Amazon SES vs Constant Contact

• Amazon Simple Email Service is a much lower cost than most other solutions and truly makes cost a non-factor in most situations where we consider implementing it.
• The API is so well documented that implementing Amazon Simple Email Service in nearly any application or codebase is achievable with basic coding knowledge.

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• Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
• Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

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• Even if you do not want to spam, you cant send an email to the unverified users.
• Integration with other services is a bit tricky. To watch the trail, handle bounced emails, save emails on S3 are not straightforward to implement.
• When you want to send a lot of emails (in bulk), it takes a significant amount of time.

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• The fee structure is based on the number of contacts, so rather than store all of our email contacts on Constant Contacts, we try to add and delete lists to keep the monthly cost down. This can be slightly tedious for the cost-conscious company.
• While there is a 60-day free trial, there is no free version for extended use. For the small business, a longer free version during lean months or for further analysis would be helpful.

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• SES is still more cost effective than other email services like Mailgun.
• Unless we have a high-traffic month, staying within the free tier is very nice for our bottom line.
• Not having to spend time worrying about SES reliability saves us frustration and money.

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• We have seen an uptick in fundraising as we are better able to target donors based on how many times they open our email, click on links in the email, etc.
• We have set up an email campaign for new donors that runs automatically when he or she first donates. This has helped us retain donors and receive additional donations.
• Constant Contact has freed up some time for our marketing team to work on other projects because once a campaign is created and scheduled, it runs on autopilot.

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