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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppFollow

    Score8.2 out of 10
    N/AAppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A

    Birdeye

    Score8.7 out of 10
    N/ABirdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.

    $299

    per month

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    AppFollowBirdeyeSignpost
    Editions & Modules
    No answers on this topic
    Standard
    $299.00
    per month
    Professional
    $399.00
    per month
    Premium
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    AppFollowBirdeyeSignpost
    Free Trial
    NoYesYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AppFollowBirdeyeSignpost
    Considered Multiple Products
    AppFollow
    No answer on this topic
    Birdeye
    No answer on this topic
    Signpost
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    137 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    120 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    139 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    107 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    118 Answers
    No answers on this topic
    Features
    AppFollowBirdeyeSignpost
    SEO
    Comparison of SEO features of AppFollow and Birdeye and Signpost
    Feature
    AppFollow
    10.0
    3 Ratings
    26% above category average
    Birdeye
    -
    Ratings
    Signpost
    -
    Ratings
    Keyword analysis10.03 Ratings00 Ratings00 Ratings
    Competitive analysis10.02 Ratings00 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of AppFollow and Birdeye and Signpost
    Feature
    AppFollow
    9.0
    2 Ratings
    17% above category average
    Birdeye
    -
    Ratings
    Signpost
    -
    Ratings
    Local SEO8.01 Ratings00 Ratings00 Ratings
    Mobile SEO10.01 Ratings00 Ratings00 Ratings
    Global SEO9.01 Ratings00 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of AppFollow and Birdeye and Signpost
    Feature
    AppFollow
    10.0
    2 Ratings
    17% above category average
    Birdeye
    -
    Ratings
    Signpost
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings00 Ratings
    Integration with web analytics tools10.02 Ratings00 Ratings00 Ratings
    Best Alternatives
    AppFollowBirdeyeSignpost
    Small Businesses
    Serpstat
    Score10 out of 10
    Brand24
    Score9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Brand24
    Score9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AppFollowBirdeyeSignpost
    Likelihood to Recommend
    9.0
    (3 ratings)
    9.4
    (179 ratings)
    1.3
    (2 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.4
    (3 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    9.5
    (91 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    7.5
    (69 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AppFollowBirdeyeSignpost
    Likelihood to Recommend
    AppFollow
    AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
    Incentivized
    Read full review
    Birdeye
    For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
    Read full review
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    AppFollow
    • Imports reviews to Zendesk.
    • Provides date specific reporting.
    • Allows you to quickly see positive and negative reviews.
    • Allows you to track how your responses are affecting your review score.
    Incentivized
    Read full review
    Birdeye
    • Their customer service is always very helpful and ready to give you the personal attention that you require.
    • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
    • They are constantly innovating and improving their systems with real-time feedback from their customers.
    Incentivized
    Read full review
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Cons
    AppFollow
    • Analytic tool for organic traffic
    • Add more countries
    • App Featuring for Google Play
    Incentivized
    Read full review
    Birdeye
    • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
    • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
    • Birdeye could have more built-in features to create digital content from the reviews.
    • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
    Incentivized
    Read full review
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Likelihood to Renew
    AppFollow
    No answers on this topic
    Birdeye
    I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Usability
    AppFollow
    No answers on this topic
    Birdeye
    I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
    Read full review
    Signpost
    No answers on this topic
    Support Rating
    AppFollow
    Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
    Incentivized
    Read full review
    Birdeye
    Support is really responsive for the most part. I don't feel like they explain it the best for people who aren't as tech-savvy. I have recently had trouble with a more difficult integration and it is hard to pinpoint who I need to reach out to.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Implementation Rating
    AppFollow
    No answers on this topic
    Birdeye
    Let Birdeye do what they do
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Alternatives Considered
    AppFollow
    While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
    Incentivized
    Read full review
    Birdeye
    Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Return on Investment
    AppFollow
    • Increased efficiency.
    • Allows us to respond to reviews faster.
    • Allows us to target negative reviews when an update is made.
    Incentivized
    Read full review
    Birdeye
    • SEO has increased due to online rep increasing
    • Review count has come up significantly due to having a platform that helps
    • The system puts reviews and where they are coming from into perspective to try and obtain more in other ways
    Incentivized
    Read full review
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots

    Birdeye Screenshots

    Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.