Airtable vs. Buffer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.5 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$10
per month
Buffer
Score 8.2 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$15
per month
Pricing
AirtableBuffer
Editions & Modules
Plus
$10.00
per month (billed annually)
Pro
$20.00
per month (billed annually)
Enterprise
Contact Sales
Publish Pro
$15
per month
Analyze Pro
$35
per month
Analyze Premium
$50
per month
Publish Premium
$65
per month
Publish Business
$99
per month
Offerings
Pricing Offerings
AirtableBuffer
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsHere are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.
More Pricing Information
Community Pulse
AirtableBuffer
Considered Both Products
Airtable
Chose Airtable
Airtable allows us to schedule out our planned social media posts for months at a time at no cost to our company. This is a distinct advantage over social media-specific tools we have used in the past. Currently, we use Airtable to plan our posts and Buffer to push them through …
Chose Airtable
There's a load of free functionality available with Airtable, so it's less expensive. It's also way more intuitive and user-friendly compared to Insightly. As for Asana, I don't need that level of team collaboration at the moment, but I like that I can share whatever I create …
Buffer
Chose Buffer
Airtable is more of a planning tool and does not link to social media directly, so we more use it to brainstorm and maintain a calendar of ideas that are later translated into Buffer.

Later is a good product that offers many of the same and even additional features (such as a …
Chose Buffer
Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social.

It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting.
Top Pros
Top Cons
Features
AirtableBuffer
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
8.0
221 Ratings
7% above category average
Buffer
-
Ratings
Task Management8.3185 Ratings00 Ratings
Resource Management9.0181 Ratings00 Ratings
Gantt Charts7.881 Ratings00 Ratings
Scheduling9.2154 Ratings00 Ratings
Workflow Automation8.4131 Ratings00 Ratings
Team Collaboration9.3204 Ratings00 Ratings
Support for Agile Methodology8.6100 Ratings00 Ratings
Support for Waterfall Methodology8.174 Ratings00 Ratings
Document Management8.9158 Ratings00 Ratings
Email integration6.8106 Ratings00 Ratings
Mobile Access3.5180 Ratings00 Ratings
Timesheet Tracking8.188 Ratings00 Ratings
Change request and Case Management8.196 Ratings00 Ratings
Budget and Expense Management8.3117 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Airtable
-
Ratings
Buffer
7.6
64 Ratings
5% below category average
Content planning and scheduling00 Ratings9.364 Ratings
Content optimization00 Ratings6.457 Ratings
Workflow management00 Ratings7.053 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Airtable
-
Ratings
Buffer
7.8
59 Ratings
1% below category average
Campaign success analytics00 Ratings7.859 Ratings
Account management
Comparison of Account management features of Product A and Product B
Airtable
-
Ratings
Buffer
8.4
61 Ratings
3% above category average
Role-based user permissions & privileges00 Ratings7.749 Ratings
Mobile access00 Ratings9.259 Ratings
Best Alternatives
AirtableBuffer
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Score 9.7 out of 10
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SAP Ruum
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Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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Quickbase
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Score 9.2 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
AirtableBuffer
Likelihood to Recommend
9.0
(225 ratings)
8.2
(84 ratings)
Likelihood to Renew
8.0
(3 ratings)
8.0
(14 ratings)
Usability
9.0
(22 ratings)
8.1
(23 ratings)
Availability
9.0
(1 ratings)
8.2
(2 ratings)
Performance
9.0
(1 ratings)
8.0
(2 ratings)
Support Rating
8.2
(29 ratings)
6.3
(23 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(2 ratings)
8.0
(2 ratings)
Configurability
9.0
(1 ratings)
10.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
8.6
(2 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirtableBuffer
Likelihood to Recommend
Airtable
Airtable is very well suited for a niche environment that finds other project tracking or collaborative tools to be limiting. The ability to build out a single pool of information to best suit each team member's visual or functional needs is amazing. While the setup time can be lengthy, depending on your particular needs, it is really worth it when it's finally ready.
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Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
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Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Cons
Airtable
  • While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.
  • In addition, they do not talk much about the time tracking tool and how we can calculate our hours, I still do it with just estimation and by the calendar.
Read full review
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
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Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Usability
Airtable
Airtable has fantastic usability. I personally am fair when it comes to most technologies off the bat. I can understand a lot after being taught but most take me a little when I am teaching myself. Airtable was EXTREMELY easy to use off the bat. It was easy to understand or quickly figure out answers to my questions if i ever felt confused. Someone who has little technological experience could figure out Airtable quite easily.
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Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Support Rating
Airtable
I haven't contacted customer support yet, so I wouldn't be able to give a fair response. We also use the free version of the app. They do have document files, which we have looked at to answer key questions. Because it looks like there are a lot of people that use airtable, we've been able to find a lot of resources online.
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Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
Read full review
Buffer
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
Read full review
Buffer
No answers on this topic
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Alternatives Considered
Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
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Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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Return on Investment
Airtable
  • The performance of the platform has been key to generate revenue and compensate for the investment we made at the beginning.
  • Since the results were good, we proceeded to continue using the software, and in this way we obtained a large amount of profits, increasing our ROI to 5.
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Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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ScreenShots

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics