Amazon Pinpoint vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Pinpoint
Score 4.8 out of 10
N/A
Amazon Pinpoint (formerly Amazon Mobile Analytics) allows users to measure app usage and app revenue. It tracks key metrics like new vs. returning users, app revenue, user retention, and in-app behavior/events. The goal is to enable users to make data-driven decisions to increase engagement and monetization for their app(s). Users can view key charts in the console and automatically export app event data to Amazon S3 and Amazon Redshift to run custom analysis. Amazon Pinpoint is free up to…N/A
Mailchimp
Score 8.0 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Amazon PinpointMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon PinpointMailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon PinpointMailchimp
Top Pros
Top Cons
Features
Amazon PinpointMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Amazon Pinpoint
-
Ratings
Mailchimp
8.0
432 Ratings
4% above category average
WYSIWYG email editor00 Ratings8.2401 Ratings
Dynamic content00 Ratings7.8385 Ratings
Ability to test dynamic content00 Ratings8.0372 Ratings
Landing pages00 Ratings7.5299 Ratings
A/B testing00 Ratings8.1331 Ratings
Mobile optimization00 Ratings8.0397 Ratings
Email deliverability reporting00 Ratings8.5634 Ratings
List management00 Ratings7.9423 Ratings
Triggered drip sequences00 Ratings7.9297 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Amazon Pinpoint
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Amazon Pinpoint
-
Ratings
Mailchimp
7.5
11 Ratings
0% below category average
Calendaring00 Ratings7.710 Ratings
Event/webinar marketing00 Ratings7.29 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Amazon Pinpoint
-
Ratings
Mailchimp
8.9
9 Ratings
16% above category average
Social sharing and campaigns00 Ratings8.99 Ratings
Social profile integration00 Ratings9.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Amazon Pinpoint
-
Ratings
Mailchimp
7.6
417 Ratings
1% above category average
Dashboards00 Ratings7.776 Ratings
Standard reports00 Ratings8.0417 Ratings
Custom reports00 Ratings7.240 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Amazon Pinpoint
-
Ratings
Mailchimp
8.3
10 Ratings
9% above category average
API00 Ratings8.310 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.86 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.35 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings8.17 Ratings
Best Alternatives
Amazon PinpointMailchimp
Small Businesses
Smartlook
Smartlook
Score 8.7 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
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User Ratings
Amazon PinpointMailchimp
Likelihood to Recommend
10.0
(1 ratings)
8.0
(455 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(49 ratings)
Usability
-
(0 ratings)
8.3
(345 ratings)
Availability
-
(0 ratings)
10.0
(8 ratings)
Performance
-
(0 ratings)
10.0
(10 ratings)
Support Rating
-
(0 ratings)
10.0
(16 ratings)
Implementation Rating
-
(0 ratings)
8.8
(40 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Amazon PinpointMailchimp
Likelihood to Recommend
Amazon AWS
If you are utilizing mobile push, email, or SMS for marketing reasons, Amazon Pinpoint is amazing. If you are utilizing Amazon Elastic Compute Cloud as your backend system, then the support all can come from one place, which makes troubleshooting easier. We use Amazon Pinpoint in order to send billions of emails. Most notable is the use for password reset.
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Mailchimp
Mailchimp is a good choice for small businesses who need a simple e-newsletter solution. Most small businesses cannot afford fancy solutions or mail servers, and they need affordable options to maintain subscriber lists and create and send out email newsletters. Creating a basic subscriber form or opt-in link is fairly easy to do, and our web developers do not have issues adding them to a website.
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Pros
Amazon AWS
  • Text messaging
  • Lambda integration
  • Marketing
Read full review
Mailchimp
  • Easy form building gets you up and running quickly.
  • Segmentation of contacts allows for grouping of contacts for email blasts.
  • Drag 'n drop email builders can create industry standard emails that look great.
  • Embed codes for websites which can be easily copy and pasted onto websites for instant usage.
Read full review
Cons
Amazon AWS
  • Re-subscription
  • Clearer daily reporting
  • Better opt out
Read full review
Mailchimp
  • The customer service could be better, unless you pay a premium fee you are only able to get help through email - no phone calls.
  • Even though we did pay a premium to be able to request help through phone calls, it was still a bit hard to get an appointment set to do so.
  • Since Mailchimp is a huge email marketing application with millions of users, you have to go into it knowing that features/services won't be changed upon request and if an issue was coming from a small account it wouldn't be of enough relevance for them to necessarily take action on it.
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Likelihood to Renew
Amazon AWS
No answers on this topic
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Amazon AWS
No answers on this topic
Mailchimp
Mailchimp has a clean interface and the concepts within the application are really clear. That's why the ramp-up is so easy - they do a great job of avoiding jargon and unnecessary steps in the sending of emails. Designing an email with Mailchimp is as WYSIWYG as you can get, which is a good thing.
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Reliability and Availability
Amazon AWS
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Amazon AWS
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Amazon AWS
No answers on this topic
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Amazon AWS
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Amazon AWS
Amazon Pinpoint is way easier to use than Adobe Campaign and cheaper than Salesforce. Great solution with easy AWS integration for a non-beatable price. When you think about the integration that you need to use with a third-party application and all the backend software installs, you can see why being able to use the AWS API to make calls to Amazon Pinpoint directly would be a way more feasible solution if you're using Amazon Elastic Compute Cloud already.
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Mailchimp
I did take a look at ConvertKit when it came out. But it didn't offer a free migration tool for the free plan. Therefore I didn't get a chance to try it out. Again, their interface to set up drip email sequences (at the time) was something I didn't understand. It may have changed by now, but I am not sure. Mailchimp is intuitive and easy to understand & use.
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Scalability
Amazon AWS
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Amazon AWS
  • Faster deliverability
  • Lack of integration with third-party software
  • Well-documented and great support
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Mailchimp
  • It imports coded templates and sends follow-up emails based on clicks, opens, etc.
  • It's an effective email marketing tool with a friendly interface that educates and assists customers.
  • It has social media management, landing page creation, inbound marketing, and CRM integrations.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Offers recommendations on new ways to engage with an audience based on proven automation strategies specific to the business with pre-built journeys.Screenshot of Its Creative Assistant gets to know the user's brand and then creates designs for it, helping to drive attention and traffic.Screenshot of Mailchimp helps win customers by recommending ways to get more opens, clicks, and sales.