Ranking
8.0
Google Ads
Integration with web analytics tools
Advanced Web Ranking
7.5
Google Ads

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • AdWords utilizes audience lists very well. These are lists that are created either with cookies, first-party data (from the business) or by using Google's own created topics. Audience lists are a strength mainly because it allows the business to target users who are more relevant to them, this, firstly, reduces spend on less relevant users and also increases revenue and conversions, which can really help a business grow.
  • AdWords also circumvents the problem regarding low organic search rankings.
  • For many businesses, organic search rankings could be very low for many non-brand related terms. AdWords gets around this by allowing you to bid on the first 4 positions on the search results page. This is essential to increase the visibility of the business, as well as allowing you the choice to bid on certain terms.
  • AdWords also provides Ad Extensions, these are extensions to your usual PPC ads and allows you to add additional information that you may not be able to fit into the character limit. The ad extensions include sitelinks (links that take you to various pages on your site), callouts (a list of unique selling points that will entice the user to click), Call extensions (a phone number).
  • These extensions allow your business to firstly take up more space when the advert is shown on the results page, which takes attention away from competitors and thus, vastly increases the likelihood of a user clicking on your ad. These extensions would not always be available if you run your business using SEO only.
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • For the inexperienced Adwords can easily get out of hand. There are always suggestions for additional keywords to add, etc. however often times those keywords can break a client's budget (let's be real, Google wants to make money here). I actually, over time, tend to hone in on a smaller number of keywords that are top performing.
  • The quality score of keywords is a bit of a dark art that doesn't always make sense to me. The quality score is an algorithm that determines if you ad will show for a given keyword. From time to time I see keywords get dinged for low quality score even when the landing page and ad contain relevant keywords.
  • In my experience you do have to babysit the campaigns to make them most effective. There is some automation that has been added over time but you're still far better off coming back and regularly checking on keywords / ads that are performing well and pausing those that aren't.
derek allard profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
AdWords is a great place to start for most clients looking to do internet marketing. The low cost of entry and potential for highly targeted traffic makes it tough to beat.
derek allard profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available
In my country, Bing is not being used by anybody, and our small budget in Bing stayed untouched for more than a month. Google being the only search engine used, everybody uses it for any type of search
Joanne Minculescu profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • AdWords has had a very positive impact due to its nature of low cost in client acquisition and its ability to track a sale or order generated through AdWords ads. Other mediums like TV, print, and radio can't have a foolproof sale conversion measurement but AdWords can, if it's setup accordingly.
Krupal Shukla profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details