Apollo.io vs. Close CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Close CRM
Score 8.8 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$19
per month includes 1 user
Pricing
Apollo.ioClose CRM
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
Offerings
Pricing Offerings
Apollo.ioClose CRM
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.The pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.
More Pricing Information
Community Pulse
Apollo.ioClose CRM
Features
Apollo.ioClose CRM
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.3
157 Ratings
7% above category average
Close CRM
-
Ratings
Advanced search8.4153 Ratings00 Ratings
Identification of new leads8.3156 Ratings00 Ratings
List quality8.0156 Ratings00 Ratings
List upload/download8.6146 Ratings00 Ratings
Ideal customer targeting8.0153 Ratings00 Ratings
Load time/data access8.4154 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
156 Ratings
5% above category average
Close CRM
-
Ratings
Contact information8.3156 Ratings00 Ratings
Company information8.4156 Ratings00 Ratings
Industry information8.1154 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.0
153 Ratings
7% above category average
Close CRM
-
Ratings
Lead qualification process7.8142 Ratings00 Ratings
Smart lists and recommendations7.8141 Ratings00 Ratings
Salesforce integration8.690 Ratings00 Ratings
Company/business profiles8.1148 Ratings00 Ratings
Alerts and reminders7.8130 Ratings00 Ratings
Data hygiene7.6147 Ratings00 Ratings
Automatic data refresh7.7142 Ratings00 Ratings
Tags7.9122 Ratings00 Ratings
Filters and segmentation8.4145 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
139 Ratings
3% above category average
Close CRM
-
Ratings
Sales email templates7.6138 Ratings00 Ratings
Append emails to records7.8128 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.9
8 Ratings
13% above category average
Customer data management / contact management00 Ratings8.08 Ratings
Workflow management00 Ratings7.78 Ratings
Territory management00 Ratings8.01 Ratings
Opportunity management00 Ratings10.06 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.38 Ratings
Contract management00 Ratings10.01 Ratings
Interaction tracking00 Ratings8.38 Ratings
Channel / partner relationship management00 Ratings9.73 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.5
6 Ratings
10% above category average
Case management00 Ratings8.03 Ratings
Call center management00 Ratings7.45 Ratings
Help desk management00 Ratings10.02 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
9.0
6 Ratings
15% above category average
Lead management00 Ratings8.76 Ratings
Email marketing00 Ratings9.35 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
7.9
6 Ratings
3% above category average
Task management00 Ratings8.35 Ratings
Billing and invoicing management00 Ratings10.01 Ratings
Reporting00 Ratings5.45 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
7.5
6 Ratings
2% below category average
Forecasting00 Ratings10.01 Ratings
Pipeline visualization00 Ratings8.06 Ratings
Customizable reports00 Ratings4.44 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.6
8 Ratings
11% above category average
Custom fields00 Ratings10.07 Ratings
Custom objects00 Ratings10.02 Ratings
Scripting environment00 Ratings8.03 Ratings
API for custom integration00 Ratings6.47 Ratings
Security
Comparison of Security features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
8.0
8 Ratings
5% below category average
Single sign-on capability00 Ratings8.03 Ratings
Role-based user permissions00 Ratings8.06 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
10.0
1 Ratings
29% above category average
Social data00 Ratings10.01 Ratings
Social engagement00 Ratings10.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
6.4
4 Ratings
16% below category average
Marketing automation00 Ratings6.44 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apollo.io
-
Ratings
Close CRM
10.0
1 Ratings
28% above category average
Mobile access00 Ratings10.01 Ratings
Best Alternatives
Apollo.ioClose CRM
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioClose CRM
Likelihood to Recommend
8.7
(163 ratings)
9.3
(8 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
8.7
(3 ratings)
Support Rating
7.0
(6 ratings)
9.3
(3 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioClose CRM
Likelihood to Recommend
Apollo.io
Apollo.io is well suited to find a key target person within an organisation. Once you identified an organisation, it is not essentially a tool for you to find leads or something that would lead to a sale. The best way to use Apollo.io, in my opinion, is to identify a sector which you would like to go into and then prospect a geographic scan and demographic of whether it has to be a founder, C- suite executive, or any other key defining demographic for you to filter from.
Read full review
Close
Excellent software to increase sales and follow up with existing and new customers. Email and SMS handling are really easy for the sales team, managing leads is really great, and Close merges duplicate leads to help our Data Leads avoid repetitive and unnecessary calls. As mentioned in some comments before, must improve in reports, Close is not appropriate to handle or track agents' hours making it necessary to implement additional software to cover this area.
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Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Close
  • Email sequences. Create and send a sequence of emails until the sequence finishes or the contact replies to your email. You can also pause the sequence manually.
  • Email sync. Syncs in real time with your email account, which is huge.
  • Zapier integration. We've automated a lot of our pipeline management through the Zapier integration. This saves us soooo much time.
Read full review
Cons
Apollo.io
  • Credit usage is not always clear, we've done actions and then been surprised by the credit usage, so having more clarity on this BEFORE the credits are used up would be great.
  • LinkedIn steps are not ideal, there's no automation and does nothing to speed up or help with that step, this really is an email platform, not for social media.
Read full review
Close
  • Make it so one can set the time at which the emails go out.
  • Make it easier to set up my workflow.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Close
No answers on this topic
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Close
It's my favorite CRM to recommend to sales organizations. Robust Telephony options including a Power Dialer, SMS, and Voice Drop, are completely integrated into the CRM. The kicker is you can have "Unlimited" contacts where many platforms charge based on the number of users. This can make a huge difference in monthly billing.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Close
I haven't really had the need to use their support, but the only time I had an issue with the platform, the Close team was very attentive and responded in a short span of time. Also they take minimal time to solve issues. The only con here is there is no way to reach out to them apart from email.
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Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
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Close
Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable and though it worked, we spend a lot of time managing it. Close was able to solve all our issues and save us hours per week in admin work.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Close
  • Positive - It's much easier now with Close.io to make sure that no deal falls through the cracks. Therefore helping us recover lost revenue.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Close CRM Screenshots

Screenshot of the Close inboxScreenshot of a Sales Funnel Report in CloseScreenshot of the Call Assistant automatic transcription and summaryScreenshot of built-in calling in Close