Agency Analytics vs. Anaplan

Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.

Incentivized

Anaplan is best suited for strategic planning initiatives in industries like CPG, Manufacturing, FS, Pharma. It can handle multiple use cases for each function in the company like Supply chain, Finance, Sales and more. It is one of the best tools I have seen in scenario modelling. It is not suitable for very detailed level planning, essentially execution level eg. Production scheduling.

• Agency Analytics has the capability of connecting with web analytical solutions.
• Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
• The tool facilitates the black-link management for SEO purposes.
• Lastly, the customer support addresses all problems that clients face daily.

Incentivized

• Anaplan removes the time consuming process of integrating the results of individual spreadsheets.
• Anaplan facilitates the standardization of assumptions across all sub-processes
• Anaplan provides full transparency of the calculations and source inputs
• Anaplan allows us to automate certain planning processes that would have been impossible when relying on the computational capabilities of an individual computer.

• Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
• Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
• Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
• Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.

Incentivized

• Some end users don't spend the required amount of time to familiar themselves with Anaplan.
• Auditability, while good in theory, can be lacking and clunky when needed.
• Model building can become convoluted over time, leading to confusion over the specific use of line items.

Anaplan is a very strong multi-dimensional modeling tool that provides a calculation engine to empower a complex planning process. It is fairly easy to learn for those with experience in similar tools, or excel. It forces structure and auditability that spread sheets do not have, along with extensive security capabilities

Anaplan is interesting because it is at the same time easy to use and difficult to use. An end user can navigate a well-constructed app, being pointed in the right direction every time they feel a slight bit of confusion, and find everything they need in what feels like a straight line. Similarly, a model builder (developer of sorts) can have the exact same experience, but the journey is longer and more complicated. End users have great experiences with Anaplan, but sometimes model builders have a frustrating one. That is not to say model building is hard (because it truly is not), but things change, and when things change in complex systems, the effort required simply to investigate where a model builder needs to make an adjustment may frustrate them but also frustrate their non-technical bosses. However, the reality is that with complicated businesses, complicated business problems, come complicated solutions. It is actually a testament to Anaplan's capabilities that it has taken on the biggest problems at the biggest companies. It may be daunting to adjust it in those environments, but at least you know it did meet the needs there, which is more than most tools can say.

There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues

Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.

Incentivized

They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.

Incentivized

Support quality has dropped since Thoma Bravo has taken over. I think some serious re-focus needs to happen here -- part of the beauty of being in the Anaplan community was how involved you felt in it before. Before I didn't dread sending a support ticket, now I am starting to.

In my opinion, in-person training is always the best if you have the option to do so. This allows real-time interactions with the instructions, whereas the online training I took required me to write-down questions, email them, and wait for responses. This slows down the process, as you can imagine. That said, in-person training is an extra cost and it likely isn't needed for everyone. I would suggest selecting a small number of people to take in-person training and then having them act as mentors to the rest of your team. That way, as the rest of the team takes the online training, they have a resource to help them in real time.

Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams

One key insight from implementing Anaplan is that success comes from focusing on designing the process, not just building the model. Anaplan is extremely flexible—there are very few planning scenarios it cannot support—but that flexibility means the project needs strong governance, clear ownership of requirements, and a well-defined data model. When those foundations are in place, implementations are fast, iterations are easy, and users can quickly see value.
In our projects, both Financial Planning and Integrated Business Planning models were adopted smoothly because we involved business users early, kept the model design intuitive, and leveraged Anaplan’s Excel-like syntax and user-friendly dashboards. The result was more efficient day-to-day work, reduced manual tasks, and increased collaboration across teams. In short: when you combine Anaplan’s flexibility with a structured implementation approach, adoption and value realization happen quickly.

This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.

Incentivized

Anaplan is more powerful than Pigment considering that it is an Enterprise class system and is able to manage bigger data sets. Anaplan allows for advanced scenario modeling and formula capabilities along with custom reporting functionalities. Anaplan has proven its capabilities and stability across various use cases and across bigger enterprises when compared to Pigment which is still in earlier phases of its development

We have managed to leverage Anaplan for financial planning and forecasting across the business. It is now used by almost every department, with more than 50 users (but I know of companies that have hundreds of users) and still the platform is quick and reliable. It is easy to make changes to divisions and departments or add users and apply different user settings - the core part of the model is not affected and end users can continue their work without any disruption

• For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
• It is something we can easily build into our pricing model.
• If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.

Incentivized

• Anaplan's implementation led to a significant reduction in planning cycle errors and bugs, streamlining processes and improving overall accuracy in data inputs
• Standardizing the planning process and enabling cross-functional collaboration through Anaplan enhanced our ability to adapt swiftly to changing business needs, resulting in improved agility in decision-making
• The platform's capabilities, especially in Demand Planning and Supply Chain, positively impacted our ROI by optimizing resource allocation and solving complex business problems efficiently across multiple functions