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Top Rated
749 Ratings
8 Ratings
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Score 6.7 out of 101
Top Rated
749 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

Google Ads

Google Adwords works well if you are interested in promoting a specific product or service. It allows you to target specific geographic areas and encourages you to be as specific as possible with your keywords. There are several types of ads and you can get real time feedback on how they are doing and tweak them anytime you would like
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Google Ads
Keyword analysis
Advanced Web Ranking
4.9
Google Ads
Backlink management
Advanced Web Ranking
7.0
Google Ads
SERP ranking tracking
Advanced Web Ranking
7.5
Google Ads
Page grader
Advanced Web Ranking
7.0
Google Ads
Competitive analysis
Advanced Web Ranking
6.5
Google Ads
Site audit / diagnostics
Advanced Web Ranking
7.0
Google Ads
Site recommendations
Advanced Web Ranking
6.0
Google Ads
Task management
Advanced Web Ranking
6.0
Google Ads

SEO Channels

Advanced Web Ranking
7.0
Google Ads
Local SEO
Advanced Web Ranking
7.0
Google Ads
Social SEO
Advanced Web Ranking
6.5
Google Ads
Mobile SEO
Advanced Web Ranking
8.0
Google Ads
Global SEO
Advanced Web Ranking
6.5
Google Ads

SEO Platform & Account Management

Advanced Web Ranking
7.7
Google Ads
Multi-domain support
Advanced Web Ranking
8.0
Google Ads
Integration with web analytics tools
Advanced Web Ranking
7.5
Google Ads

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Helps generate keywords.
  • Provides in-depth insights on how ads are running.
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • click fraud
  • multiple clicks
  • similar keywords
Joanne Minculescu profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
It is the most influential and best suited ad revenue generating software, if used very carefully and with a budget more than any social network
Joanne Minculescu profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available
In my country, Bing is not being used by anybody, and our small budget in Bing stayed untouched for more than a month. Google being the only search engine used, everybody uses it for any type of search
Joanne Minculescu profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • More leads and customer conversations.
  • An increase in sessions on our site.
  • Helped us understand keyword and relevance better.
Neha Anand profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details