Allego Revenue Enablement Platform vs. Terminus ABM Platform

As we roll out new products or services, the learning and coaching platforms are key. They allow us to teach the team the content and then coach them as they video record their delivery of the content to a "client." This allows us to see how much they've absorbed and helps us to redirect them when needed.

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Allows us to quickly and easily capture and share information with sales teams who are on the go
• Provides an archive of content where users can go back and review and can be used for ongoing training
• The customer success team is very helpful in supporting our initiatives and giving us best practices

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• We have yet to discover something about the system we don't like.
• If hard-pressed to find a flaw, it would be that whomever authors content, the content is tied to that individual; however, Allego has the capability to "reassign" content to a different author when needed.

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

We love Allego and the various wasy we can use it. It has been a game changer for our team in helping them stand out from the competition.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Whenever we run into questions or issues, no matter how small or large, the team is quick to respond and assist us through any challenges we have

I was not personally involved in the purchase of Allego, but came to the organization shortly after. I would say that Allego stacks up to both Gong and Litmos pretty well with a few differences. Gong is a little more robust when it comes to the functionality of call intelligence and coaching and has a little more to offer when it comes to syncing up to Salesforce. But doesn't have the content storage or LMS capability. Litmos has the badging capability that Allego does not, but it didn't have the CI and content storage like Allego does

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• We use it as a CRM for our customer interactions. This tool allows us to manage our customers efficiently.
• We call through the software, and calls are automatically captured along with the call records and captured as tasks completed.
• We use call coaching from the recorded calls to enable our team to improve further.
• Data upload of the past customer records are very cumbersome.
• UI is not in the same level as the market leaders like Salesforce etc,

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting