Apollo.io vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Zendesk Sell
Score 9.7 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
Apollo.ioZendesk Sell
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
Apollo.ioZendesk Sell
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioZendesk Sell
Considered Both Products
Apollo.io
Chose Apollo.io
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the …
Chose Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did …
Chose Apollo.io
Way more accurate than both of the other programs.
Chose Apollo.io
Better package options and filters
Chose Apollo.io
Compared to ZoomInfo, Apollo.io offers comparable data coverage at a fraction of the cost with a more intuitive interface. Against Common Room, Apollo.io is more outbound-execution focused while Common Room excels at signal aggregation. Warmly serves a different real-time …
Chose Apollo.io
My company chose Apollo.io but I do prefer it because of the UI and customer service.
Chose Apollo.io
We liked Apollo.io's interface and easy to understand pricing structure more than the rest. We also felt that Apollo.io's value was higher as it included a lot of other features that we currently aren't taking advantage of for the same if not lower price than its competitors. I …
Chose Apollo.io
Apollo.io was recommended to me as it was a preferred source for lead generation.
Chose Apollo.io
Apollo.io's ability to push contacts directly through our CRM makes outreach a breeze. The pricing has been our biggest decision factor, I've found it to be the cheapest with the same if not more features. I've used their competitors in the past and I always opt to use …
Chose Apollo.io
Apollo.io’s lists are higher quality and deliver ability is better.
Chose Apollo.io
We have integrated Hubspot with Apollo.io. Apollo.io is great but the CRM tools of Hubspot are better for our use.
Chose Apollo.io
Apollo.io is great for getting the exact contact info that these AI tools will not provide. They won't provide names or contact information.
Chose Apollo.io
Apollo has everything with in it and does not require any extra integration and extra tools to be purchased to manage emails, pipelines and does not need to depend on excell sheets for managing everything. It increase productivity and also help me getting right party contact …
Chose Apollo.io
I think Apollo.io has better data than some of the leads we've found through LinkedIn
Chose Apollo.io
I started with Apollo.io, and it was initially overwhelming, but I got the hang of it.
Chose Apollo.io
Cannot provide at this time a full scope, but generating leads is the best so far.
Chose Apollo.io
We've evaluated ZoomInfo, Outreach, Salesloft, and HubSpot Sales Hub as Apollo.io alternatives. Apollo.io won out with its unified interface for lead gen, AI messaging, and analytics—reducing tool switches, costs by 30%, and ramping up outreach speed. No other matched its …
Chose Apollo.io
Apollo.io is usually better than saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
Chose Apollo.io
Apollo is much better than lemlist because it gives you more comprehensive offerings in terms of CRM, automated messages, and the UI is much easier and better.
Chose Apollo.io
Similar, much more affordable for the same type of product.
Zendesk Sell
Chose Zendesk Sell
The contact management system is better and the association between contacts and deals is a big improvement. Tracking emails in addition to notes is an improvement.
Chose Zendesk Sell
I am currently using Hubspot, which we upgraded to from Zendesk Sell.

I used SalesForce many years ago, but too long ago to comment on any current functionality.
Chose Zendesk Sell
We moved away from the platform above because integrations and reporting through Zendesk Sell (formerly Base CRM) are far better. Zendesk Sell (formerly Base CRM) is definitely a more modern approach to our ever-changing company. We needed a system that provided accurate and …
Chose Zendesk Sell
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to Hubspot which provides a lot more value than Base did, but it isn't right for everyone. Hubspot is focused on capturing in-bound leads and has its own flaws and limitations, but …
Chose Zendesk Sell
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and …
Chose Zendesk Sell
It does everything salesforce was doing only easier and the mobile app was much better and cheaper. I have been able to both run a sales team and do the sysadmin and setup work on base as a sales manager.
Chose Zendesk Sell
Much more efficient and cleaner interface allows quicker and simpler contact/pipeline management for all members of staff regardless of seniority.

Additionally, it's a much simpler platform designed for sales compared to more traditional CRMs.
Chose Zendesk Sell
Let's face it, there's a lot of competition in the market of CRM systems. From Salesforce, Hubspot, and Zoho, which offer other modules that integrate other elements of the business into the CRM, to options like Sharpspring, CampaignerCRM, and SugarCRM that integrates marketing …
Chose Zendesk Sell
Much easier to use! It's more updated, more modern. It feels like using a Mac Laptop as opposed to using an IBM that runs Microsoft Office 1997.

