Likelihood to Recommend Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
Read full review LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
Read full review Pros Feature analytics - measuring frequency of usage Time taken by users to convert in funnels Actions that drive certain user behaviors in funnels via correlation Actions that lead to user drop off in funnels via correlation Comparing behavior of two custom user cohorts Read full review Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them. Leadlander is well designed and intuitive to use. Leadlander captures page data and referral that we wouldn't otherwise have. Read full review Cons Some more clarity and examples of implementation with GDPR in mind Some segregation inside user properties can be difficult to implement Splicing information inside funnels could be more intuitive User support for the cheaper tiers is hard to access Pricing transparency really needs to be improved Read full review Be able to see the people in addition to the accounts. Integrate with our tech stack (it may but it's not a feature I am currently aware of). Better matching of IP addresses. Daniel McHugh Market Manager: Strategic Partners & Performance Based Partnerships
Read full review Likelihood to Renew Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
Read full review Support Rating I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
Read full review Alternatives Considered It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
Read full review ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
Read full review Return on Investment It collects data of great importance which allows to make product improvements. It easily identifies problems a user may have with the product. The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions. Read full review Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals. Read full review ScreenShots