Apollo.io vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Zendesk Sell
Score 7.4 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
Apollo.ioZendesk Sell
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
Apollo.ioZendesk Sell
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioZendesk Sell
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
6.9
11 Ratings
10% below category average
Zendesk Sell
-
Ratings
Advanced search7.111 Ratings00 Ratings
Identification of new leads5.311 Ratings00 Ratings
List quality7.011 Ratings00 Ratings
List upload/download8.810 Ratings00 Ratings
Ideal customer targeting7.311 Ratings00 Ratings
Load time/data access5.911 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
4.2
11 Ratings
57% below category average
Zendesk Sell
-
Ratings
Contact information3.711 Ratings00 Ratings
Company information4.111 Ratings00 Ratings
Industry information4.610 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.3
11 Ratings
12% above category average
Zendesk Sell
-
Ratings
Lead qualification process8.88 Ratings00 Ratings
Smart lists and recommendations8.89 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.210 Ratings00 Ratings
Alerts and reminders8.98 Ratings00 Ratings
Data hygiene9.510 Ratings00 Ratings
Automatic data refresh9.79 Ratings00 Ratings
Tags3.14 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.9
7 Ratings
6% above category average
Zendesk Sell
-
Ratings
Sales email templates5.97 Ratings00 Ratings
Append emails to records10.06 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
6.6
15 Ratings
15% below category average
Customer data management / contact management00 Ratings8.914 Ratings
Workflow management00 Ratings6.115 Ratings
Territory management00 Ratings4.98 Ratings
Opportunity management00 Ratings7.913 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.915 Ratings
Contract management00 Ratings5.410 Ratings
Quote & order management00 Ratings3.97 Ratings
Interaction tracking00 Ratings7.915 Ratings
Channel / partner relationship management00 Ratings7.811 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
9.0
12 Ratings
18% above category average
Case management00 Ratings9.07 Ratings
Call center management00 Ratings9.08 Ratings
Help desk management00 Ratings9.011 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
6.9
12 Ratings
9% below category average
Lead management00 Ratings6.012 Ratings
Email marketing00 Ratings7.89 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
5.3
13 Ratings
36% below category average
Task management00 Ratings8.013 Ratings
Billing and invoicing management00 Ratings1.05 Ratings
Reporting00 Ratings7.013 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
8.2
15 Ratings
7% above category average
Forecasting00 Ratings7.812 Ratings
Pipeline visualization00 Ratings7.914 Ratings
Customizable reports00 Ratings9.014 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
4.2
15 Ratings
57% below category average
Custom fields00 Ratings7.815 Ratings
Custom objects00 Ratings4.910 Ratings
Scripting environment00 Ratings1.16 Ratings
API for custom integration00 Ratings3.08 Ratings
Security
Comparison of Security features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
9.5
14 Ratings
13% above category average
Single sign-on capability00 Ratings9.912 Ratings
Role-based user permissions00 Ratings9.011 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
4.0
5 Ratings
59% below category average
Social data00 Ratings1.04 Ratings
Social engagement00 Ratings6.95 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
5.4
7 Ratings
29% below category average
Marketing automation00 Ratings9.87 Ratings
Compensation management00 Ratings1.03 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
8.0
13 Ratings
7% above category average
Mobile access00 Ratings8.013 Ratings
Best Alternatives
Apollo.ioZendesk Sell
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioZendesk Sell
Likelihood to Recommend
7.2
(30 ratings)
8.9
(15 ratings)
Likelihood to Renew
-
(0 ratings)
3.0
(1 ratings)
Usability
-
(0 ratings)
8.9
(4 ratings)
Support Rating
9.0
(5 ratings)
8.8
(4 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Apollo.ioZendesk Sell
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Zendesk
Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Zendesk
  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Zendesk
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
Apollo.io
No answers on this topic
Zendesk
We have moved on to a more robust option of CMS.
Read full review
Usability
Apollo.io
No answers on this topic
Zendesk
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Read full review
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
Zendesk
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
Read full review
Online Training
Apollo.io
No answers on this topic
Zendesk
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Zendesk
Simple, and straight forward.
Read full review
Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
Zendesk
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Zendesk
  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.