Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 7.9 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Firebase Crashlytics
Score 9.6 out of 10
N/A
Crashlytics is a mobile analytics tool which helps users find the exact line of code that their app crashed on, providing granular insight into mobile app performance and user experience. Crashlytics was acquired by Google in 2017 and is now offered as part of the Firebase product.N/A
Singular
Score 8.0 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
Adjust by AppLovinFirebase CrashlyticsSingular
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdjustFirebase CrashlyticsSingular
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adjust by AppLovinFirebase CrashlyticsSingular
Considered Multiple Products
Adjust
Chose Adjust by AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Chose Adjust by AppLovin
Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then …
Firebase Crashlytics

No answer on this topic

Singular
Chose Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
Best Alternatives
Adjust by AppLovinFirebase CrashlyticsSingular
Small Businesses
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Smartlook
Smartlook
Score 8.7 out of 10
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Medium-sized Companies
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Supermetrics
Supermetrics
Score 9.7 out of 10
Enterprises
Firebase Crashlytics
Firebase Crashlytics
Score 9.6 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Adjust by AppLovinFirebase CrashlyticsSingular
Likelihood to Recommend
7.9
(6 ratings)
10.0
(8 ratings)
8.0
(4 ratings)
Likelihood to Renew
8.0
(1 ratings)
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Adjust by AppLovinFirebase CrashlyticsSingular
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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Google
Firebase Crashlytics is a no-brainer if you are already using any of the other Firebase suite of products, as its integration is very easy if you are already using these in your app. If you have cross-platform Android, iOS, and macOS apps, you should also consider Firebase Crashlytics to provide a unified across your platforms. If your app is only on Android or only on Apple, then you may be better off remaining with the default Apple Developer or Google Play Developer Console crash collection experiences.
Read full review
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Read full review
Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
Read full review
Google
  • Providing stack traces that are useful when users have crashes.
  • Tracking crashes per version (app and OS) so we know whether to release a version to everyone instead of a subset.
  • Provides trending crsahes/problems if there's a spike in issues so we can get on it quickly.
Read full review
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Read full review
Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
Read full review
Google
  • Navigation between the issue listing and details is something difficult to understand for the new user.
  • Pannel takes time in loading may be because of analytics data but it can be reduce.
  • Not provide accurate line number in case of proguarded apps.
Read full review
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
Read full review
Google
Because its fulfilling our basic and necessary requirements that can be an only and enough reason to renew the subscription.
Read full review
Singular
No answers on this topic
Usability
AppLovin
No answers on this topic
Google
It is very easy for non-developer staff to use the Firebase Console and gather information for the development team. Developers will find it straightforward to integrate Firebase Crashlytics into new or existing codebases using Google's in-depth developer documentation. I cannot think of an easier cross-platform solution to use, and because of that I wish it supported more platforms!
Read full review
Singular
No answers on this topic
Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
Read full review
Google
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
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Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Read full review
Google
Truly speaking, it is also a quite good tool for crash reports, but Firebase Crashlytics was better to use when you are using the Firebase Realtime database as your DB, so the integrations become much easier.
Read full review
Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
Read full review
Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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Google
  • Fix bugs within hours rather than days or weeks
  • Retain users longer by reducing their frustration due to crashes
  • Keep management happy that our app is stable & bug-free
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Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
Read full review
ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.