Apollo.io vs. RocketReach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
RocketReach
Score 8.0 out of 10
N/A
RocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.
$75
per month 160 lookups
Pricing
Apollo.ioRocketReach
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Essentials
$75
per month 160 lookups
Pro
$149
per month 375 lookups
Ultimate
$369
per month 1,000 lookups
Enterprise
Custom
Offerings
Pricing Offerings
Apollo.ioRocketReach
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.33% discount available for annual pricing.
More Pricing Information
Community Pulse
Apollo.ioRocketReach
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo.io tends to be my first port of call, as it's pretty straightforward to use with good quality and reliable extracts. The browser extension is another plus and makes the lead sourcing process a bit more streamlined for our use case. Other products we've used work well for …
Chose Apollo.io
After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a …
RocketReach
Chose RocketReach
RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Apollo.ioRocketReach
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.8
17 Ratings
1% above category average
RocketReach
8.1
2 Ratings
4% above category average
Advanced search7.417 Ratings8.12 Ratings
Identification of new leads7.517 Ratings7.62 Ratings
List quality7.617 Ratings8.02 Ratings
List upload/download8.416 Ratings8.42 Ratings
Ideal customer targeting7.717 Ratings8.42 Ratings
Load time/data access8.017 Ratings8.42 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.4
17 Ratings
5% below category average
RocketReach
7.7
2 Ratings
1% below category average
Contact information7.417 Ratings7.42 Ratings
Company information7.717 Ratings8.42 Ratings
Industry information7.116 Ratings7.22 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
3% above category average
RocketReach
7.9
2 Ratings
6% above category average
Lead qualification process7.914 Ratings7.82 Ratings
Smart lists and recommendations7.614 Ratings7.82 Ratings
Salesforce integration8.48 Ratings00 Ratings
Company/business profiles7.716 Ratings8.42 Ratings
Alerts and reminders7.014 Ratings00 Ratings
Data hygiene7.315 Ratings6.22 Ratings
Automatic data refresh7.415 Ratings7.82 Ratings
Tags7.210 Ratings8.42 Ratings
Filters and segmentation8.516 Ratings8.82 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.8
12 Ratings
8% below category average
RocketReach
-
Ratings
Sales email templates6.612 Ratings00 Ratings
Append emails to records7.111 Ratings00 Ratings
Best Alternatives
Apollo.ioRocketReach
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.2 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioRocketReach
Likelihood to Recommend
8.6
(36 ratings)
8.4
(2 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.7
(6 ratings)
8.0
(1 ratings)
Support Rating
9.0
(5 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioRocketReach
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
RocketReach.co
Good as an additional tool for lead validation and pre-qualification efforts in the sales research process. May not be appropriate for in-depth research. However, can be useful as part of a suite of tools
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
RocketReach.co
  • Filtering Criteria
  • Searching for Contacts
  • Saving Contact Information
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
RocketReach.co
  • Bulk exports and bulk searches
  • Data accuracy in certain cases
  • Expansion of integration options
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
RocketReach.co
No answers on this topic
Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
Read full review
RocketReach.co
Has some room for improvement, especially with regards to integrations. However, its core offering works well and does it without much drama. Could use a bit more capacity though
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
RocketReach.co
No answers on this topic
Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
Read full review
RocketReach.co
RocketReach was more user friendly than Zoom info, but also it was more logical with use case. The prices for RocketReach remain unmatched! You get a lot of value for your money and I did not need all of the extra capabilities from Zoom info. RocketReach gets the job done for me.
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
RocketReach.co
  • Increase the amount of contacts we upload daily to our CRM
  • Lead us to send out 2x the amount of emails each day
  • Uncover new prospects
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.