What users are saying about

BrightEdge

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Top Rated
100 Ratings
9 Ratings
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Score 8.4 out of 101

BrightEdge

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Top Rated
100 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Agency Analytics

Companies where their website and search engine rankings matter are great users of the tool. If you want to know how to improve your search engine rankings, the first step is to track it. Agency Analytics does a great job accomplishing this with multiple ways to look at the data. If you're wondering how to improve your website for the search engines, the audit tool is super helpful to accomplish this.
Jason Montoya profile photo

BrightEdge

This platform is suited for most organizations. The fact you can see how your SEO is actually doing, which pages are bringing in revenue and on what keywords people are coming in - coupled with competitive analysis - makes it the platform every SEO will want. I think it's perfect for in-house SEOs as well as some agencies.
Eugene Feygin profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
BrightEdge
8.0
Backlink management
Agency Analytics
8.3
BrightEdge
6.4
SERP ranking tracking
Agency Analytics
9.7
BrightEdge
9.0
Page grader
Agency Analytics
7.0
BrightEdge
7.5
Competitive analysis
Agency Analytics
7.6
BrightEdge
8.4
Site audit / diagnostics
Agency Analytics
8.0
BrightEdge
8.1
Site recommendations
Agency Analytics
7.0
BrightEdge
8.0
Keyword analysis
Agency Analytics
BrightEdge
8.9
Task management
Agency Analytics
BrightEdge
7.8

SEO Channels

Agency Analytics
8.5
BrightEdge
7.9
Local SEO
Agency Analytics
8.7
BrightEdge
7.9
Global SEO
Agency Analytics
8.3
BrightEdge
8.6
Social SEO
Agency Analytics
BrightEdge
6.7
Mobile SEO
Agency Analytics
BrightEdge
8.4

SEO Platform & Account Management

Agency Analytics
10.0
BrightEdge
8.7
Integration with web analytics tools
Agency Analytics
10.0
BrightEdge
8.4
Multi-domain support
Agency Analytics
BrightEdge
9.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
  • The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
  • Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
Jane Phelps profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
Jane Phelps profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
BrightEdge9.5
Based on 34 answers
I have yet to come across another product that delivers the amount of reporting that BrightEdge does. It literally takes hours of work and sums it up for you each week to give you the SEO intel that you need in order to make effective marketing decisions. I have been very pleased with BrightEdge and their ability to continue to innovate their product and stay up with the every changing world of SEO.
Blake Mitchell profile photo

Usability

No score
No answers yet
No answers on this topic
BrightEdge8.0
Based on 3 answers
I will most likely give it a 10 in the future once i am better at using it. For now, with my limited knowledge it has seemed a bit daunting and overwhelming. However, the BE team has helped tremendously!
Shane Adair profile photo

Support

No score
No answers yet
No answers on this topic
BrightEdge10.0
Based on 2 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair profile photo

Implementation

No score
No answers yet
No answers on this topic
BrightEdge8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
Jane Phelps profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • As a digital marketing agency, BrightEdge has helped us tremendously with streamlining our reporting process and producing more pertinent data for our clients.
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

BrightEdge

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
BrightEdge Editions & Modules
BrightEdge
Additional Pricing Details