Amplitude Analytics vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.8 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$61
per month
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Amplitude AnalyticsHubSpot CRM
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
Enterprise
Contact Sales
Starter
Free
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Amplitude AnalyticsHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amplitude AnalyticsHubSpot CRM
Considered Both Products
Amplitude Analytics
Chose Amplitude Analytics
Amplitude Analytics is an easier tool to use. It requires less knowledge of SQL and as long as you have notions of data analysis and retrieving data in general. It is much more user-friendly and allows for easy and quick reporting. It can be used by different teams and …
HubSpot CRM
Chose HubSpot CRM
There seems to be more contextual information in HubSpot CRM than any of the other softwares listed, but I think HubSpot CRM lacks in the customer usage area. Maybe this is just something that HubSpot CRM doesn't focus on, though!
Chose HubSpot CRM
I did not personally select Hubspot over Zoho. I was using Zoho in my previous job. Now, we use HubSpot in my new company. HubSpot is more comprehensive when compared with Zoho; it offers more integration, and more room for customization (in terms of prospect profiles). With …
Chose HubSpot CRM
I am not sure. I came to the company with Hubspot already in place but obviously it fits well to us.
Features
Amplitude AnalyticsHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.1
1663 Ratings
3% above category average
Customer data management / contact management00 Ratings8.91601 Ratings
Workflow management00 Ratings8.41570 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.51506 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.61619 Ratings
Contract management00 Ratings7.9185 Ratings
Quote & order management00 Ratings8.21103 Ratings
Interaction tracking00 Ratings8.81562 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.1
1118 Ratings
5% above category average
Case management00 Ratings8.41040 Ratings
Call center management00 Ratings7.7895 Ratings
Help desk management00 Ratings8.2954 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.8
1470 Ratings
13% above category average
Lead management00 Ratings8.91388 Ratings
Email marketing00 Ratings8.61400 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.3
1520 Ratings
7% above category average
Task management00 Ratings8.51454 Ratings
Billing and invoicing management00 Ratings8.0766 Ratings
Reporting00 Ratings8.41348 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.3
1489 Ratings
8% above category average
Forecasting00 Ratings8.21175 Ratings
Pipeline visualization00 Ratings8.51416 Ratings
Customizable reports00 Ratings8.31374 Ratings
Customization
Comparison of Customization features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.0
1423 Ratings
4% above category average
Custom fields00 Ratings8.61394 Ratings
Custom objects00 Ratings8.61215 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings8.6995 Ratings
Security
Comparison of Security features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
9.0
1382 Ratings
7% above category average
Single sign-on capability00 Ratings9.01240 Ratings
Role-based user permissions00 Ratings9.01319 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.0
949 Ratings
7% above category average
Social data00 Ratings7.9931 Ratings
Social engagement00 Ratings8.1918 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.3
1063 Ratings
10% above category average
Marketing automation00 Ratings8.61056 Ratings
Compensation management00 Ratings8.0697 Ratings
Platform
Comparison of Platform features of Product A and Product B
Amplitude Analytics
-
Ratings
HubSpot CRM
8.0
1252 Ratings
5% above category average
Mobile access00 Ratings8.01252 Ratings
Best Alternatives
Amplitude AnalyticsHubSpot CRM
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Score 10.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.1 out of 10
Creatio
Creatio
Score 9.0 out of 10
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Quantum Metric
Quantum Metric
Score 7.8 out of 10
Creatio
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Score 9.0 out of 10
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User Ratings
Amplitude AnalyticsHubSpot CRM
Likelihood to Recommend
8.3
(31 ratings)
8.5
(1700 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(31 ratings)
Usability
7.7
(3 ratings)
8.4
(1550 ratings)
Availability
9.0
(1 ratings)
8.2
(1 ratings)
Performance
10.0
(1 ratings)
6.4
(1 ratings)
Support Rating
9.0
(6 ratings)
5.7
(24 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
7.4
(9 ratings)
Configurability
8.0
(1 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
5.5
(1 ratings)
Ease of integration
9.0
(1 ratings)
7.3
(1 ratings)
Product Scalability
8.0
(1 ratings)
7.3
(1 ratings)
Vendor post-sale
9.0
(1 ratings)
6.4
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
7.3
(1 ratings)
User Testimonials
Amplitude AnalyticsHubSpot CRM
Likelihood to Recommend
Amplitude
Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.
Read full review
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
Read full review
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Cons
Amplitude
  • Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
  • The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors
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HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
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Likelihood to Renew
Amplitude
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
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HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Usability
Amplitude
It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
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HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
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Reliability and Availability
Amplitude
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
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HubSpot
No answers on this topic
Performance
Amplitude
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
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HubSpot
No answers on this topic
Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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In-Person Training
Amplitude
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
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HubSpot
No answers on this topic
Online Training
Amplitude
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
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HubSpot
No answers on this topic
Implementation Rating
Amplitude
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
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HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
Amplitude
Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.
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HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
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Contract Terms and Pricing Model
Amplitude
It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
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HubSpot
No answers on this topic
Scalability
Amplitude
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
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HubSpot
No answers on this topic
Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
Read full review
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.