Amazon SES vs Constant Contact

• Low cost; I do not know anyone that can match their low cost unless you are in the free tier of G-Suite for work Gmail.
• High reliability - messages do get delivered. We have had no issues.
• Easy to set up the basics - generate the credentials and add it to your code.

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• Ease of use. It's simple to use though that comes with some limitations in what we can do easily (like the photo interface - which I find cumbersome and will get to that later). Our SOP for sending clinic emails is really, really short - which means there's less that can go wrong.
• Functionality. Frankly, it does exactly what we need it to do. We send the same email a lot - we have bout 4 emails that we send and we send them a lot. CC makes that really straightforward.
• Ubiquity. Everyone pretty much knows how to use it - we could bring in another user really simply and without any real training.

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• Could maintain a dashboard with the list of previously sent emails and their templates.
• Amazon Simple Email Service dashboard could be made more user-friendly by including few HTML snippets so that they are readily available for testing.

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• Unless you are adept at HTML, customizing templates was a bit difficult.
• There wasn't as much tracking ability on the back-end as we would have liked in order to properly map out email journeys for customer lists.
• We had to up our budget in order to fit more contacts into the system, even though a lot of those we had were bouncing.

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• Implemented the email service in minutes as the SDK is very easy to implement a sample.
• Could send out thousands of emails in minutes and was able to send out bigger attachments in the email.
• Engaging with users helped us in winning more number of users to install our App.

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• We raise more funds through donations than we do without sending appeals and newletters through Constant Contact.
• We're able to engage a broader range of people beyond our networks when we post job openings because people in our network forward and share the emails with people they know would be interested who are outside of our network.
• We're also able to continue to engage our donors in ways other than asking for money so they can see the impact they have in our work.

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