Allego Sales Enablement Platform vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Allego Sales Enablement Platform
Score 7.7 out of 10
N/A
Allego, headquartered in Waltham, provides sales enablement with a rep-centric platform designed to ensure that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics, Allego aims to empower reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement.N/A
Terminus ABM Platform
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
Allego Sales Enablement PlatformTerminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Allego Sales Enablement PlatformTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Allego Sales Enablement PlatformTerminus ABM Platform
Top Pros
Top Cons
Best Alternatives
Allego Sales Enablement PlatformTerminus ABM Platform
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Leadfeeder
Leadfeeder
Score 7.4 out of 10
Medium-sized Companies
Paperflite
Paperflite
Score 9.6 out of 10
LeanData
LeanData
Score 9.8 out of 10
Enterprises
Paperflite
Paperflite
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Allego Sales Enablement PlatformTerminus ABM Platform
Likelihood to Recommend
8.3
(22 ratings)
8.1
(30 ratings)
Likelihood to Renew
8.8
(4 ratings)
9.0
(3 ratings)
Support Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Allego Sales Enablement PlatformTerminus ABM Platform
Likelihood to Recommend
Allego
As we roll out new products or services, the learning and coaching platforms are key. They allow us to teach the team the content and then coach them as they video record their delivery of the content to a "client." This allows us to see how much they've absorbed and helps us to redirect them when needed.
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Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros
Allego
  • Allows us to quickly and easily capture and share information with sales teams who are on the go
  • Provides an archive of content where users can go back and review and can be used for ongoing training
  • The customer success team is very helpful in supporting our initiatives and giving us best practices
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Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
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Cons
Allego
  • We have yet to discover something about the system we don't like.
  • If hard-pressed to find a flaw, it would be that whomever authors content, the content is tied to that individual; however, Allego has the capability to "reassign" content to a different author when needed.
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Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
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Likelihood to Renew
Allego
We love Allego and the various wasy we can use it. It has been a game changer for our team in helping them stand out from the competition.
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Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Support Rating
Allego
Whenever we run into questions or issues, no matter how small or large, the team is quick to respond and assist us through any challenges we have
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Terminus
No answers on this topic
Alternatives Considered
Allego
I was not personally involved in the purchase of Allego, but came to the organization shortly after. I would say that Allego stacks up to both Gong and Litmos pretty well with a few differences. Gong is a little more robust when it comes to the functionality of call intelligence and coaching and has a little more to offer when it comes to syncing up to Salesforce. But doesn't have the content storage or LMS capability. Litmos has the badging capability that Allego does not, but it didn't have the CI and content storage like Allego does
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Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
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Return on Investment
Allego
  • We use it as a CRM for our customer interactions. This tool allows us to manage our customers efficiently.
  • We call through the software, and calls are automatically captured along with the call records and captured as tasks completed.
  • We use call coaching from the recorded calls to enable our team to improve further.
  • Data upload of the past customer records are very cumbersome.
  • UI is not in the same level as the market leaders like Salesforce etc,
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Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
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ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.