Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon QuickSight
Score 8.3 out of 10
N/A
N/A
$3
per month per user
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Amazon QuickSightLookerLooker Studio
Editions & Modules
Reader
$3
per month per user
Author
$24
per month per user
Reader Pro
$24
per month per user
Author Pro
$50
per month per user
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Amazon QuickSightLookerLooker Studio
Free Trial
YesYesNo
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeRequiredNo setup fee
Additional DetailsProspective buyers can also purchase a set number of sessions or questions in lieu of a monthly subscription.Must contact sales team for pricing.
More Pricing Information
Community Pulse
Amazon QuickSightLookerLooker Studio
Considered Multiple Products
Amazon QuickSight
Chose Amazon QuickSight
As per our requirement, the Amazon Eco System leads us to use the Amazon Quick Sight platform. It works well with Redshift datasources.
Chose Amazon QuickSight
Due to the fact that our platform infrastructure is mainly based on AWS, it was seamless and effortless for integration. Our second consideration is the operating cost in which QuickSight is reasonably low compared to other tools we had evaluated. From a development …
Chose Amazon QuickSight
QuickSight is best suited to augment your other BI solutions, not as a primary tool. It still very immature when you compare it to products like Tableau, Qlik, Microsoft Power BI and others. However, it is very easy to get connected to data sources and a good way to …
Chose Amazon QuickSight
All of the other reporting platforms my organization has used previously were within our CRM and not a standalone program. In that we were very limited in being able to slice and dice the data the way that we wanted to.
Chose Amazon QuickSight
In our case, we are storing our large amount of data in the cloud so using QuickSight adds up to the performance of the reporting. We are using it as a secondary reporting tool so that a business user can generate their own report. We are using Tableau as our primary reporting …
Looker
Chose Looker
Looker seems friendlier and more accessible.
Chose Looker
Looker was the most customizable option for our business and cost wise made the most sense. They do have a free tier option that some of the other weren't offering to us at the time. Looker has a great- mobile app solution while tableau is a desktop-based platform. Tableau also …
Chose Looker
The biggest advantage that Looker Studio has is that it's really easy to use and to distribute to other use. You can have a really complex report set up in a couple of minutes with an extract data source that enables Looker to update really fast.
Chose Looker
Looker is less complex to use and links directly to google suite which we use across the business and personally think is a better user experience than microsoft.
Chose Looker
We have not used any other products; we've only ever needed to use Looker Studio and didn't need to demo anything else because it provided everything we needed.
Chose Looker
Looker stacks up well against other data providers for usability and friendly interfaces, plus the ability to customise. We actually integrate Looker with other analytics tools in the same sphere (power bi, dreamdata and others) so that we can have one comprehensive dashboard …
Chose Looker
In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, …
Chose Looker
Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.
Chose Looker
Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in …
Chose Looker
Looker is a lot less overwhelming and lets you take the data that you have in Google analytics to make it understandable, focused and specific to the audience that is viewing the content. I haven’t used any other tools, but feel because of the ease of accessibility and cost, …
Chose Looker
I prefer agency analytics as it has a lot more agnostic integration options and is much speedier but does come at a cost. I would recommend this over Looker studio for sure. It has great templates to use too and allows for more customisation and racing benchmarks which is a …
Chose Looker
We'll still use Semrush's reporting for some clients - depending on the metrics which are important for them and whether they have an interest in live reporting or simply monthly PDF reports.
Chose Looker
If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of …
Chose Looker
Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were …
Chose Looker
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, …
Chose Looker
It takes forever sometimes to have data ready in tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
Chose Looker
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be …
Chose Looker
I chose Looker because can incorporate multiple sources, mostly which are Google owned. The data can sync automatically, and the graphs are visually appealing.
