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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Close CRM

    Score7.9 out of 10
    N/AClose.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.

    $19

    per month includes 1 user

    Pricing
    Apollo.ioClose CRM
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Solo
    $9
    per month (paid annually) per user
    Essentials
    $35
    per month (paid annually) per user
    Growth
    $99
    per month (paid annually) per user
    Scale
    $139
    per month (paid annually) per user
    Offerings
    Pricing Offerings
    Apollo.ioClose CRM
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details20% discount for annual billing on the Basic and Professional plans.The pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.
    More Pricing Information
    Community Pulse
    Apollo.ioClose CRM
    Considered Both Products
    Apollo.io
    No answer on this topic
    Close
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    No answers on this topic
    Features
    Apollo.ioClose CRM
    Prospecting
    Comparison of Prospecting features of Apollo.io and Close CRM
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    Close CRM
    -
    Ratings
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings00 Ratings
    List quality7.8196 Ratings00 Ratings
    List upload/download8.4184 Ratings00 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Close CRM
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Close CRM
    -
    Ratings
    Contact information8.3197 Ratings00 Ratings
    Company information8.4197 Ratings00 Ratings
    Industry information8.0195 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Close CRM
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    Close CRM
    -
    Ratings
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings00 Ratings
    Company/business profiles8.2184 Ratings00 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Close CRM
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    Close CRM
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    8.9
    8 Ratings
    13% above category average
    Customer data management / contact management00 Ratings8.08 Ratings
    Workflow management00 Ratings7.78 Ratings
    Territory management00 Ratings8.01 Ratings
    Opportunity management00 Ratings10.06 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.38 Ratings
    Contract management00 Ratings10.01 Ratings
    Interaction tracking00 Ratings8.38 Ratings
    Channel / partner relationship management00 Ratings9.73 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    8.5
    6 Ratings
    10% above category average
    Case management00 Ratings8.03 Ratings
    Call center management00 Ratings7.45 Ratings
    Help desk management00 Ratings10.02 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    9.0
    6 Ratings
    15% above category average
    Lead management00 Ratings8.76 Ratings
    Email marketing00 Ratings9.35 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    7.9
    6 Ratings
    3% above category average
    Task management00 Ratings8.35 Ratings
    Billing and invoicing management00 Ratings10.01 Ratings
    Reporting00 Ratings5.45 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    7.5
    6 Ratings
    2% below category average
    Forecasting00 Ratings10.01 Ratings
    Pipeline visualization00 Ratings8.06 Ratings
    Customizable reports00 Ratings4.44 Ratings
    Customization
    Comparison of Customization features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    8.6
    8 Ratings
    12% above category average
    Custom fields00 Ratings10.07 Ratings
    Custom objects00 Ratings10.02 Ratings
    Scripting environment00 Ratings8.03 Ratings
    API for custom integration00 Ratings6.47 Ratings
    Security
    Comparison of Security features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    8.0
    8 Ratings
    5% below category average
    Single sign-on capability00 Ratings8.03 Ratings
    Role-based user permissions00 Ratings8.06 Ratings
    Social CRM
    Comparison of Social CRM features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    10.0
    1 Ratings
    28% above category average
    Social data00 Ratings10.01 Ratings
    Social engagement00 Ratings10.01 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    6.4
    4 Ratings
    16% below category average
    Marketing automation00 Ratings6.44 Ratings
    Platform
    Comparison of Platform features of Apollo.io and Close CRM
    Feature
    Apollo.io
    -
    Ratings
    Close CRM
    10.0
    1 Ratings
    27% above category average
    Mobile access00 Ratings10.01 Ratings
    Best Alternatives
    Apollo.ioClose CRM
    Small Businesses
    Owler
    Score9.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioClose CRM
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.3
    (8 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (191 ratings)
    8.7
    (3 ratings)
    Support Rating
    7.0
    (6 ratings)
    9.3
    (3 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioClose CRM
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Close
    Excellent software to increase sales and follow up with existing and new customers. Email and SMS handling are really easy for the sales team, managing leads is really great, and Close merges duplicate leads to help our Data Leads avoid repetitive and unnecessary calls. As mentioned in some comments before, must improve in reports, Close is not appropriate to handle or track agents' hours making it necessary to implement additional software to cover this area.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Close
    • Email sequences. Create and send a sequence of emails until the sequence finishes or the contact replies to your email. You can also pause the sequence manually.
    • Email sync. Syncs in real time with your email account, which is huge.
    • Zapier integration. We've automated a lot of our pipeline management through the Zapier integration. This saves us soooo much time.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Close
    • Make it so one can set the time at which the emails go out.
    • Make it easier to set up my workflow.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Close
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Close
    It's my favorite CRM to recommend to sales organizations. Robust Telephony options including a Power Dialer, SMS, and Voice Drop, are completely integrated into the CRM. The kicker is you can have "Unlimited" contacts where many platforms charge based on the number of users. This can make a huge difference in monthly billing.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Close
    I haven't really had the need to use their support, but the only time I had an issue with the platform, the Close team was very attentive and responded in a short span of time. Also they take minimal time to solve issues. The only con here is there is no way to reach out to them apart from email.
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Close
    Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable and though it worked, we spend a lot of time managing it. Close was able to solve all our issues and save us hours per week in admin work.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Close
    • Positive - It's much easier now with Close.io to make sure that no deal falls through the cracks. Therefore helping us recover lost revenue.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    Close CRM Screenshots

    Screenshot of Close's Inbox, which keeps sales team's emails, calls, and follow-ups in one unified view, so nothing slips through the cracks and every lead gets the attention it deserves.Screenshot of Close's Sales Pipeline, which offers a visual overview of every deal in progress, so your team can track opportunities, forecast revenue, and stay focused on moving deals forward.Screenshot of Close's Predictive Dialer. This automatically connects sales reps to live answers back-to-back, eliminating manual dialing and maximizing talk time to reach more prospects in less time.Screenshot of Close's Lead Profiles, which gives team a complete, centralized view of every contact, communication, and activity.Screenshot of Close's Smart Views, which prioritize leads with dynamic, customizable filters that keep sales teams focused.Screenshot of Close's Workflows, which automate repetitive sales tasks and follow-up sequences.