Agency Analytics vs. Anaplan

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Anaplan
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across your enterprise to move your business forward. Based in San Francisco, Anaplan has over 200 partners and more than 2,000 customers worldwide.N/A
Pricing
Agency AnalyticsAnaplan
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsAnaplan
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Features
Agency AnalyticsAnaplan
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
7.7
184 Ratings
2% below category average
Pixel Perfect reports00 Ratings6.41 Ratings
Customizable dashboards00 Ratings9.1184 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
9.1
2 Ratings
10% above category average
Drill-down analysis00 Ratings9.12 Ratings
Formatting capabilities00 Ratings9.12 Ratings
Report sharing and collaboration00 Ratings9.12 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
8.9
191 Ratings
9% above category average
Publish to Web00 Ratings9.11 Ratings
Publish to PDF00 Ratings8.9190 Ratings
Report Versioning00 Ratings9.2165 Ratings
Report Delivery Scheduling00 Ratings8.33 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
8.2
2 Ratings
9% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.12 Ratings
Location Analytics / Geographic Visualization00 Ratings9.12 Ratings
Predictive Analytics00 Ratings6.42 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
9.2
194 Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.12 Ratings
Role-Based Security Model00 Ratings9.5194 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.12 Ratings
Report-Level Access Control00 Ratings9.547 Ratings
Single Sign-On (SSO)00 Ratings9.12 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
8.0
184 Ratings
3% above category average
Responsive Design for Web Access00 Ratings8.6175 Ratings
Mobile Application00 Ratings8.2164 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.2171 Ratings
Budgeting, Planning, and Forecasting
Comparison of Budgeting, Planning, and Forecasting features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
9.2
296 Ratings
11% above category average
Long-term financial planning00 Ratings9.4270 Ratings
Financial budgeting00 Ratings9.6275 Ratings
Forecasting00 Ratings9.3284 Ratings
Scenario modeling00 Ratings9.2286 Ratings
Management reporting00 Ratings8.3285 Ratings
Consolidation and Close
Comparison of Consolidation and Close features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
7.3
251 Ratings
8% below category average
Financial data consolidation00 Ratings8.7230 Ratings
Journal entries and reports00 Ratings7.2188 Ratings
Multi-currency management00 Ratings6.211 Ratings
Intercompany Eliminations00 Ratings6.08 Ratings
Minority Ownership00 Ratings6.07 Ratings
Local and consolidated reporting00 Ratings8.6218 Ratings
Detailed Audit Trails00 Ratings8.1231 Ratings
Financial Reporting and Compliance
Comparison of Financial Reporting and Compliance features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
8.6
268 Ratings
5% above category average
Financial Statement Reporting00 Ratings8.8247 Ratings
Management Reporting00 Ratings8.4259 Ratings
Excel-based Reporting00 Ratings8.1238 Ratings
Automated board and financial reporting00 Ratings9.013 Ratings
Analytics and Reporting
Comparison of Analytics and Reporting features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
9.1
287 Ratings
12% above category average
Personalized dashboards00 Ratings8.6281 Ratings
Color-coded scorecards00 Ratings8.9266 Ratings
KPIs00 Ratings9.119 Ratings
Cost and profitability analysis00 Ratings9.3244 Ratings
Key Performance Indicator setting00 Ratings9.4255 Ratings
Benchmarking with external data00 Ratings9.113 Ratings
Integration
Comparison of Integration features of Product A and Product B
Agency Analytics
-
Ratings
Anaplan
8.8
293 Ratings
7% above category average
Flat file integration00 Ratings9.5283 Ratings
Excel data integration00 Ratings8.3264 Ratings
Direct links to 3rd-party data sources00 Ratings8.6244 Ratings
Best Alternatives
Agency AnalyticsAnaplan
Small Businesses
TapClicks
TapClicks
Score 9.1 out of 10
IBM Planning Analytics
IBM Planning Analytics
Score 8.2 out of 10
Medium-sized Companies
Alteryx
Alteryx
Score 9.0 out of 10
Centage
Centage
Score 9.6 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Prophix
Prophix
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsAnaplan
Likelihood to Recommend
9.7
(16 ratings)
9.3
(305 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(25 ratings)
Usability
-
(0 ratings)
9.1
(17 ratings)
Availability
-
(0 ratings)
8.7
(6 ratings)
Performance
-
(0 ratings)
9.0
(6 ratings)
Support Rating
9.8
(4 ratings)
7.6
(18 ratings)
In-Person Training
-
(0 ratings)
8.3
(4 ratings)
Online Training
-
(0 ratings)
9.0
(4 ratings)
Implementation Rating
-
(0 ratings)
8.5
(21 ratings)
Configurability
-
(0 ratings)
9.0
(4 ratings)
Ease of integration
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
9.4
(6 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(3 ratings)
Vendor pre-sale
-
(0 ratings)
4.6
(3 ratings)
User Testimonials
Agency AnalyticsAnaplan
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
Anaplan
Anaplan revolutionizes the planning process by standardizing it, creating transparency in data, particularly in showcasing results to the management team. By replacing Excel-centric planning methods, Anaplan not only opens the door to handling larger datasets but also enables a more intricate level of data granularity at an accelerated pace. What sets it apart is its capacity to facilitate a seamless collaboration within a cross-functional model, accommodating diverse departments and business functions in a dynamic, real-time environment.
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Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
Read full review
Anaplan
  • Forcing structure and auditability to processes that used to exist in spreadsheets
  • Strong calculation engine that can account for many dimensions
  • Formula Syntax that is not overly complicated and can be learned by the business in order to have ownership of their models internally
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
Read full review
Anaplan
  • The "new" UX front-end offers a lot of modern and intuitive features, but it lacks the ability to view multiple "tabs" of dashboards and reports. The "classic" dashboard had this feature but now with the UX, you need to be really smart about how to design a single page where the users won't get "lost".
  • Lacks the ability to "wrap text" (similar to excel) and auto-size grid rows
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Likelihood to Renew
AgencyAnalytics
No answers on this topic
Anaplan
In any line of work, a tool that is flexible and would allow different departments of your company to easily interact and exchange valuable insights, is highly anticipated and needed. For me, what Anaplan provides to a business, be it a smaller one or an enterprise customer, is an easily scaling, agile planning and modeling platform that can meet almost any need and give a high-end solution to the problems any company faces on a daily basis.
Read full review
Usability
AgencyAnalytics
No answers on this topic
Anaplan
There is a dependency in this rating - in that I find Anaplan extremely easy to use, but I've spent the necessary time developing a strong understanding of the platform. Once you understand how to use it, the platform is flexible, easy to use, and fun to use.
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Reliability and Availability
AgencyAnalytics
No answers on this topic
Anaplan
There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues
Read full review
Performance
AgencyAnalytics
No answers on this topic
Anaplan
Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.
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Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Anaplan
1. Anaplan has separate 24/7 customer support channel to help with queries, 2. Customer Partner from Anaplan to support vendor with their queries like license purchase, use case implementation support, customer advocacy 3. Anaplan Learning Platform to help learning new product features free of cost and Yearly Anaplan connect across globe to share success stories of various companies.
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In-Person Training
AgencyAnalytics
No answers on this topic
Anaplan
The in-person training is simply not worth the cost. After a few weeks of playing in Anaplan, I went to the basic training and knew more than the person teaching it. a year down the road, I was the first person to complete the advance training, and again could have been teaching the class better than the person running the session. Spend some time on your own trying out different things and you will get all the understanding you need to be successful.
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Online Training
AgencyAnalytics
No answers on this topic
Anaplan
Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams
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Implementation Rating
AgencyAnalytics
No answers on this topic
Anaplan
Agile methodology and breaking the work down into sprints was very helpful. Implementation required a deeper dive into our data than expected for the consultants to be able to construct the data model. But once it was in place, the focus on knowledge transfer enabled us to be able to use the product effectively after the team rolled off.
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Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
Read full review
Anaplan
Anaplan is what I would consider a modeling platform. It excels at taking a forecasting or planning process and systematizing it - and allowing for whatever nuances and granularity you need to perform that modeling. It is not positioned as "data collection" platform - which are typically designed to take data uploads from Excel to calculate basic opex and revenue models. It's much more customizable and flexible.
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Scalability
AgencyAnalytics
No answers on this topic
Anaplan
We have managed to leverage Anaplan for financial planning and forecasting across the business. It is now used by almost every department, with more than 50 users (but I know of companies that have hundreds of users) and still the platform is quick and reliable. It is easy to make changes to divisions and departments or add users and apply different user settings - the core part of the model is not affected and end users can continue their work without any disruption
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Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
Anaplan
  • Speeding up the process of closing and updating the current month forecast
  • Reduced work on the preparation of reports and presentations. We used different Anaplan approaches with varying success, but the overall result was there.
  • It's hard to gauge, but the overall increase in process and algorithm transparency, along with data protection, has given an excellent platform for scaling up the company's processes.
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

Anaplan Screenshots

Screenshot of Platform: The Anaplan platform is a unified cloud-based solution that connects people, data and plans to enable complex scenario modeling and drive growthScreenshot of OpEx Planning: Review revenue-target-setting goals by brand, season, and capacity all on one, unified, highly-visual dashboardScreenshot of Supply Planning: Break down costs across assembly production to project profitability and align your supply chain to market opportunitiesScreenshot of Territory and Quota Planning: Keep track of sales goals and quotas across territories and industries to optimize sales performanceScreenshot of Headcount Planning: Easily align workforce plans with your strategic plans and quickly see where the best qualified talent resides to fit your organization’s staffing needsScreenshot of Marketing: Eliminate spreadsheets to drive efficiency across planning and manage budget against planned activity