AlphaSense vs. Salesforce Marketing Cloud Social Studio (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AlphaSense
Score 9.6 out of 10
N/A
AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news, trade journals, and equity research. The platform boasts users among 4,000 enterprise customers. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, and…N/A
Salesforce Marketing Cloud Social Studio (discontinued)
Score 8.5 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.
$1,000
Per Org Per Month
Pricing
AlphaSenseSalesforce Marketing Cloud Social Studio (discontinued)
Editions & Modules
No answers on this topic
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Offerings
Pricing Offerings
AlphaSenseSalesforce Marketing Cloud Social Studio (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AlphaSenseSalesforce Marketing Cloud Social Studio (discontinued)
Features
AlphaSenseSalesforce Marketing Cloud Social Studio (discontinued)
Financial Research
Comparison of Financial Research features of Product A and Product B
AlphaSense
7.7
187 Ratings
4% above category average
Salesforce Marketing Cloud Social Studio (discontinued)
-
Ratings
Private Company Data5.4153 Ratings00 Ratings
Industry-Specific Information8.7179 Ratings00 Ratings
Independent Research Access8.9172 Ratings00 Ratings
M&A Analysis8.0142 Ratings00 Ratings
Supply Chain Data7.797 Ratings00 Ratings
ESG Data6.696 Ratings00 Ratings
Credit Ratings Reports6.484 Ratings00 Ratings
Macroeconomic News8.7132 Ratings00 Ratings
Search Tools9.0174 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
AlphaSense
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.8
11 Ratings
14% above category average
Boolean keyword searches00 Ratings8.010 Ratings
Filtering out noise/spam00 Ratings8.010 Ratings
Sentiment analysis00 Ratings9.09 Ratings
Broad channel coverage00 Ratings10.011 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
AlphaSense
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.0
11 Ratings
1% below category average
Content planning and scheduling00 Ratings8.011 Ratings
Audience targeting00 Ratings8.010 Ratings
Content optimization00 Ratings8.09 Ratings
Workflow management00 Ratings8.011 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
AlphaSense
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
9.0
10 Ratings
11% above category average
Automated routing and prioritization00 Ratings9.99 Ratings
Customer interaction histories00 Ratings7.010 Ratings
Bulk actions00 Ratings10.010 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
AlphaSense
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.5
10 Ratings
10% above category average
Lead generation00 Ratings9.09 Ratings
Content marketing00 Ratings9.010 Ratings
Paid media management00 Ratings8.08 Ratings
Campaigns and promotions00 Ratings8.09 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
AlphaSense
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.3
11 Ratings
1% below category average
Twitter00 Ratings8.011 Ratings
Facebook00 Ratings8.011 Ratings
LinkedIn00 Ratings10.08 Ratings
Google+00 Ratings6.86 Ratings
Instagram00 Ratings9.08 Ratings
Pinterest00 Ratings6.54 Ratings
YouTube00 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
AlphaSense
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.3
10 Ratings
7% above category average
Campaign success analytics00 Ratings8.010 Ratings
Real-time tracking00 Ratings9.010 Ratings
Competitor analysis00 Ratings8.08 Ratings
Account management
Comparison of Account management features of Product A and Product B
AlphaSense
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.5
10 Ratings
7% above category average
Role-based user permissions & privileges00 Ratings8.09 Ratings
Mobile access00 Ratings9.010 Ratings
Best Alternatives
AlphaSenseSalesforce Marketing Cloud Social Studio (discontinued)
Small Businesses

