Agorapulse vs. Wildfire Interactive (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$49
per user
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Pricing
AgorapulseWildfire Interactive (Discontinued)
Editions & Modules
Custom
$0
Standard
$49
per user
Professional
$79
per user
Advanced
$119
per user
No answers on this topic
Offerings
Pricing Offerings
AgorapulseWildfire Interactive (Discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. **Standard plan: 10 social profiles, per user pricing **Professional plan: 15 social profiles, per user pricing **Advanced plan: 20 social profiles, per user pricing
More Pricing Information
Community Pulse
AgorapulseWildfire Interactive (Discontinued)
Top Pros
Top Cons
Features
AgorapulseWildfire Interactive (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
8.9
181 Ratings
15% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Boolean keyword searches9.8151 Ratings00 Ratings
Filtering out noise/spam8.6153 Ratings00 Ratings
Broad channel coverage8.22 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
8.9
250 Ratings
10% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Content planning and scheduling9.8247 Ratings00 Ratings
Audience targeting9.6160 Ratings00 Ratings
Content optimization7.31 Ratings00 Ratings
Workflow management8.9210 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
8.6
245 Ratings
5% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Automated routing and prioritization7.942 Ratings00 Ratings
Customer interaction histories8.9222 Ratings00 Ratings
Bulk actions8.9203 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.6
142 Ratings
3% below category average
Wildfire Interactive (Discontinued)
-
Ratings
Lead generation7.4110 Ratings00 Ratings
Content marketing7.98 Ratings00 Ratings
Paid media management8.21 Ratings00 Ratings
Campaigns and promotions6.8119 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
9.1
255 Ratings
7% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Twitter9.5228 Ratings00 Ratings
Facebook9.8255 Ratings00 Ratings
LinkedIn9.8104 Ratings00 Ratings
Google+7.75 Ratings00 Ratings
Instagram9.8241 Ratings00 Ratings
Pinterest9.11 Ratings00 Ratings
YouTube8.227 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
9.5
229 Ratings
19% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Campaign success analytics9.8198 Ratings00 Ratings
Real-time tracking9.9195 Ratings00 Ratings
Competitor analysis8.8161 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.3
244 Ratings
13% above category average
Wildfire Interactive (Discontinued)
-
Ratings
Role-based user permissions & privileges9.8228 Ratings00 Ratings
Mobile access8.9215 Ratings00 Ratings
Best Alternatives
AgorapulseWildfire Interactive (Discontinued)
Small Businesses
Publer
Publer
Score 9.7 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.5 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgorapulseWildfire Interactive (Discontinued)
Likelihood to Recommend
9.8
(342 ratings)
2.0
(4 ratings)
Likelihood to Renew
9.1
(87 ratings)
7.9
(3 ratings)
Usability
8.6
(66 ratings)
9.0
(1 ratings)
Availability
9.1
(3 ratings)
10.0
(1 ratings)
Performance
8.2
(2 ratings)
10.0
(1 ratings)
Support Rating
8.7
(69 ratings)
9.5
(2 ratings)
Online Training
9.1
(2 ratings)
8.5
(2 ratings)
Implementation Rating
8.3
(6 ratings)
8.5
(2 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Product Scalability
4.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
AgorapulseWildfire Interactive (Discontinued)
Likelihood to Recommend
Agorapulse
Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
Read full review
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
Read full review
Pros
Agorapulse
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
Read full review
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
Read full review
Cons
Agorapulse
  • Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
  • Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
  • Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
  • While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
  • More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
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Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
Read full review
Likelihood to Renew
Agorapulse
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Read full review
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Usability
Agorapulse
Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
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Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Read full review
Reliability and Availability
Agorapulse
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
Read full review
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
Read full review
Performance
Agorapulse
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
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Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Support Rating
Agorapulse
The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
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Discontinued Products
Phone and email support were always available to us when we needed it.
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In-Person Training
Agorapulse
I did not train in person
Read full review
Discontinued Products
No answers on this topic
Online Training
Agorapulse
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
Read full review
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Implementation Rating
Agorapulse
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
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Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Alternatives Considered
Agorapulse
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Read full review
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Read full review
Scalability
Agorapulse
I'm not sure I understand what is meant by scalability.
Read full review
Discontinued Products
No answers on this topic
Return on Investment
Agorapulse
  • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
  • It has helped us be more responsive to prospects, so better lead generation
  • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
Read full review
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Read full review
ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.