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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    RocketReach

    Score7 out of 10
    N/ARocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.

    $69

    per month 100 Lookups Per Month

    Pricing
    Apollo.ioRocketReach
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Essentials
    $69
    per month 100 Lookups Per Month
    Pro
    $119
    per month 250 Lookups Per Month
    Ultimate
    $209
    per month 1,000 Lookups Per Month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Apollo.ioRocketReach
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.Up to a 50% discount available for annual billing.
    More Pricing Information
    Community Pulse
    Apollo.ioRocketReach
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
    Incentivized
    Chose Apollo.io
    I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
    Incentivized
    Chose Apollo.io
    As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this …
    Incentivized
    Chose Apollo.io
    I think all of competitor services use the same database, but Apollo.io is the cheapest and easiest to use with LinkedIn
    Incentivized
    Chose Apollo.io
    I am still using those, some platform have better features than others, but overall if I had to use only one product for the business - it would be Apollo, because it seems to have the golden middle and the best quality of the information. Maybe for the investor research PitchBo…
    Incentivized
    Chose Apollo.io
    Apollo.io tends to be my first port of call, as it's pretty straightforward to use with good quality and reliable extracts. The browser extension is another plus and makes the lead sourcing process a bit more streamlined for our use case. Other products we've used work well for …
    Incentivized
    Chose Apollo.io
    After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a …
    Incentivized
    RocketReach.co
    Chose RocketReach
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    No answers on this topic
    Features
    Apollo.ioRocketReach
    Prospecting
    Comparison of Prospecting features of Apollo.io and RocketReach
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    RocketReach
    6.3
    3 Ratings
    20% below category average
    Advanced search8.4193 Ratings7.93 Ratings
    Identification of new leads8.2193 Ratings5.43 Ratings
    List quality7.8196 Ratings4.63 Ratings
    List upload/download8.4184 Ratings6.33 Ratings
    Ideal customer targeting8.0191 Ratings4.63 Ratings
    Load time/data access8.2194 Ratings8.93 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and RocketReach
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    RocketReach
    4.5
    3 Ratings
    53% below category average
    Contact information8.3197 Ratings4.43 Ratings
    Company information8.4197 Ratings4.63 Ratings
    Industry information8.0195 Ratings4.63 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and RocketReach
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    RocketReach
    4.1
    3 Ratings
    58% below category average
    Lead qualification process7.9177 Ratings5.33 Ratings
    Smart lists and recommendations7.5177 Ratings3.63 Ratings
    Salesforce integration8.1115 Ratings4.01 Ratings
    Company/business profiles8.2184 Ratings5.43 Ratings
    Alerts and reminders7.7166 Ratings2.01 Ratings
    Data hygiene7.5184 Ratings2.73 Ratings
    Automatic data refresh7.5174 Ratings3.63 Ratings
    Tags7.8149 Ratings5.43 Ratings
    Filters and segmentation8.3179 Ratings4.63 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and RocketReach
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    RocketReach
    4.0
    1 Ratings
    60% below category average
    Sales email templates7.6170 Ratings4.01 Ratings
    Append emails to records8.0156 Ratings4.01 Ratings
    Best Alternatives
    Apollo.ioRocketReach
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioRocketReach
    Likelihood to Recommend
    8.6
    (220 ratings)
    7.2
    (3 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (191 ratings)
    8.0
    (2 ratings)
    Support Rating
    7.0
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioRocketReach
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    RocketReach.co
    • Helps to enrich data where other platforms may not have the required data
    • Good resource for lead validation
    • Easy to use and straightforward UI
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    RocketReach.co
    • Search criteria having to be manually deleted
    • Finding the right contact
    • In my opinion, Outdated contact information
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    RocketReach.co
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    RocketReach.co
    The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    RocketReach.co
    No answers on this topic
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    RocketReach.co
    • Increase the amount of contacts we upload daily to our CRM
    • Lead us to send out 2x the amount of emails each day
    • Uncover new prospects
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings