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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    Apollo.ioGTM Workspace Powered by ZoomInfo
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioGTM Workspace Powered by ZoomInfo
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.
    More Pricing Information
    Community Pulse
    Apollo.ioGTM Workspace Powered by ZoomInfo
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the …
    Incentivized
    Chose Apollo.io
    Compared to ZoomInfo, Apollo.io offers comparable data coverage at a fraction of the cost with a more intuitive interface. Against Common Room, Apollo.io is more outbound-execution focused while Common Room excels at signal aggregation. Warmly serves a different real-time …
    Incentivized
    Chose Apollo.io
    Apollo.io's ability to push contacts directly through our CRM makes outreach a breeze. The pricing has been our biggest decision factor, I've found it to be the cheapest with the same if not more features. I've used their competitors in the past and I always opt to use …
    Incentivized
    Chose Apollo.io
    - Updated Number and Email IDs
    - Advanced filters
    - Good UI
    Incentivized
    Chose Apollo.io
    All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less …
    Incentivized
    Chose Apollo.io
    ZoomInfo had great data but the price was insane for what we needed. Lusha was cheaper but too limited we still had to use other tools for outreach and tracking. Apollo.io basically gave us the best of all products good data, built-in sequences, CRM sync, and automation all in …
    Incentivized
    Chose Apollo.io
    less expensive and more comprehensive.
    Incentivized
    Chose Apollo.io
    Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for …
    Incentivized
    Chose Apollo.io
    As of now Apollo definitely seems to be better than ZoomInfo.
    Incentivized
    Chose Apollo.io
    Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
    Incentivized
    Chose Apollo.io
    I have used all these systems, and having it all in one is a game-changer.
    Incentivized
    Chose Apollo.io
    because it does the work of an outbound/outreach platform, as well as a prospecting platform – all in the same place.
    Incentivized
    Chose Apollo.io
    I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision …
    Incentivized
    Chose Apollo.io
    Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
    Incentivized
    Chose Apollo.io
    ZoomInfo's sequencing is very early in development so there aren't any management tools yet and it's pretty buggy. Apollo's sequencing is much more flexible, easy to use and feature-rich. LinkedIn Sales Nav is awful for searches, no sequencing or email or contact data. It's …
    Incentivized
    Chose Apollo.io
    Apollo was more cost-effective for us and promises to do just as much, if not more, with the same resources available as ZoomInfo.
    Incentivized
    Chose Apollo.io
    Bigger, slower and worse, less accurate data
    Incentivized
    Chose Apollo.io
    ZoomInfo:
    While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
    Incentivized
    Chose Apollo.io
    Comparatively more data than Zoominfo , sales Navigator, Lusha, Slintel etc.
    Incentivized
    Chose Apollo.io
    Apollo has better contact data although 6sense has better intent data,
    6sense was very expensive for what the tool did overall but Apollo is a better tool in all the other areas.
    Incentivized
    Chose Apollo.io
    Apollo.io is a better product. Better valid email addresses
    Incentivized
    Chose Apollo.io
    I honestly really liked ZoomInfo and how it was set up. It also had a lot of data, the reason we went with Apollo.io was because for a small company like ours the price was much better. Something I really liked that ZoomInfo had was an Org Chart that allowed you to see everyone …
    Incentivized
    Chose Apollo.io
    I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
    Incentivized
    Chose Apollo.io
    Honestly, all of the above do something or other quite well. There are three main reasons we have stuck with Apollo.io, namely: Apollo.io seems to have the most trustworthy data about companies, as we have checked their records at times; Apollo.io seems to just have the latest …
    Incentivized
    Chose Apollo.io
    Apollo.io offers competitive pricing with great plan deals that are more suitable for smaller companies or those with a limited budget. You can customize the platform however you want, which makes the sales process easier and faster. Considering what it provides, given its …
    Incentivized
    ZoomInfo
    Chose GTM Workspace Powered by ZoomInfo
    Apollo.io and LinkedIn have poorer quality data, but LinkedIn can do other things ZoomInfo Sales can't, and Apollo.io has other focuses like flows/sequences. Clay can have better quality data through its scrapping capabilities
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    I like ZoomInfo Sales over apollo due to the integration with other sales tools - however I did find that Apollo has more phone numbers than ZoomInfo Sales. ZoomInfo Sales only has 1 mobile number listed per contact but Apollo has several which increases the rate in which the …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    In terms of data accuracy for emails, volume of data for US Market, no. of technology stack, accuracy of scoops data - ZoomInfo Sales ranks higher compared to Lusha and Apollo.io. In terms of data accuracy for persona mobile number, Cognism fares better compared to ZoomInfo …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    For enterprises or even midmarket companies, there is no comparison. ZoomInfo SalesOS is more robust and more accurate than Apollo. Apollo is a good backup, but I would not use Apollo as my primary data source ever. Maybe if I was an SMB or really just wanted to spend the bare …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    After testing several other software such as Seamless AI, Apollo and Lusha in a comparison test, ZoomInfo SalesOS won hands down! It provided the best data. It also allows for the export of records easily into our CRM. The interface is extremely easy and useful with all the …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    When I talk about ZoomInfo stacking up against the software that I have selected above, I'll say that ZoomInfo lacks a lot of features when it comes to the comparison of price and features. So even the basic license of Apollo provides you with email automation, LinkedIn …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo has easier functionality, integration and far far more data available than the alternatives. It is more expensive by a decent margin but if that isn't an issue for a business then it is definitely the absolute best resource available for business data.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo Sales is solid for enterprise-level data depth, but Apollo edges it out in usability, value, and efficiency for everyday prospecting. ZoomInfo Sales has broader coverage, but Apollo’s data tends to be more accurate and up-to-date for the contacts we actually care about.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    very well, they are better at international tho
