Apollo.io vs. Constant Contact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Pricing
Apollo.ioConstant Contact
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Offerings
Pricing Offerings
Apollo.ioConstant Contact
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Features
Apollo.ioConstant Contact
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.7
17 Ratings
0% above category average
Constant Contact
-
Ratings
Advanced search7.417 Ratings00 Ratings
Identification of new leads7.417 Ratings00 Ratings
List quality7.617 Ratings00 Ratings
List upload/download8.416 Ratings00 Ratings
Ideal customer targeting7.717 Ratings00 Ratings
Load time/data access7.917 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.2
17 Ratings
6% below category average
Constant Contact
-
Ratings
Contact information7.217 Ratings00 Ratings
Company information7.517 Ratings00 Ratings
Industry information7.016 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
4% above category average
Constant Contact
-
Ratings
Lead qualification process7.914 Ratings00 Ratings
Smart lists and recommendations7.714 Ratings00 Ratings
Salesforce integration8.48 Ratings00 Ratings
Company/business profiles7.716 Ratings00 Ratings
Alerts and reminders7.114 Ratings00 Ratings
Data hygiene7.315 Ratings00 Ratings
Automatic data refresh7.415 Ratings00 Ratings
Tags7.010 Ratings00 Ratings
Filters and segmentation8.516 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
12 Ratings
7% below category average
Constant Contact
-
Ratings
Sales email templates6.612 Ratings00 Ratings
Append emails to records7.111 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
Constant Contact
8.1
118 Ratings
1% above category average
WYSIWYG email editor00 Ratings8.3101 Ratings
Dynamic content00 Ratings7.8102 Ratings
Ability to test dynamic content00 Ratings8.582 Ratings
Landing pages00 Ratings7.976 Ratings
A/B testing00 Ratings7.271 Ratings
Mobile optimization00 Ratings8.686 Ratings
Email deliverability reporting00 Ratings9.0114 Ratings
List management00 Ratings8.4116 Ratings
Triggered drip sequences00 Ratings7.260 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Constant Contact
8.1
115 Ratings
5% above category average
Dashboards00 Ratings8.488 Ratings
Standard reports00 Ratings8.4113 Ratings
Custom reports00 Ratings7.558 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Apollo.io
-
Ratings
Constant Contact
8.1
67 Ratings
2% below category average
URL Validation00 Ratings8.231 Ratings
Link Tracking00 Ratings7.934 Ratings
Image Validation00 Ratings8.832 Ratings
Inbox Display00 Ratings8.635 Ratings
Email Accessibility Tools00 Ratings7.928 Ratings
Spelling and Grammar Check00 Ratings8.154 Ratings
Spam Testing00 Ratings6.026 Ratings
Email Previews00 Ratings9.366 Ratings
Best Alternatives
Apollo.ioConstant Contact
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
ReachMail
ReachMail
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioConstant Contact
Likelihood to Recommend
8.4
(36 ratings)
8.3
(133 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.9
(23 ratings)
Usability
8.7
(6 ratings)
9.0
(10 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
9.0
(5 ratings)
10.0
(9 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(5 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Apollo.ioConstant Contact
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
Read full review
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Performance
Apollo.io
No answers on this topic
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
Read full review
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
Scalability
Apollo.io
No answers on this topic
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Integrate with powerful  tools to grow more using Constant Contact.