Chose Looker
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
Chose Looker
Technically, Power BI is much more complete and powerful, but it's like an ocean liner. I didn't need all that equipment. In my case, I needed to move more quickly, like on a speedboat, to build a page with several data sources in a single source of truth that could be easily …
Chose Looker
Looker is a free tool to use on the basic level, which can't really compare apples to apples since all of the other services are paid services. Looker already has a leg up because of that. The other platforms definitely have more features and capabilities off the bat because it …
Looker Studio
Chose Looker Studio
Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. …
Chose Looker Studio
We have evaluated Power BI, Looker Studio, and Tableau for a short period. Looker Studio is easy to deploy and helpful for creating quick reports. However, for better performance, scale, and deeper analysis, we found Power BI.
Chose Looker Studio
A huge amount of backend data that you don't have access to via social media performance tracking platforms themselves. Opens the door to a better understanding of onward journeys from digital channels, and deeper knowledge of user behaviour and audience experience.
Chose Looker Studio
Looker Studio is easy to use and provides sufficient capabilities for setting up basic reporting. It's especially good for a marketing environment. We also use other tools for complex reporting, but when it comes to value for money, Looker Studio is one of the best BI tools on …
Chose Looker Studio
Very good imo, and really cost-effective. With Salesforce, there is too much stubbornness when importing data from Microsoft suite applications, and Power BI is really expensive for a mid-sized organisation. Hence, I feel Looker Studio is actually worth the investment for …
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Features
Amazon QuickSightLookerLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Amazon QuickSight
10.0
Ratings
20% above category average
Looker
7.5
Ratings
9% below category average
Looker Studio
7.1
Ratings
13% below category average
Pixel Perfect reports10.00 Ratings6.60 Ratings6.60 Ratings
Customizable dashboards10.00 Ratings8.30 Ratings7.40 Ratings
Report Formatting Templates10.00 Ratings7.50 Ratings7.20 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Amazon QuickSight
10.0
Ratings
22% above category average
Looker
6.9
Ratings
15% below category average
Looker Studio
7.7
Ratings
1% below category average
Drill-down analysis10.00 Ratings6.50 Ratings7.00 Ratings
Formatting capabilities10.00 Ratings6.70 Ratings7.10 Ratings
Integration with R or other statistical packages10.00 Ratings5.80 Ratings7.00 Ratings
Report sharing and collaboration10.00 Ratings8.80 Ratings9.70 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Amazon QuickSight
8.4
Ratings
3% above category average
Looker
8.0
Ratings
2% below category average
Looker Studio
8.1
Ratings
1% below category average
Publish to Web8.00 Ratings7.70 Ratings8.40 Ratings
Publish to PDF10.00 Ratings7.90 Ratings8.70 Ratings
Report Versioning10.00 Ratings7.90 Ratings8.10 Ratings
Report Delivery Scheduling7.00 Ratings8.40 Ratings7.90 Ratings
Delivery to Remote Servers7.00 Ratings00 Ratings7.60 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Amazon QuickSight
10.0
Ratings
22% above category average
Looker
6.6
Ratings
19% below category average
Looker Studio
6.6
Ratings
15% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)10.00 Ratings7.70 Ratings7.20 Ratings
Location Analytics / Geographic Visualization10.00 Ratings7.50 Ratings7.70 Ratings
Predictive Analytics10.00 Ratings4.60 Ratings5.20 Ratings
Pattern Recognition and Data Mining10.00 Ratings00 Ratings6.20 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Amazon QuickSight
10.0
Ratings
16% above category average
Looker
7.4
Ratings
14% below category average
Looker Studio
-
Ratings
Multi-User Support (named login)10.00 Ratings7.60 Ratings00 Ratings
Role-Based Security Model10.00 Ratings7.30 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)10.00 Ratings7.30 Ratings00 Ratings
Report-Level Access Control10.00 Ratings7.40 Ratings00 Ratings
Single Sign-On (SSO)10.00 Ratings00 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Amazon QuickSight
3.9
Ratings
66% below category average
Looker
5.3
Ratings
37% below category average
Looker Studio
-
Ratings
Responsive Design for Web Access4.00 Ratings5.20 Ratings00 Ratings
Mobile Application3.50 Ratings5.00 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile3.80 Ratings5.90 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Amazon QuickSight
6.0
Ratings
25% below category average
Looker
-
Ratings
Looker Studio
-
Ratings
REST API6.10 Ratings00 Ratings00 Ratings
Javascript API6.60 Ratings00 Ratings00 Ratings
iFrames7.00 Ratings00 Ratings00 Ratings
Java API6.10 Ratings00 Ratings00 Ratings
Themeable User Interface (UI)7.00 Ratings00 Ratings00 Ratings
Customizable Platform (Open Source)3.00 Ratings00 Ratings00 Ratings
Best Alternatives
Amazon QuickSightLookerLooker Studio
Small Businesses
Yellowfin
Yellowfin
Score 8.6 out of 10
Yellowfin
Yellowfin
Score 8.6 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
IBM Analytics Engine
IBM Analytics Engine
Score 7.1 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Amazon QuickSightLookerLooker Studio
Likelihood to Recommend
10.0
(0 ratings)
8.3
