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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Affinity CRM

    Score9.2 out of 10
    N/AAffinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.

    $2,000

    per year per user

    Aktana

    Score8.5 out of 10
    N/AAktana offers intelligent customer engagement for the global life sciences industry. By ensuring that every customer experience is tailored to individual preferences and needs, Aktana helps life science companies strengthen their relationships with healthcare providers to inspire better patient care. Aktana services now include technology from Tact.ai, a virtual personal assistant that provides intelligence on a day's meetings and interactions, with scheduling functionality and CRM task…N/A

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    Affinity CRMAktanaKeap
    Editions & Modules
    Essential
    $2000
    per year per user
    Scale
    $2300
    per year per user
    Advanced
    $2700
    per year per user
    Enterprise
    Contact
    No answers on this topic
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    Affinity CRMAktanaKeap
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional Details——All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    Affinity CRMAktanaKeap
    Considered Multiple Products
    Affinity Project Affinity Inc.
    No answer on this topic
    Aktana
    No answer on this topic
    Thryv
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    95%
    Implementation went as expected
    69 Answers
    Features
    Affinity CRMAktanaKeap
    CRM Project Management
    Comparison of CRM Project Management features of Affinity CRM and Aktana and Keap
    Feature
    Affinity CRM
    -
    Ratings
    Aktana
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings00 Ratings7.416 Ratings
    Reporting00 Ratings00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Affinity CRM and Aktana and Keap
    Feature
    Affinity CRM
    -
    Ratings
    Aktana
    -
    Ratings
    Keap
    5.9
    152 Ratings
    27% below category average
    WYSIWYG email editor00 Ratings00 Ratings9.050 Ratings
    Dynamic content00 Ratings00 Ratings8.947 Ratings
    Landing pages00 Ratings00 Ratings4.0136 Ratings
    A/B testing00 Ratings00 Ratings6.410 Ratings
    Mobile optimization00 Ratings00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings00 Ratings4.5151 Ratings
    List management00 Ratings00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Affinity CRM and Aktana and Keap
    Feature
    Affinity CRM
    -
    Ratings
    Aktana
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings00 Ratings4.0130 Ratings
    Data quality management00 Ratings00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Affinity CRM and Aktana and Keap
    Feature
    Affinity CRM
    -
    Ratings
    Aktana
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings00 Ratings9.089 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Affinity CRM and Aktana and Keap
    Feature
    Affinity CRM
    -
    Ratings
    Aktana
    -
    Ratings
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards00 Ratings00 Ratings7.255 Ratings
    Standard reports00 Ratings00 Ratings4.0146 Ratings
    Custom reports00 Ratings00 Ratings8.0137 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Affinity CRM and Aktana and Keap
    Feature
    Affinity CRM
    -
    Ratings
    Aktana
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings00 Ratings4.5110 Ratings
    Customizability00 Ratings00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings00 Ratings5.51 Ratings
    Best Alternatives
    Affinity CRMAktanaKeap
    Small Businesses
    Hunter
    Score7.8 out of 10
    No answers on this topic
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Podium
    Score7 out of 10
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Affinity CRMAktanaKeap
    Likelihood to Recommend
    9.1
    (4 ratings)
    8.4
    (3 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    9.0
    (40 ratings)
    Usability
    -
    (0 ratings)
    -
    (0 ratings)
    5.2
    (28 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (6 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (8 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    2.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Affinity CRMAktanaKeap
    Likelihood to Recommend
    Affinity Project Affinity Inc.
    Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
    Incentivized
    Read full review
    Aktana
    If you have an organization that requires salespeople to go into the field and your organization is mid-sized, then I recommend Tact.ai for your salespeople. It is not possible to carry laptops when they are out in the field but it is possible to carry an iPad or phone. This makes their tasks easy and reduces considerable time wasted on administrative activities and increases productivity at the same time.
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    Affinity Project Affinity Inc.
    • Organization
    • Data Housing
    • Exporting Data
    Incentivized
    Read full review
    Aktana
    • Scan Business Cards into SalesForce
    • Have the SalesForce Data Offline
    • Able to log notes from meetings
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    Affinity Project Affinity Inc.
    • More prompts to update and sort new connections
    • More visual appeal on each listing on a list
    • An Outlook desktop app plugin
    Incentivized
    Read full review
    Aktana
    • Adding calendar is cumbersome. Integration between Outlook and Tact.ai is required
    • Time required to log in is very high. It wastes so much time every time.
    • Schedule view is limited to 2 weeks ahead only
    Incentivized
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    Affinity Project Affinity Inc.
    We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
    Incentivized
    Read full review
    Aktana
    No answers on this topic
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    Affinity Project Affinity Inc.
    No answers on this topic
    Aktana
    No answers on this topic
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    Affinity Project Affinity Inc.
    No answers on this topic
    Aktana
    No answers on this topic
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    Affinity Project Affinity Inc.
    No answers on this topic
    Aktana
    No answers on this topic
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    Affinity Project Affinity Inc.
    Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
    Incentivized
    Read full review
    Aktana
    No answers on this topic
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    Affinity Project Affinity Inc.
    No answers on this topic
    Aktana
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    Affinity Project Affinity Inc.
    No answers on this topic
    Aktana
    No answers on this topic
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    Affinity Project Affinity Inc.
    No answers on this topic
    Aktana
    No answers on this topic
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    Affinity Project Affinity Inc.
    Affinity is the bridge that links our communication through our software workflow.
    Incentivized
    Read full review
    Aktana
    The Salesforce app sucks and so it's not useful to do the searches that we need.
    Incentivized
    Read full review
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Scalability
    Affinity Project Affinity Inc.
    No answers on this topic
    Aktana
    No answers on this topic
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    Affinity Project Affinity Inc.
    • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
    • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
    Incentivized
    Read full review
    Aktana
    • We have been able to experience better performance in our sales, as we spend more time dedicated to our customers than doing administrative tasks, thanks to Tact.ai.
    • Our team is more organized with clients, with meetings up to date, no delays in responding to clients, which has increased productivity and performance considerably.
    Incentivized
    Read full review
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.