What users are saying about

Serpstat

9 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

Serpstat

9 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Serpstat

If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
Mitch Lee profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Serpstat
7.3
Backlink management
Agency Analytics
8.3
Serpstat
6.7
SERP ranking tracking
Agency Analytics
9.7
Serpstat
7.0
Page grader
Agency Analytics
7.0
Serpstat
8.0
Competitive analysis
Agency Analytics
7.5
Serpstat
6.3
Site audit / diagnostics
Agency Analytics
8.0
Serpstat
8.0
Site recommendations
Agency Analytics
7.1
Serpstat
Keyword analysis
Agency Analytics
Serpstat
8.0

SEO Channels

Agency Analytics
8.5
Serpstat
6.4
Local SEO
Agency Analytics
8.7
Serpstat
6.3
Global SEO
Agency Analytics
8.3
Serpstat
7.3
Social SEO
Agency Analytics
Serpstat
5.7

SEO Platform & Account Management

Agency Analytics
10.0
Serpstat
8.4
Integration with web analytics tools
Agency Analytics
10.0
Serpstat
8.5
Multi-domain support
Agency Analytics
Serpstat
8.3

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Discovering organic keywords and your search engine position with them.
  • Helping you to discover new keywords to research your business.
  • Helping to track your position with various keywords (so you can see how well your SEO campaign is doing).
Tim Mack profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
Tim Mack profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Tim Mack profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • The ROI has been fantastic, ranking is equal to new customers.
  • Discovering new markets through content marketing equals added reach.
  • Discovering new keywords, provides insight into new sales avenues.
Tim Mack profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Serpstat

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user
Serpstat Editions & Modules
Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited