Akamai mPulse vs. Moz Pro

In general, if you manage a website, you must have a real user monitoring tool. mPulse is one of the leaders in the market, so if you use this product, you can count on the reliability of the product itself. Personally, I think that if you need to collect technical KPIs, mPulse is a good choice. If on top of technical metrics, you want to collect also business KPIs, potentially there are other products doing this better.

Incentivized

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).

Incentivized

• Real time data: you can know in real time how your website is performing.
• "What if" functionality to choose, from a business point of view, the right web pages to improve
• Understanding what are the slow pages and seeing the impact on the global performance from a technical and a business point of view.
• Waterfall functionality - possibility to go in details to a specific session.

Incentivized

• It finds relevant keywords and lets you know your chance of ranking with them.
• It helps you find content that needs work to rank better.
• It helps you improve any technical issues with your web pages.
• It helps you audit your current site for any technical issues.
• It helps you keep track of your most important keywords.

Incentivized

• The creation of a specific dashboard is not easy. You can leverage the available dashboards but if you need something else is not so easy to achieve.
• Old UI - the look and feel of the product should be improved. It seems very old.

Incentivized

• Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
• I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
• There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.

Incentivized

We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).

it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)

Every time I've ever needed it, it's been there.

As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.

Incentivized

Generally speaking, both products allow you to not be blind on your website. Easily, you can see how your website is performing. At the moment, Blue Triangle is better than Akamai for the business part (there are more business metrics collected and many more available dashboards for consuming this kind of data). Moreover, the look and feel and the usability of the Blue Triangle portal is better than Akamai one.

Incentivized

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.

Incentivized

• Choose the right pages to optimize.

Incentivized

• Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
• The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Incentivized