Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 8.7 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$129
per month
Nozzle
Score 10.0 out of 10
N/A
Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data. On every dashboard, users can segment ranking data in whatever way suits a particular strategy: analyze featured snippets, People Also Ask boxes, paid ads, listings containing reviews or images, and so on. Likewise, Nozzle lets the user assign keywords to keyword groups for maximum…N/A
Rio SEO
Score 9.9 out of 10
N/A
Rio SEO is recognized as a leading SaaS search engine optimization platform, and includes many SEO automation and reporting features, including weekly SEO site and page-level reporting updates and competitor page-level tracking alerts and analysis, keyword analysis and management, auto deployment of SEO content with optimization of SEO-critical elements (e.g. URLs, titles, etc.), and also mobile and local SEO capabilities. Covario, Inc owned and supported Rio SEO until its acquisition by Dentsu…N/A
Pricing
AhrefsNozzleRio SEO
Editions & Modules
Lite
$129.00
per month
Standard
$249.00
per month
Advanced
$449.00
per month
Enterprise
$1499.00
per month
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AhrefsNozzleRio SEO
Free Trial
NoYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing.-$49/mo for 10,000 pulls -$99/mo for 21,000 pulls -$249/mo for 60,000 pulls -$499/mo for 130,000 pulls -$999/mo for 275,000 pulls -$2,499/mo for 725,000 pulls -$4,999/mo for 1,500,000 pulls
More Pricing Information
Community Pulse
AhrefsNozzleRio SEO
Considered Multiple Products
Ahrefs
Chose Ahrefs
The User Interface and usability of the tool makes it very pleasant experience to use on a regular basis. Keyword research and topical clustering on the fly is really easy with SERP overviews and competitor keywords/traffic insights. SEMrush is a little less user friendly and …
Chose Ahrefs
Ahrefs is easier to use, their features deliver understandable and logical recommendations, and in my opinion and most importantly — they list parent topics, which is huge when designing/redesigning a website.
Chose Ahrefs
It's competitive with SEMRush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS …
Chose Ahrefs
We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink …
Chose Ahrefs
Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, …
Chose Ahrefs
In my experience, Ahrefs and SEMrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over SEMrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building …
Chose Ahrefs
In my organizaion we are also using Semrush, but prefer Ahrefs as Semrush sometimes doesn't show keywords where there are low search rates.
Chose Ahrefs
With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is …
Chose Ahrefs
Ahrefs provides more accurate and important data compared to other services. It has become a very trusted service among the SEO community and collected tremendous amount of data over the years of operation. Ahrefs is designed to meet the needs of a very demanding SEO expert, …
Chose Ahrefs
Ahrefs is one of the best platforms available in the market dealing in developing online SEO tools and free educational material for marketing professionals. It has all the best features related to SEO and gives all the performance and analytics based on digital presence.
Chose Ahrefs
Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user …
Chose Ahrefs
Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than …
Chose Ahrefs
Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated …
Chose Ahrefs
Ahrefs is one of the many tools that I use but on it's own it's great. Many back link analysis tools don't have that many results and many test have shown that Ahrefs has some of the largest datasets in the industry. So compared to other tools, its one of the best, if not the …
Chose Ahrefs
Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to SEMrush. I wouldn't say that it's worse than SEMrush as each is focused on …
Chose Ahrefs
I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This …
Chose Ahrefs
Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters.
Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs.
Chose Ahrefs
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

Right now we mainly …
Chose Ahrefs
Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for …
Chose Ahrefs
Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for …
Chose Ahrefs
Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products …
Nozzle
Chose Nozzle
Nozzle is fitting in very well between my other Trackers (SerpWoo, SerpStat & Ubersuggest). As it confirms data focus and keyword ranking positions that other tools miss in some way or other, I can focus on easy picks for SERP position growth hacks then move to other tools to …
Chose Nozzle
They are quite different in terms of functionality. The unlimited competitor analysis and brand tracking, data integration are a huge plus for me. Ahrefs and Semrush have established players in the market. Nozzle is able to provide additional insights. One of the biggest issues …
Chose Nozzle
I have not used very many other products as I'm a fairly new business owner and am a novice in SEO. But I have used morningscore and while Morningscore is more user friendly, it is very expensive if you want multiple competitors and multiple clients and so I highly recommend …
Chose Nozzle
I used BiQ before. And this honestly almost doesn't even compare. I was blown away by the insights you gain using Nozzle. The amount of metrics you get is just awesome. Also BiQ only allow one competitor per website tracked. Which just isn't how real life SEO works. Nozzle …
Chose Nozzle
They all provide rank tracking and data but what nozzle provides is truly amazing. Also, the price point is extremely affordable
Chose Nozzle
Easier to onboard, and easier to use. Even though there were a lot of functions, Authoritas was too complicated for me, and I could not see myself using it over the long term I felt that the Nozzle UI was better, the Nozzle team was honest, competent, and I decided to invest …
Rio SEO
Chose Rio SEO
RIO SEO is heads, shoulders, the entire body, ahead of Local Market Launch. We used Local Market Launch before RIO and it was one of the worst years of my life. The support was non-existent, their syndication was lackluster and they messed up our contracts enough times to …
Features
AhrefsNozzleRio SEO
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
8.2
Ratings
7% above category average
Nozzle
9.2
Ratings
18% above category average
Rio SEO
10.0
Ratings
26% above category average
Keyword analysis9.80 Ratings00 Ratings00 Ratings
Backlink management9.30 Ratings00 Ratings00 Ratings
SERP ranking tracking8.70 Ratings10.00 Ratings10.00 Ratings
Page grader7.10 Ratings10.00 Ratings00 Ratings
Competitive analysis9.20 Ratings10.00 Ratings00 Ratings
Site audit / diagnostics7.40 Ratings00 Ratings00 Ratings
Site recommendations7.30 Ratings00 Ratings00 Ratings
Task management7.00 Ratings6.90 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
6.6
Ratings
14% below category average
Nozzle
10.0
Ratings
28% above category average
Rio SEO
10.0
Ratings
28% above category average
Local SEO6.90 Ratings10.00 Ratings10.00 Ratings
Social SEO6.00 Ratings10.00 Ratings10.00 Ratings
Mobile SEO6.00 Ratings10.00 Ratings10.00 Ratings
Global SEO7.30 Ratings10.00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
7.5
Ratings
12% below category average
Nozzle
10.0
Ratings
17% above category average
Rio SEO
10.0
Ratings
17% above category average
Multi-domain support6.60 Ratings10.00 Ratings00 Ratings
Integration with web analytics tools8.40 Ratings10.00 Ratings10.00 Ratings
Best Alternatives
AhrefsNozzleRio SEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
AhrefsNozzleRio SEO
Likelihood to Recommend
9.2
(0 ratings)
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
9.1
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
8.8
(0 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
AhrefsNozzleRio SEO
Likelihood to Recommend
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
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Nozzle is the right tool for any digital agency professional interested in making data-driven decisions. If keyword tracking or SEO as a whole is a part of a project, then Nozzle is a great tool to have access to. In short, if the word SEO is somewhere in the project description, then Nozzle should be listed as a required tool.
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If you have a business with more than 20 locally serving locations you know how important local searches are. RIO SEO will help syndicate your information and their robust toolkit will help those types of businesses be successful online. Their all in one dashboard lets the user control every location without having to log in to multiple dashboards to make a change in Google, then Bing, then Yelp, etc.
Read full review
Pros
  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
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  • - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
  • - LOTS of data, and many ways to visualize them
  • - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick
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  • Their software is really amazing and does the job well and in a routine manner.
  • Their support staff is beyond amazing, hands down the best support I've gotten from any company in any industry.
  • The proactively find issues and bring them to our attention so we can work with our clients on getting results.
  • The renewal process is painless and they help us with reporting to build a case for renewal and retaining the client.
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Cons
  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
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  • It is hard to understand as a novice in SEO, more hover explanations would be helpful
  • I do not think they have automatic reports and notifications but this would be nice to have
  • Their sign in process is a bit odd, as you sign in and then get emailed a link
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  • The dashboard could be a bit more user-friendly. It takes some training to get used to.
  • Keys/legends in the sidebar and in exports to help explain what different sections are for the "laymen" that aren't in this industry 24/7.
  • Having a "suggested changes" like what Moz.com/local has in their backend for photos/additional categories. Something that can help the user be more proactive rather than "here's where you're at" a "here's what you can do to improve" would help.
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Likelihood to Renew
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
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No answers on this topic
Usability
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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No answers on this topic
No answers on this topic
Support Rating
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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No answers on this topic
Alternatives Considered
It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools.
Read full review
Nozzle is fitting in very well between my other Trackers (SERPWoo, Serpstat & Ubersuggest). As it confirms data focus and keyword ranking positions that other tools miss in some way or other, I can focus on easy picks for SERP position growth hacks then move to other tools to confirm.
Read full review
RIO SEO is heads, shoulders, the entire body, ahead of Local Market Launch. We used Local Market Launch before RIO and it was one of the worst years of my life. The support was non-existent, their syndication was lackluster and they messed up our contracts enough times to frustrate us and the clients. I cannot express in enough words my disdain for that service and how much of a refreshing change it was to work with a company like RIO that cared as much about our client success as we did.
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Return on Investment
  • Ahrefs has helped save hours of work because it functions as an all-in-one SEO tool. Before Ahrefs, I would have to switch toolsets multiple times, compile the reports, then organize data. Ahrefs as an all in one helped managed the chaos that having too many tools create.
  • Backlink data is crucial to predicting content success. Ahrefs has provided us with better backlink data, allowing our predictions to be more accurate.
  • Ahrefs has helped us cut away from having another rank tracker subscription. Their rank tracking tool is good enough to not warrant a dedicated rank tracker, helping us save on costs.
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  • Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
  • Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
  • It was able to track multiple key words for 3 companies quickly
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  • They have helped us retain several big clients over the years which in turn has helped bring in several other clients.
  • Their tools allow us, a small boutique agency, to operate like a big agency.
  • Our local listing clients have been much happier with our switch to RIO which has allowed us to focus on other areas for them instead of just the syndication.
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ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Nozzle Screenshots

Screenshot of Nozzle VisionScreenshot of Flexible ScheduleScreenshot of Competitive Share of Voice AnalysisScreenshot of People Also Ask Dashboard