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    I prefer ZoomInfo Sales the information is more quality and updated
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo provides better quality leads versus previously tested platforms. Both platforms rely mostly on LinkedIn data, which is, more often than not, outdated and inaccurate. ZoomInfo uses better methods to provide quality leads versus these two platforms. The ease of …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Both are ok, but I in my experience, ZoomInfo has a better usability, is faster and has more accurate data, however, it's more expensive
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    To be fare, 6sense is fantastic for Europe, but not for the US and ZoomInfo Sales is fantastic for the US, but not for Europe. There's a lot more company insight on 6sense that ZoomInfo Sales, and I remember when I first started using both, I did find 6sense more intuitive
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo Sales provided the best data fidelity and quality for our team and region. In terms of pricing, it was not the cheapest by far, however the value vs price of what we got from ZoomInfo Sales was by far the best given that the other providers were unable to actually …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Brand value and ease of understanding what the product has to offer
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    In terms of depth, comprehensiveness, CRM integration, ease of use, and accuracy of data I'll say Zoominfo ranks above them. However, some may have a few advantages that may address more important business needs for some organizations. However, I still prefer Zoominfo due to …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    The quality of data such as email, phone no and linkedIn is more accurate.
    User Friendly
    Integration
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo is much better than the others. The amount of information as well as the quality of information is wonderful.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Evaluating but haven't used. They seem to have better data for a way smaller pricetag though
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo always offers a more comprehensive dataset, including contact info for individuals and detailed firmographic data about companies. ZI offers a broader set of features and is used for a wide range of use cases, and is more expensive than the rest.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Ultimately, ZoomInfo's data is simply more reliable and abundant than every other product that we tested. This comes at a premium with ZoomInfo compared to the other products, but it is well worth it. That said, the other products are making good strides, and ZoomInfo will need …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Well so far, ZoomInfo SalesOS stands out to the rest of them. For data accuracy, even though it's not perfect but at least you can customize and adjust your research. For data coverage, ZoomInfo SalesOS has a vast, like hundreds of millions of leads and companies combined. For …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    196 Answers
    93%
    Would buy again
    309 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    187 Answers
    90%
    Delivers good value for the price
    226 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    205 Answers
    96%
    Happy with the feature set
    322 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    162 Answers
    93%
    Lived up to sales and marketing promises
    210 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    167 Answers
    94%
    Implementation went as expected
    204 Answers
    Features
    Apollo.ioGTM Workspace Powered by ZoomInfo
    Prospecting
    Comparison of Prospecting features of Apollo.io and GTM Workspace Powered by ZoomInfo
    Feature
    Apollo.io
    8.2
    196 Ratings
    6% above category average
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    Advanced search8.4191 Ratings8.5725 Ratings
    Identification of new leads8.2191 Ratings7.7687 Ratings
    List quality7.8194 Ratings7.3713 Ratings
    List upload/download8.4182 Ratings8.1673 Ratings
    Ideal customer targeting8.0189 Ratings7.5680 Ratings
    Load time/data access8.2192 Ratings8.3702 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and GTM Workspace Powered by ZoomInfo
    Feature
    Apollo.io
    8.2
    194 Ratings
    6% above category average
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    Contact information8.3194 Ratings8.0724 Ratings
    Company information8.4194 Ratings8.4720 Ratings
    Industry information8.0192 Ratings7.8692 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and GTM Workspace Powered by ZoomInfo
    Feature
    Apollo.io
    7.8
    191 Ratings
    5% above category average
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    Lead qualification process7.9175 Ratings7.293 Ratings
    Smart lists and recommendations7.6175 Ratings7.197 Ratings
    Salesforce integration8.1113 Ratings8.7495 Ratings
    Company/business profiles8.1182 Ratings7.9675 Ratings
    Alerts and reminders7.7164 Ratings7.0469 Ratings
    Data hygiene7.5182 Ratings7.0641 Ratings
    Automatic data refresh7.5172 Ratings7.3560 Ratings
    Tags7.8147 Ratings7.3494 Ratings
    Filters and segmentation8.3177 Ratings7.9654 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and GTM Workspace Powered by ZoomInfo
    Feature
    Apollo.io
    7.8
    169 Ratings
    5% above category average
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    Sales email templates7.6168 Ratings6.7253 Ratings
    Append emails to records8.0154 Ratings5.925 Ratings
    Best Alternatives
    Apollo.ioGTM Workspace Powered by ZoomInfo
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioGTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    8.6
    (217 ratings)
    8.3
    (752 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    8.5
    (21 ratings)
    Usability
    8.3
    (188 ratings)
    8.1
    (70 ratings)
    Support Rating
    7.0
    (6 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    7.5
    (4 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.7
    (56 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Apollo.ioGTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    ZoomInfo
    I never used it
    Incentivized
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings