Apollo.io vs. Constant Contact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Constant Contact
Score 8.0 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Pricing
Apollo.ioConstant Contact
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Premium
Starting at $80.00
per month
Offerings
Pricing Offerings
Apollo.ioConstant Contact
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Apollo.ioConstant Contact
Considered Both Products
Apollo.io
Constant Contact

No answer on this topic

Features
Apollo.ioConstant Contact
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
145 Ratings
5% above category average
Constant Contact
-
Ratings
Advanced search8.3142 Ratings00 Ratings
Identification of new leads8.3144 Ratings00 Ratings
List quality8.0144 Ratings00 Ratings
List upload/download8.6135 Ratings00 Ratings
Ideal customer targeting8.0142 Ratings00 Ratings
Load time/data access8.3143 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
143 Ratings
5% above category average
Constant Contact
-
Ratings
Contact information8.2143 Ratings00 Ratings
Company information8.3143 Ratings00 Ratings
Industry information8.0141 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
141 Ratings
6% above category average
Constant Contact
-
Ratings
Lead qualification process7.7130 Ratings00 Ratings
Smart lists and recommendations7.7129 Ratings00 Ratings
Salesforce integration8.780 Ratings00 Ratings
Company/business profiles8.0136 Ratings00 Ratings
Alerts and reminders7.6119 Ratings00 Ratings
Data hygiene7.6136 Ratings00 Ratings
Automatic data refresh7.7131 Ratings00 Ratings
Tags7.7112 Ratings00 Ratings
Filters and segmentation8.3135 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
128 Ratings
2% above category average
Constant Contact
-
Ratings
Sales email templates7.5127 Ratings00 Ratings
Append emails to records7.8118 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
Constant Contact
8.5
120 Ratings
7% above category average
WYSIWYG email editor00 Ratings8.8102 Ratings
Dynamic content00 Ratings8.6104 Ratings
Ability to test dynamic content00 Ratings8.582 Ratings
Landing pages00 Ratings8.578 Ratings
A/B testing00 Ratings7.773 Ratings
Mobile optimization00 Ratings8.686 Ratings
Email deliverability reporting00 Ratings9.3116 Ratings
List management00 Ratings8.7118 Ratings
Triggered drip sequences00 Ratings7.662 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Constant Contact
8.3
117 Ratings
9% above category average
Dashboards00 Ratings8.488 Ratings
Standard reports00 Ratings8.9115 Ratings
Custom reports00 Ratings7.558 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Apollo.io
-
Ratings
Constant Contact
8.2
69 Ratings
4% above category average
URL Validation00 Ratings8.231 Ratings
Link Tracking00 Ratings7.934 Ratings
Image Validation00 Ratings8.932 Ratings
Inbox Display00 Ratings8.635 Ratings
Email Accessibility Tools00 Ratings7.928 Ratings
Spelling and Grammar Check00 Ratings8.956 Ratings
Spam Testing00 Ratings6.026 Ratings
Email Previews00 Ratings9.568 Ratings
Best Alternatives
Apollo.ioConstant Contact
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioConstant Contact
Likelihood to Recommend
8.7
(163 ratings)
8.9
(135 ratings)
Likelihood to Renew
8.2
(2 ratings)
9.9
(23 ratings)
Usability
8.3
(134 ratings)
10.0
(12 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
7.0
(6 ratings)
10.0
(9 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
10.0
(5 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Apollo.ioConstant Contact
Likelihood to Recommend
Apollo.io
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
Read full review
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
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Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
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Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Reliability and Availability
Apollo.io
No answers on this topic
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
Performance
Apollo.io
No answers on this topic
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Implementation Rating
Apollo.io
No answers on this topic
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
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Scalability
Apollo.io
No answers on this topic
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Constant Contact Screenshots

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Integrate with powerful  tools to grow more using Constant Contact.