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
8.8
(0 ratings)
8.4
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
6.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
8.8
(0 ratings)
6.7
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Amazon QuickSightLookerLooker Studio
Likelihood to Recommend
I'm likely to recommend it because it would become so native if other cloud services are based on AWS infrastructure, like our current setup. It is very seamlessly integrated with other services to feed in data for the visualization. In addition, supporting a reasonably large number of users concurrently is not an issue and should be able to scale horizontally as needed.
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When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
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Fantastic for detailed data, especially for tracking user journeys from social media onto the website, for example. Great for use across multiple people in teams, even where only one or two people have a full understanding of the tool, as it is user-friendly once set up. Not hugely appropriate for presenting in and of itself, best as a source of raw data versus a tool to convey findings.
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Pros
  • Lightweight and serverless BI tool that can be used for niche dashboards.
  • Its integration into other AWS Services is one of its most appealing features.
  • The low monthly cost is another benefit.
Read full review
  • It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
  • It is intuitive, mainly if you use other Google services like Google Sheets.
  • The look and feel is modern and nice.
  • It it very useful to have an immediate visual overview of the data in a spreadsheet.
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  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
  • One of the primary challenges I've had with Amazon QuickSight so far is that some of the reports I want to build use data from different data sets. Instead of being able to put all of the information I want to see into one report.
  • Some of our Amazon QuickSight reports only update every 24 hours. It would be great to see that data in real-time.
  • I would remove the various time zones from Amazon QuickSight and only use the time zone we are in.
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  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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  • There are several limitations to data manipulation - especially with different scopes.
  • Limited functionality on pivoting data, etc - ie, cannot create segments.
  • Data has to be refreshed if new dataLayer elements are added often manually.
  • A limited number of charts, graphics, etc.
  • Limited design abilities (cannot bring in custom fonts, etc).
Read full review
Likelihood to Renew
No answers on this topic
We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
It is easy to use and set up no need to put in so much effort. Once build, the dashboard can be used with multiple clients with the same domain. It provides multiple connectivity options which makes it a versatile option for reporting.
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Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
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Reliability and Availability
No answers on this topic
No objections
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No answers on this topic
Performance
No answers on this topic
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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No answers on this topic
Support Rating
They provide proper support when needed. They are always ready to provide the box solution and make things easier for users.
Read full review
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Implementation Rating
No answers on this topic
Very satisfied, easy to implement
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No answers on this topic
Alternatives Considered
As per our requirement, the Amazon Eco System leads us to use the Amazon Quick Sight platform. It works well with Redshift datasources.
Read full review
In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.
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Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. Fullstory is a different beast, focusing on user experience (UX) session replay for product teams, not traditional BI
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Return on Investment
  • Cost Effective
  • Easy setup and maintenance
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  • Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
  • The reports help us unravel the story of our users and how they are sifting through our pages.
  • Our clients enjoy seeing the numbers to understand better what stands out on their sites.
  • The reports have helped us see what campaigns are working and where we need to tweak things.
  • The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.
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  • It has reduced the manual reporting effort we were putting into compiling Excel spreadsheets. It saved us hours of our daily work.
  • Given its cost-effectiveness, time savings, and operational viability, we can say it has a positive ROI with minimal overhead.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.