What users are saying about

BrightEdge

Top Rated
92 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

BrightEdge

Top Rated
92 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

BrightEdge

If you are just looking for a neat reporting platform, BrightEdge is great. We didn't find it incredibly helpful for page optimization, as a lot of the Recommendations that the platform supplied don't make sense on our pages. In addition, once you read through the Recommendations for a couple keywords, they are the same every time, so you don't really need the platform to tell you to put the keyword certain places.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
BrightEdge
8.1
Backlink management
Agency Analytics
8.3
BrightEdge
7.1
SERP ranking tracking
Agency Analytics
9.7
BrightEdge
8.7
Page grader
Agency Analytics
7.0
BrightEdge
7.5
Competitive analysis
Agency Analytics
7.5
BrightEdge
8.3
Site audit / diagnostics
Agency Analytics
8.0
BrightEdge
8.7
Site recommendations
Agency Analytics
7.0
BrightEdge
8.2
Keyword analysis
Agency Analytics
BrightEdge
8.6
Task management
Agency Analytics
BrightEdge
8.0

SEO Channels

Agency Analytics
8.5
BrightEdge
7.6
Local SEO
Agency Analytics
8.7
BrightEdge
7.8
Global SEO
Agency Analytics
8.3
BrightEdge
8.3
Social SEO
Agency Analytics
BrightEdge
6.6
Mobile SEO
Agency Analytics
BrightEdge
7.8

SEO Platform & Account Management

Agency Analytics
10.0
BrightEdge
8.8
Integration with web analytics tools
Agency Analytics
10.0
BrightEdge
8.7
Multi-domain support
Agency Analytics
BrightEdge
8.9

Pros

  • Quick and easy to get SEO rankings.
  • Folder and keyword categorisation.
  • Good reports.
Gerry Dapergolas profile photo
  • BrightEdge does a good job with reporting.
  • It is fairly easy to create Dashboards that can be customized for what you want to see.
  • One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.
No photo available

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • The setup process can be very confusing and long
  • There is much to do when setting up your website; it takes too long and some steps feel unnecessary sometimes
  • Even though the Datacube is very useful sometimes, its information might not be 100% accurate; for some keywords, it showed that competition was low when clearly the competition with high-volume keywords that are not long-tailed are usually very difficult to go for
  • BrightEdge was picking up pages and showing errors as duplicate content that we went to corroborate with Google's Search Console and there was no duplicate content showing.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
BrightEdge8.1
Based on 32 answers
I will remain a strong advocate of BrightEdge so long as they continue to stay ahead of SEO news and trends and respond to it accordingly. Although their response to (not provided) updates needs improvement, I certainly appreciate the strides they have made to respond to the update and it shoes me they are constantly in tune with the future of SEO.
Brittany Potter profile photo

Usability

No score
No answers yet
No answers on this topic
BrightEdge8.0
Based on 2 answers
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Jay Corcoran profile photo

Support

No score
No answers yet
No answers on this topic
BrightEdge9.0
Based on 1 answer
Our personal account representative is very attentive, cares about our success with the product, is very accommodating to any support request we have.
Jay Corcoran profile photo

Implementation

No score
No answers yet
No answers on this topic
BrightEdge8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content.
No photo available

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • Analytic reporting made easy
  • Pivoting available with additional strategies to identify gaps
  • Allows us to manage multiple clients simultaneously
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

BrightEdge

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
BrightEdge Editions & Modules
BrightEdge
Additional Pricing Details