No answers on this topic

CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
S&P Capital IQ
S&P Capital IQ
Score 7.6 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
S&P Capital IQ
S&P Capital IQ
Score 7.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlphaSenseSalesforce Marketing Cloud Social Studio (discontinued)
Likelihood to Recommend
9.7
(251 ratings)
10.0
(52 ratings)
Likelihood to Renew
8.7
(20 ratings)
8.8
(38 ratings)
Usability
8.8
(249 ratings)
8.0
(10 ratings)
Availability
9.0
(22 ratings)
9.6
(5 ratings)
Performance
7.6
(22 ratings)
8.4
(5 ratings)
Support Rating
8.7
(16 ratings)
9.0
(8 ratings)
In-Person Training
9.1
(1 ratings)
10.0
(1 ratings)
Online Training
6.5
(8 ratings)
7.6
(6 ratings)
Implementation Rating
9.1
(5 ratings)
9.8
(6 ratings)
Configurability
5.9
(5 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.1
(4 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
7.1
(22 ratings)
-
(0 ratings)
Professional Services
8.2
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(5 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(5 ratings)
-
(0 ratings)
User Testimonials
AlphaSenseSalesforce Marketing Cloud Social Studio (discontinued)
Likelihood to Recommend
AlphaSense
AlphaSense is very well suited to investing teams that need a research management system that has a robust database behind and rich content management features for note-taking. AlphaSense may not be well-suited to individual investors who want data access but don't need to be sharing notes to a wider team. The sharing features are what make AlphaSense most useful.
Read full review
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Pros
AlphaSense
  • Summarizing information across multiple company documents via their new Generative Grid tool.
  • Aggregating the latest insights from diverse sources - broker research, expert insights, company documents, and news.
  • Providing a repeatable way to query information.
  • Smart keywords to help you search, e.g., car = auto = automotive.
Read full review
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Cons
AlphaSense
  • I believe the AI agent could be improved to answer more detailed questions and provide better data.
  • Access to real time financial data in a similar vein to Koyfin.
  • The ability to easily search across all company decks to be able to quickly gather all relevant slides for a specific topic, similar to what Quartr offers.
Read full review
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
Read full review
Likelihood to Renew
AlphaSense
AlphaSense is a very useful tool and is reasonably priced for our organization. While I may not be a hyper-active user, it's a great resource when I need to quickly do a competitive landscape survey, review publicly available documents (transcripts, etc.), or review Wall Street research
Read full review
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Read full review
Usability
AlphaSense
AlphaSense has a very intuitive user interface, and I can tell they have been focused on expanding their product breadth and continuing to innovate on current products. Some basic features are missing or I can't find (I can't just sort expert calls by only the ones that are applicable to that ticker, most relevant is the one that works best, but I want just the ticker)
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Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Reliability and Availability
AlphaSense
The availability of Alphasense is great. I have used the software for multiple years and cannot remember ever having an outage issue. This is surprising actually, as I use other software applications that do not have regular outages, but still have outages periodically. Alphasense, on the other hand, never seems to have any outages. Good sign if I can't remember the software not working :).
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Discontinued Products
The platform is rarely down
Read full review
Performance
AlphaSense
Loading or performing searches on AlphaSense platform is reasonably fast for most of the time. However, it is sometimes unacceptably long for me to load PDF files (earnings presentation, supplementary financial report) on AlphaSense. Certain features might also take very long time, such as loading for "similar tables" across EDGAR filings, or downloading tables from EDGAR filings
Read full review
Discontinued Products
No issues with performance.
Read full review
Support Rating
AlphaSense
Customer support is very prompt. I get personalized support for search recommendations and content that I could not find in my own search. Support checks in with me on a bi-monthly basis to keep me informed of the many different feature additions, I cannot find a more kind, understanding, and supportive team.
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Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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In-Person Training
AlphaSense
The person was prepared, attentive, understood the nature of my questions, was willing to work through any difficulties or misunderstandings, was patient, and super pleasant to work with. Great customer service.
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Discontinued Products
No answers on this topic
Online Training
AlphaSense
Our online training was led by a AlphaSense representative. The training is always good. The bigger issue is our time availability to remember the training and utilize it. The trainers will show us examples and then ask us for real industries or companies of interest to use so that the training is most relevant.
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Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation Rating
AlphaSense
use friendly UI made the transition seamless
Read full review
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered
AlphaSense
Special features of AlphaSense that made us decide on this CI platform: - US-based market and competitive intelligence platform with various premium content (broker information, expert calls, earning transcripts, original company documents etc.) - AlphaSense is a trusted CI platform by world’s leading corporations and financial institutions - AlphaSense’s proprietary AI stack has been meticulously engineered over a decade so that their AI accelerates speed-to-insight so clients can act with confidence when making critical decisions - Private and public companies, therapeutic areas and products can be monitored - Datalog is available up to 15 years, and advanced search is supported for them - Curated newsfeed is available from more than 3,500 top news publications, client requests and hand-picked vendors for premium subscription - Very advanced company profiles are available by default with newsfeed, original company documents, expert calls and reports - Newsfeed and alerts can be also set by admins and individual users
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Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Contract Terms and Pricing Model
AlphaSense
It has been very simple. Contract terms are standard for an online portal. Of course, I would like unit pricing to be lower so I could get more users on the license or to rotate seats to get more value out of each license. Billing frequency has been standard as well. This could be more significant for a larger customer.
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Discontinued Products
No answers on this topic
Scalability
AlphaSense
The sharing features provides by AlphaSense mean that it can be readily scaled for teams within an organization and, subject to compliance requirements, with client organizations. The ability to share annotations of transcripts and investor releases is valuable, and facilitates collaboration between analysts.
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Discontinued Products
No answers on this topic
Professional Services
AlphaSense
Very professional and knowledgeable team. Easy to work with and communicates in a way that's helpful for users who aren't experts on the platform
Read full review
Discontinued Products
No answers on this topic
Return on Investment
AlphaSense
  • AlphaSense has allowed us to generate deeper competitive insights. For example, we conducted an in depth analysis of the aerial data analytics (drone) industry, and AlphSense helped us narrow in on the market leaders and their various strengths / weaknesses.
  • AlphaSense has improved our team's overall efficiency. With Stream in particular, we are able to pinpoint insights in a matter of minutes through the transcript feature as opposed to having to conduct a series of calls ourselves. This is a significant time saver.
  • AlphaSense has allowed us to make more informed decisions on our public holdings by providing us with unfettered access to equity research analyst reports.
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Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Read full review
ScreenShots

AlphaSense Screenshots

Screenshot of AlphaSense's AI search, available across 2,000+ premium business data sources including SEC filings, earnings calls, broker research, business journals, and news. It can be used to stay ahead of market-moving trends and instantly surface critical information buried within millions of documents.Screenshot of a single view of the industries, companies and themes within a fully-customizable dashboard, that can be tailored to fit any research process.Screenshot of a purpose-built generative AI that offers insights from a premium content universe.