Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
PitchBook
Score 8.7 out of 10
Small Businesses (1-50 employees)
PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.
N/A
Pricing
Apollo.io
PitchBook
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Apollo.io
PitchBook
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
20% discount for annual billing on the Basic and Professional plans.
I am still using those, some platform have better features than others, but overall if I had to use only one product for the business - it would be Apollo, because it seems to have the golden middle and the best quality of the information. Maybe for the investor research PitchBo…
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
It is suited for larger companies who seek to find potential M&A deals. the depth and breadth of information is grand. For venture capital and consulting, other market research tools might suit them better since PitchBook's market research tool feels quite limited and unintuitive. For example, Forrester, CB Insights all have their proprietary framework for analyzing a market.
Sequencing automated email campaigns for outbound prospecting (BD Function).
Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
PitchBook provides a very comprehensive database of not just companies and investors but also M&A activity, financials, funds and LPs.
Pitchbook is multi-dimensional it how it can be used. For example, it can help to accomplish various business objectives, including deal sourcing, due diligence, private market intelligence and fundraising.
PitchBook has an easy-to-navigate user interface. It enables the user to quickly find the data and information that he or she needs.
Coverage of deals in India seems to be much slower at this point
Updated company financials. Avoid showing dated 5 year old revenues would be better instead
An enhanced section focused on Incubators / Accelerators. I'd love a place to track my favorite incubators like YCombinator, Alchemist, etc., and find deals from them
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
The usability is very solid for my workflow since I usually opt to just as a PitchBook support representative. The user interface can be a little complicated if you are simply trying to search by yourself. This is something I may just not be as good at yet, but their are many different ways to filter which makes it seems jumbled.
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Really well - though I think Beauhurst has the edge on UK specific investments, and Bloomberg has the edge on immediate updates. I think PitchBook is better than fDi Markets though, I would definitely recommend purchasing a PitchBook license over fDi Markets - but in a policy area that isn’t considering international investment, I might go with Beauhurst.
