Aha! Roadmaps is used to set strategy, prioritize features, and share visual plans. It includes Aha! Ideas Essentials for crowdsourcing feedback. For an integrated product development approach, Aha! Roadmaps and Aha! Develop can be used together. The software is available with a 30-day trial.
$59
per month per user
Asana
Score 8.5 out of 10
N/A
Asana is a web and mobile project management app. With tasks, projects, conversations, and dashboards, Asana lets an entire team know who's doing what by when, enabling workload balancing. Users can also add integrations for GANTT charts, time tracking and more.
$13.49
per month per user
GitLab
Score 8.7 out of 10
N/A
GitLab is an intelligent orchestration platform for DevSecOps, where software teams enable AI at every stage of the software lifecycle to ship faster. The platform enables teams to automate repetitive tasks across planning, building, securing, testing, deploying, and maintaining software.
$0
per month per user
Pricing
Aha! Roadmaps
Asana
GitLab
Editions & Modules
Premium
$59
per month per user
Enterprise
$99
per month workspace owner or contributor
Enterprise+
$149
per month workspace owner or contributor
Starter
$13.49
per month per user
Advanced
$30.49
per month per user
Enterprise
Contact Sales
Personal
Free
GitLab Free (self-managed)
$0
GitLab Free
$0
GitLab Premium
$29
per month per user
GitLab Premium (self-managed)
$29
per month per user
GitLab Ultimate
Contact Sales
GitLab Ultimate (self-managed)
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Offerings
Pricing Offerings
Aha! Roadmaps
Asana
GitLab
Free Trial
Yes
Yes
Yes
Free/Freemium Version
No
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Yes
Entry-level Setup Fee
Optional
Optional
Optional
Additional Details
Startup pack available for early stage companies.
A discount is offered for annual billing.
GitLab Credits enable flexible, consumption-based access to agentic AI capabilities in the GitLab platform, allowing you to scale AI adoption at your own pace while maintaining cost predictability. Powered by Duo Agent Platform, GitLab’s agentic AI capabilities help software teams to collaborate at AI speed, without compromising quality and enterprise security.
If usage exceeds monthly allocations and overage terms are accepted, automated on-demand billing activates without service interruption, so your developers never lose access to AI capabilities they need.
Real-time dashboards provide transparency into AI consumption patterns. Software teams can see usage across users, projects, and groups with granular attribution for cost allocation. Automated threshold alerts facilitate proactive planning. Advanced analytics deliver trending, forecasting, and FinOps integration.
productboard was used in the organization when I arrived, but after assessing productboard, I felt it was too lightweight for our ambitious product goals. It's also critical, especially in a startup, that we focus our limited capacity on the work that matters most. Aha! far and …
We selected Aha over the other options as our specific goal and need was to align as a Product Management team across all our lines of business. While other products did well, the customized abilities of Aha, price points, and Atlassian integration tools made it a clear choice.
Gitlab made our product life cycle efficient. It has a better user interface and user experience. GitLab doesn't clutter with many features upfront and provides a lot of free services, which is missing in any other product. For small teams, it's the best piece of software. I …
It is great for organizations that want to ensure that the work they focus on is the work that will have the most impact on value and drive them toward their strategic objectives. I consider it to be a real Product Management tool. If all you are looking for is a tool to hold your product backlog or collect customer feedback, then Aha! is probably going to be overkill for your needs
The usability of Asana is broad since it's available in a variety of platforms that are widely used nowadays. I think that it would be great for people who are constantly on the move and switching devices, since it has allowed me to work from my phone, too. I also think that Asana has proven itself to handle a large quantity of work
GitLab is good if you work a lot with code and do complex repository actions. It gives you a very good overview of what were the states of your branches and the files in them at different stages in time. It's also way easier and more efficient to write pipelines for CI\CD. It's easier to read and it's easier to write them. It takes fewer clicks to achieve the same things with GitLab than it does for competitor products.
Aha! is an all around product management suite. It is great for breaking product plans into initiatives, features, and user stories. This helps the organization understand the product plan and what is driving individual work items. Unlike Jira and project management tools, it helps you prioritize by major themes, features, and releases. Once you start to use it, you can't go back to a project management tool because the views for organizing and prioritizing features just isn't there.
Aha! also excels at idea management. You can create a portal for users to submit ideas and manage them through a workflow. Users can submit ideas through a variety of channels, including email, ZenDesk, and SalesForce. You can even attach account values to an idea submitted through SalesForce, though the UI in SalesForce is a little kludgy. This is a great feature for those that have the capacity to manage feedback this way, but be aware that it takes time to manage.
Aha! works pretty well with Jira so that project managers can have their backlog that is understandable to the business and engineering can break down those work items however they want.
Aha! also has a lot of useful integrations: Slack, ZenDesk, Zapier, etc. It also integrates with every major software project management tool on the market: Jira, Pivotal, Rally, Redmine, and TFS.
Through it, we were able to communicate and cooperate with the rest of the team to complete the work in the required manner and at the appropriate time.
I really feel the platform has matured quite faster than others, and it is always at the top of its game compared to the different vendors like GitHub, Azure pipelines, CircleCI, Travis, Jenkins. Since it provides, agents, CI/CD, repository hosting, Secrets management, user management, and Single Sign on; among other features
I think Aha! works really in general, it offers a very comprehensive and well-structured platform that supports strategic product management at scale. Although there is a learning curve for new users and a few areas to be improved. Overall, it is highly usable for experienced product teams who need a robust roadmap tool.
It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
I find it easy to use, I haven't had to do the integration work, so that's why it is a 9/10, cause I can't speak to how easy that part was or the initial set up, but day to day use is great!
I've never had experienced outages from GItlab itself, but regarding the code I have deployed to Gitlab, the history helps a lot to trace the cause of the issue or performing a rollback to go back to a working version
GItlab reponsiveness is amazing, has never left me IDLE. I've never had issues even with complex projects. I have not experienced any issues when integrating it with agents for example or SSO
We've always had excellent support whenever we need help from the company or need questions answered regarding the setup and installation of the product. Tickets are answered in a timely fashion and there's minimal back and forth to get issues resolved, which are rare.
I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
At this point, I do not have much experience with Gitlab support as I have never had to engage them. They have documentation that is helpful, not quite as extensive as other documentation, but helpful nonetheless. They also seem to be relatively responsive on social media platforms (twitter) and really thrived when GitHub was acquired by Microsoft
In terms of outright features, a lot of roadmapping tools have the same feature set. We chose Aha! based on look-and-feel, the easy learning curve, and the reviews it has. Between collaboration, milestone tracking, comment threads, and content importing and exporting, we had every feature in Aha! that we were looking for.
Asana is a top-tier project management software that helps us organize and track projects from start to finish. It allows us to apply tasks/to-dos to multiple projects without duplication, divide complex projects into smaller tasks, and track project progress. It also helps us organize work on Kanban boards or linear lists. It stands out from the crowd in a big way compared to the competition.
Gitlab seems more cutting-edge than GitHub; however, its AI tools are not yet as mature as those of CoPilot. It feels like the next-generation product, so as we selected a tool for our startup, we decided to invest in the disruptor in the space. While there are fewer out-of-the-box templates for Gitlab, we have never discovered a lack of feature parity.
It has helped us improve our product lifecycle communication. We have less wasted time spent figuring out where the project is and what it's waiting on. This has helped departments further down the project better use their time so they're already aligned with what's happening rather than waiting for a handoff.
Aha! has helped include our customers more in our product planning and especially in our bug fixes and new feature roadmaps.
Aha! has improved our strategy meetings or roundup discussions by storing everything in one place. They're shorter and more focused.