TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adverity

    Score8 out of 10
    N/AAdverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.N/A

    Maia by Matillion

    Score8.5 out of 10
    N/AMaia by Matillion is an autonomous data engineering platform designed to automate the lifecycle of data pipelines through AI-driven orchestration. The solution functions as an enterprise "digital workforce" that translates natural language requirements into production-ready DataPipelines, leveraging a Pushdown Architecture to execute transformations natively within cloud data warehouses.N/A

    Roku OneView

    Score8 out of 10
    N/AThe OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.N/A
    Pricing
    AdverityMaia by MatillionRoku OneView
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdverityMaia by MatillionRoku OneView
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details—Billed directly via cloud marketplace on an hourly basis, with annual subscriptions available depending on the customer's cloud data warehouse provider.—
    More Pricing Information
    Community Pulse
    AdverityMaia by MatillionRoku OneView
    Considered Multiple Products
    Adverity
    No answer on this topic
    Matillion
    No answer on this topic
    Roku, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    54 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    53 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    59 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    52 Answers
    No answers on this topic
    Features
    AdverityMaia by MatillionRoku OneView
    Data Source Connection
    Comparison of Data Source Connection features of Adverity and Maia by Matillion and Roku OneView
    Feature
    Adverity
    8.0
    2 Ratings
    5% below category average
    Maia by Matillion
    8.7
    143 Ratings
    4% above category average
    Roku OneView
    -
    Ratings
    Connect to traditional data sources9.02 Ratings9.0142 Ratings00 Ratings
    Connecto to Big Data and NoSQL7.02 Ratings8.3100 Ratings00 Ratings
    Data Transformations
    Comparison of Data Transformations features of Adverity and Maia by Matillion and Roku OneView
    Feature
    Adverity
    7.0
    2 Ratings
    15% below category average
    Maia by Matillion
    8.8
    143 Ratings
    8% above category average
    Roku OneView
    -
    Ratings
    Simple transformations9.02 Ratings9.5143 Ratings00 Ratings
    Complex transformations5.02 Ratings8.2142 Ratings00 Ratings
    Data Modeling
    Comparison of Data Modeling features of Adverity and Maia by Matillion and Roku OneView
    Feature
    Adverity
    8.1
    2 Ratings
    2% above category average
    Maia by Matillion
    8.4
    135 Ratings
    6% above category average
    Roku OneView
    -
    Ratings
    Data model creation9.01 Ratings9.133 Ratings00 Ratings
    Metadata management8.02 Ratings9.140 Ratings00 Ratings
    Business rules and workflow9.02 Ratings8.4126 Ratings00 Ratings
    Collaboration9.02 Ratings7.8127 Ratings00 Ratings
    Testing and debugging5.52 Ratings7.9128 Ratings00 Ratings
    Data Governance
    Comparison of Data Governance features of Adverity and Maia by Matillion and Roku OneView
    Feature
    Adverity
    9.5
    1 Ratings
    16% above category average
    Maia by Matillion
    8.2
    23 Ratings
    1% above category average
    Roku OneView
    -
    Ratings
    Integration with data quality tools10.01 Ratings8.222 Ratings00 Ratings
    Integration with MDM tools9.01 Ratings8.220 Ratings00 Ratings
    Best Alternatives
    AdverityMaia by MatillionRoku OneView
    Small Businesses
    Skyvia
    Score10 out of 10
    Skyvia
    Score10 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    IBM InfoSphere Information Server
    Score10 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    SolarWinds Task Factory
    Score8.3 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AdverityMaia by MatillionRoku OneView
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.7
    (145 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (6 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (2 ratings)
    8.5
    (144 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    7.4
    (7 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (131 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdverityMaia by MatillionRoku OneView
    Likelihood to Recommend
    Adverity
    Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
    Incentivized
    Read full review
    Matillion
    Great: Need to query simpler APIs, or utilize well known services such as GSheets etc.? Matillion has got some of the best and easiest to use connectors out there. Not so great: Do you need have a competent CI/CD flow that you will be able to update / compare from Matillion as well as other sources at the same time? Good luck, you will need to be extra careful, as you might have to have a deeper dive into your servers Terminal each time you have a git conflict.
    Incentivized
    Read full review
    Roku, Inc.
    Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
    Incentivized
    Read full review
    Pros
    Adverity
    • User-friendly report setup and ingestion
    • Easy integration with multiple data endpoints, making it easy for users to drive value
    • Incredible customer support, allowing users (regardless of technical background) to act like power-users
    Incentivized
    Read full review
    Matillion
    • The user interface of your data pipelines makes it easier for people who aren’t as techy as data engineers to observe what's going on.
    • Customer support is quick, not always as efficient as you would want it to be, but still.
    • Nice documentation available.
    Incentivized
    Read full review
    Roku, Inc.
    • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
    • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
    • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
    Read full review
    Cons
    Adverity
    • Rigid data visualization tools
    • Transformations are locked in to Adverity-specific ways of enriching data
    • No integrations with standard tool sets like dbt or SQL
    Incentivized
    Read full review
    Matillion
    • Matillion is brilliant at importing data -- it would be amazing to have more ways to export data, from emailed exports to API pushes.
    • Any Python that takes more than a few lines of code requires an external server to run it. It would be great to have more integration (perhaps in a connected virtual environment) to easily integrate customized code.
    • Troubleshooting server logs requires quite a bit of technical expertise. More human readable detailed error handling would be greatly appreciated.
    Incentivized
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    Roku, Inc.
    • Website blacklisting
    • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
    Incentivized
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    Likelihood to Renew
    Adverity
    No answers on this topic
    Matillion
    With the current experience of Matillion, we are likely to renew with the current feature option but will also look for improvement in various areas including scalability and dependability. 1. Connectors: It offers various connectors option but isn't full proof which we will be looking forward as we grow. 2. Scalability: As usage increase, we want Matillion system to be more stable.
    Incentivized
    Read full review
    Roku, Inc.
    It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
    Read full review
    Usability
    Adverity
    Very good and organized data. Easy to use and good at communicating. Rarely run into problems and they are good at explaining when problems arise due to others api issues. Good notes and guides on how to use and very easy user interface to help there clients use there site.
    Incentivized
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    Matillion
    We are able to bring on new resources and teach them how to use Matillion without having to invest a significant amount of time. We prefer looking for resources with any type of ETL skill-set and feel that they can learn Matillion without problem. In addition, the prebuilt objects cover more than 95% of our use cases and we do not have to build much from scratch.
    Read full review
    Roku, Inc.
    No answers on this topic
    Support Rating
    Adverity
    No answers on this topic
    Matillion
    Overall, I've found Matillion to be responsive and considerate. I feel like they value us as a customer even when I know they have customers who spend more on the product than we do. That speaks to a motive higher than money. They want to make a good product and a good experience for their customers. If I have any complaint, it's that support sometimes feels community-oriented. It isn't always immediately clear to me that my support requests are going to a support engineer and not to the community at large. Usually, though, after a bit of conversation, it's clear that Matillion is watching and responding. And responses are generally quick in coming.
    Incentivized
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    Roku, Inc.
    At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
    Incentivized
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    Implementation Rating
    Adverity
    No answers on this topic
    Matillion
    We were able to control on access and built various enviroment for implementation
    Incentivized
    Read full review
    Roku, Inc.
    No answers on this topic
    Alternatives Considered
    Adverity
    Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening
    Incentivized
    Read full review
    Matillion
    Fivetran offers a managed service and pre-configured schemas/models for data loading, which means much less administrative work for initial setup and ongoing maintenance. But it comes at a much higher price tag. So, knowing where your sweet spot is in the build vs. buy spectrum is essential to deciding which tool fits better. For the transformation part, dbt is purely (SQL-) code-based. So, it is mainly whether your developers prefer a GUI or code-based approach.
    Incentivized
    Read full review
    Roku, Inc.
    We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
    Read full review
    Scalability
    Adverity
    No answers on this topic
    Matillion
    We're using Matillion on EC2 instances, and we have about 20 projects for our clients in the same instance. Sometimes, we're struggling to manage schedules for all projects because thread management is not visible, and we can't see the process at the instance level.
    Incentivized
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    Roku, Inc.
    No answers on this topic
    Return on Investment
    Adverity
    • Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.
    Incentivized
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    Matillion
    • Matillion has been the backbone of my company's analytical functionalities for 10+ years, so it has a good ROI.
    • The price is ok for what our company built with it, but it starts to be less competitive if the tool is not used at its fullest.
    Incentivized
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    Roku, Inc.
    • Provided us with accurate and timely data to provide to clients.
    • Enabled us to streamline our process for running PPC ads for over 80 clients.
    • Allowed us to show our ads to households across multiple devices and relevant exchanges.
    Incentivized
    Read full review
    ScreenShots

    Maia by Matillion Screenshots

    Screenshot of Matillion's GUI, used to orchestrate jobs with control data flow functionality, automating the ETL process.Screenshot of where structured and semi-structured data can be prepared to create clean data sets that can be used with any BI/reporting/visualization tool of choice. Matillion reads and combines data across a target warehouse external storage, such as S3 or Blob.Screenshot of Matillion's self-validating components, sample and row counts. If a job does fail, the warehouse queue services available with Matillion can be used get an alert to a connected email or Slack account.Screenshot of the SQL component used to run custom scripts from within Matillion. With hundreds of pre-built connectors out of the box, Matillion can handle complex transformation needs.