The integration and windows for emails and tasks is much easier to use. Notes is something that anyone on the team can jump on and …
Chose Zendesk Sell
I have used Base CRM for 3 years now and I haven't looked back. Compared to Salesforce, Base is significantly more functional and intuitive.
Chose Zendesk Sell
Base CRM is great for beginners, or small sales forces. API/integrations need help. As a CRM it works just fine, but could use some improvement, and backing. A lot of Base CRM users are great help, but there needs to be a more robust back end to help your customers implement …
Features
Apollo.ioZendesk Sell
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
Ratings
4% above category average
Zendesk Sell
-
Ratings
Advanced search8.40 Ratings00 Ratings
Identification of new leads8.20 Ratings00 Ratings
List quality7.80 Ratings00 Ratings
List upload/download8.40 Ratings00 Ratings
Ideal customer targeting8.00 Ratings00 Ratings
Load time/data access8.10 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
Ratings
5% above category average
Zendesk Sell
-
Ratings
Contact information8.30 Ratings00 Ratings
Company information8.40 Ratings00 Ratings
Industry information8.00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
Ratings
5% above category average
Zendesk Sell
-
Ratings
Lead qualification process7.90 Ratings00 Ratings
Smart lists and recommendations7.50 Ratings00 Ratings
Salesforce integration8.10 Ratings00 Ratings
Company/business profiles8.10 Ratings00 Ratings
Alerts and reminders7.70 Ratings00 Ratings
Data hygiene7.50 Ratings00 Ratings
Automatic data refresh7.50 Ratings00 Ratings
Tags7.80 Ratings00 Ratings
Filters and segmentation8.20 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
Ratings
3% above category average
Zendesk Sell
-
Ratings
Sales email templates7.50 Ratings00 Ratings
Append emails to records7.90 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
6.6
Ratings
18% below category average
Customer data management / contact management00 Ratings8.90 Ratings
Workflow management00 Ratings6.10 Ratings
Territory management00 Ratings4.90 Ratings
Opportunity management00 Ratings7.90 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.90 Ratings
Contract management00 Ratings5.40 Ratings
Quote & order management00 Ratings3.90 Ratings
Interaction tracking00 Ratings7.90 Ratings
Channel / partner relationship management00 Ratings7.80 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
9.0
Ratings
15% above category average
Case management00 Ratings9.00 Ratings
Call center management00 Ratings9.00 Ratings
Help desk management00 Ratings9.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
6.9
Ratings
12% below category average
Lead management00 Ratings6.00 Ratings
Email marketing00 Ratings7.80 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
5.3
Ratings
37% below category average
Task management00 Ratings8.00 Ratings
Billing and invoicing management00 Ratings1.00 Ratings
Reporting00 Ratings7.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
8.2
Ratings
6% above category average
Forecasting00 Ratings7.80 Ratings
Pipeline visualization00 Ratings7.90 Ratings
Customizable reports00 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
4.2
Ratings
59% below category average
Custom fields00 Ratings7.80 Ratings
Custom objects00 Ratings4.90 Ratings
Scripting environment00 Ratings1.10 Ratings
API for custom integration00 Ratings3.00 Ratings
Security
Comparison of Security features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
9.5
Ratings
12% above category average
Single sign-on capability00 Ratings9.90 Ratings
Role-based user permissions00 Ratings9.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
4.0
Ratings
61% below category average
Social data00 Ratings1.00 Ratings
Social engagement00 Ratings6.90 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
5.4
Ratings
33% below category average
Marketing automation00 Ratings9.80 Ratings
Compensation management00 Ratings1.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
8.0
Ratings
4% above category average
Mobile access00 Ratings8.00 Ratings
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Apollo.ioZendesk Sell
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Score 10.0 out of 10
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TechTarget Priority Engine
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Creatio
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User Ratings
Apollo.ioZendesk Sell
Likelihood to Recommend
8.6
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
9.0
(0 ratings)
Usability
8.3
(0 ratings)
8.9
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
7.0
(0 ratings)
8.8
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
Implementation Rating
5.5
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Apollo.ioZendesk Sell
Likelihood to Recommend
If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.
Read full review
I think that for a company that creates any sales and needs to house their client information, the Base is perfect. The price of the program makes it completely worth the investment. And to be able to use customizations makes it possible for any business that does sales use Base for their orders. I would say for companies that use legal contracts or binding contracts for their business, Base may be too simple for their needs. We work in tandem with a company that always has contracts going back and forth, and the build out of the customizations here weren't really going to work for them.
Read full review
Pros
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
  • Integrates well with FullContact, Slack via Zapier, and Gmail and google calendar.
  • Excellent mobile app for iPhone lets salespeople have data at their fingertips and enter notes at conferences, in elevators, wherever.
  • Does all the basic things a salesperson needs to be productive, contacts capture, deal capture, documents, smart linking of contacts to deals, and nice reminder features.
Read full review
Cons
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
Read full review
Usability
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Read full review
Reliability and Availability
No answers on this topic
Always available and easy connection from Zendesk Support
Read full review
Performance
No answers on this topic
Never any latency issues
Read full review
Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
Read full review
Online Training
No answers on this topic
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Read full review
Implementation Rating
No answers on this topic
Simple, and straight forward.
Read full review
Alternatives Considered
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the Apollo.io extension works a lot better than ZoomInfo because ZoomInfo always gives you a lot of errors, and sometimes it doesn't work or load. For the most part, Apollo.io does, and I never have an issue with the extension as well.
Read full review
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and have different dashboards for reporting reasons. This is definitely a good alternative to Salesforce especially if you are currently using any other Zendesk products like Zendesk support.
Read full review
Scalability
No answers on this topic
Always on, always available.
Read full review
Return on Investment
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
  • Increased efficiency with a central hub for all of our customer data.
  • Workflows are easy to set up and beneficial for us.
  • Received minimum training, therefore it's easy to navigate.
  • Reduced employee costs. Employees can spend more time completing other important tasks.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings