What users are saying about

Google Ads

654 Ratings

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Google Ads

654 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Google Ads

Successfully utilizing AdWords really depends on how well your website is put together, your product, your pricing, and even shipping. There are a lot of factors that go into how well AdWords is going to work for you, and if you're not confident that your website is following best practices you probably want to invest in getting that right first before you even consider spending money on AdWords. Google only makes money when it recommends good search results that lead to conversions, and if your store description and product descriptions aren't up to today's standards, Google simply isn't going to feel your store is a good match for search queries. Building trust is another thing to focus on first; if a user arrives at your store and they don't see things like BBB or PayPal, or your site looks old, out of date, or is slow, again, AdWords would not be worth your money.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Google Ads
Keyword analysis
Advanced Web Ranking
5.0
Google Ads
Backlink management
Advanced Web Ranking
7.0
Google Ads
SERP ranking tracking
Advanced Web Ranking
7.5
Google Ads
Page grader
Advanced Web Ranking
7.0
Google Ads
Competitive analysis
Advanced Web Ranking
6.5
Google Ads
Site audit / diagnostics
Advanced Web Ranking
7.0
Google Ads
Site recommendations
Advanced Web Ranking
6.0
Google Ads
Task management
Advanced Web Ranking
6.0
Google Ads

SEO Channels

Advanced Web Ranking
7.0
Google Ads
Local SEO
Advanced Web Ranking
7.0
Google Ads
Social SEO
Advanced Web Ranking
6.5
Google Ads
Mobile SEO
Advanced Web Ranking
8.0
Google Ads
Global SEO
Advanced Web Ranking
6.5
Google Ads

SEO Platform & Account Management

Advanced Web Ranking
7.7
Google Ads
Multi-domain support
Advanced Web Ranking
8.0
Google Ads
Integration with web analytics tools
Advanced Web Ranking
7.5
Google Ads

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • AdWords has a great capability to manage a client’s budget in the most micro possible way. The structure that Google has created to setup adwords PPC helps you create a channelized method to control your cost and manage your visibility, through creating campaign and ad group structures wisely.
  • We can monitor bids for every keyword separately that present in the list, which I think is amazing flexibility and write ads for each particular category of keywords. For example if you are bidding on keyword [white shirt] you can have an ad that specifically speaks to that particular keyword. This helps advertisers stay extremely relevant to searches and hence increase the chance of brand interaction through Google paid ads.
  • Google’s intelligent algorithms help with conversion optimizations which will automatically determine the max CPC. (Maximum willingness to pay per click). It can also target people who have abandoned a particular task on the site and can target those users for the next couple of days to drive them to the client’s site again to finish the task. Example – hotel booking sites constantly remarket to people who don’t finish a hotel booking.
Krupal Shukla profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • The organization of campaigns and ad groups can be confusing.
  • Budgeting for ads can be confusing.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
I give AdWords a 10 simply because I rely heavily on the program on making my job as easy as possible with efficiency and overall performance. The dashboard, reporting and opportunities AdWords provides helps me create and maintain campaigns to the best of my ability while executing core business goals.
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Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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AdRoll is better for display advertising but for search advertising, this is better.
Neha Anand profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Efficient ROI
  • Real, trackable results
  • Outperforms similar advertising investments
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details