Apollo.io vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Zendesk Sell
Score 9.4 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
Apollo.ioZendesk Sell
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
Apollo.ioZendesk Sell
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioZendesk Sell
Features
Apollo.ioZendesk Sell
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
142 Ratings
5% above category average
Zendesk Sell
-
Ratings
Advanced search8.3139 Ratings00 Ratings
Identification of new leads8.3141 Ratings00 Ratings
List quality8.0141 Ratings00 Ratings
List upload/download8.5132 Ratings00 Ratings
Ideal customer targeting7.9139 Ratings00 Ratings
Load time/data access8.4140 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
140 Ratings
5% above category average
Zendesk Sell
-
Ratings
Contact information8.2140 Ratings00 Ratings
Company information8.3140 Ratings00 Ratings
Industry information8.0138 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
138 Ratings
6% above category average
Zendesk Sell
-
Ratings
Lead qualification process7.7127 Ratings00 Ratings
Smart lists and recommendations7.7126 Ratings00 Ratings
Salesforce integration8.779 Ratings00 Ratings
Company/business profiles8.0133 Ratings00 Ratings
Alerts and reminders7.7116 Ratings00 Ratings
Data hygiene7.5133 Ratings00 Ratings
Automatic data refresh7.8128 Ratings00 Ratings
Tags7.7109 Ratings00 Ratings
Filters and segmentation8.3133 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
125 Ratings
4% above category average
Zendesk Sell
-
Ratings
Sales email templates7.6124 Ratings00 Ratings
Append emails to records7.9115 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
6.6
15 Ratings
16% below category average
Customer data management / contact management00 Ratings8.914 Ratings
Workflow management00 Ratings6.115 Ratings
Territory management00 Ratings4.98 Ratings
Opportunity management00 Ratings7.913 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.915 Ratings
Contract management00 Ratings5.410 Ratings
Quote & order management00 Ratings3.97 Ratings
Interaction tracking00 Ratings7.915 Ratings
Channel / partner relationship management00 Ratings7.811 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
9.0
12 Ratings
16% above category average
Case management00 Ratings9.07 Ratings
Call center management00 Ratings9.08 Ratings
Help desk management00 Ratings9.011 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
6.9
12 Ratings
11% below category average
Lead management00 Ratings6.012 Ratings
Email marketing00 Ratings7.89 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
5.3
13 Ratings
36% below category average
Task management00 Ratings8.013 Ratings
Billing and invoicing management00 Ratings1.05 Ratings
Reporting00 Ratings7.013 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
8.2
15 Ratings
8% above category average
Forecasting00 Ratings7.812 Ratings
Pipeline visualization00 Ratings7.914 Ratings
Customizable reports00 Ratings9.014 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
4.2
15 Ratings
58% below category average
Custom fields00 Ratings7.815 Ratings
Custom objects00 Ratings4.910 Ratings
Scripting environment00 Ratings1.16 Ratings
API for custom integration00 Ratings3.08 Ratings
Security
Comparison of Security features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
9.5
14 Ratings
13% above category average
Single sign-on capability00 Ratings9.912 Ratings
Role-based user permissions00 Ratings9.011 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
4.0
5 Ratings
60% below category average
Social data00 Ratings1.04 Ratings
Social engagement00 Ratings6.95 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
5.4
7 Ratings
32% below category average
Marketing automation00 Ratings9.87 Ratings
Compensation management00 Ratings1.03 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apollo.io
-
Ratings
Zendesk Sell
8.0
13 Ratings
6% above category average
Mobile access00 Ratings8.013 Ratings
Best Alternatives
Apollo.ioZendesk Sell
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioZendesk Sell
Likelihood to Recommend
8.7
(162 ratings)
10.0
(15 ratings)
Likelihood to Renew
8.2
(2 ratings)
9.0
(2 ratings)
Usability
8.3
(133 ratings)
8.9
(4 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
7.0
(6 ratings)
8.8
(4 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Apollo.ioZendesk Sell
Likelihood to Recommend
Apollo.io
Finding B2B leads is the best suited scenario for using Apollo.io it uses advanced AI & integration with LLM tools like ChatGPT, Claude etc. to set templates and find recurring matching data for the set parameters Apollo.io is the largest database for leads across the countries and not specific to a particular region.
Read full review
Zendesk
Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
Zendesk
  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
Zendesk
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Zendesk
The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
Read full review
Usability
Apollo.io
I gave it a higher rating of 9 because I am using it as an added benefit to make my work easier and faster. I like how user-friendly it is to navigate all the features. Results were provided on time, and I was given the necessary information to accomplish the task and achieve the company's goal.
Read full review
Zendesk
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Zendesk
Always available and easy connection from Zendesk Support
Read full review
Performance
Apollo.io
No answers on this topic
Zendesk
Never any latency issues
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Zendesk
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
Read full review
Online Training
Apollo.io
No answers on this topic
Zendesk
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Zendesk
Simple, and straight forward.
Read full review
Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
Zendesk
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Read full review
Scalability
Apollo.io
No answers on this topic
Zendesk
Always on, always available.
Read full review
Return on Investment
Apollo.io
  • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
  • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
  • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
Read full review
Zendesk
  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.