Agency Analytics vs. Adjust by AppLovin

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Adjust
Score 7.9 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Pricing
Agency AnalyticsAdjust by AppLovin
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsAdjust
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsAdjust by AppLovin
Best Alternatives
Agency AnalyticsAdjust by AppLovin
Small Businesses
Supermetrics
Supermetrics
Score 9.7 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsAdjust by AppLovin
Likelihood to Recommend
10.0
(16 ratings)
7.9
(6 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Support Rating
9.8
(4 ratings)
6.0
(1 ratings)
User Testimonials
Agency AnalyticsAdjust by AppLovin
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
Read full review
Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
Read full review
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
Read full review
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
Read full review
Likelihood to Renew
AgencyAnalytics
No answers on this topic
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
Read full review
Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
Read full review
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
Read full review
Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
Read full review
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Read full review
Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.