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3 Ratings

Google Analytics

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2022 Ratings
3 Ratings
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Score 8.7 out of 101

Google Analytics

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Top Rated
2022 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

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Likelihood to Recommend

Appsee

I used Appsee’s conversion funnel analysis to find out why users drop off in a particular funnel that we’ve built. Not only that I’ve been able to see session recordings of those users who dropped off, but I was also able to see the ones who did come through and compare what they like vs what they didn’t. This is just a small example of the power Appsee has. The options are endless.
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Google Analytics

Google Analytics handles every level of the user experience on your website exceptionally well. It is easy to jump quickly between a macro level view of every visitor currently active on your website, to a micro level view of a user on a specific page from a specific source. I genuinely have no complaints when it comes to Analytics doing the specific job it is built for.
Jeffrey Smith profile photo

Pros

  • User session recordings of individual users
  • Touch heatmaps and unresponsive gestures
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  • It effectively identifies what pages on your site are generating your web traffic.
  • It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.).
  • It exports data really well, so you can support and defend your communications and marketing strategies.
Jonathan Miltimore profile photo

Cons

  • Nothing major that I dislike. Would appreciate a mobile app so I can quickly glance at some of the metrics while on the go, but not a deal breaker by any means.
  • Look and feel is a bit outdated, but I guess that's a matter of taste
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  • GA still misses a few of the features some of the commercial tools do in regards to in depth data mining and trending.
  • It would be nice to see more Social sentiment in the GA system. This is an up and coming area that many are now adding to their tools, but most of the algorithms are so-so. Given the data Google captures they could build a good picture for social sentiment, but today are doing very little other than some social connectivity.
Rob Dautel profile photo

Likelihood to Renew

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Google Analytics7.0
Based on 47 answers
The new features from the Universal Analytics update in late 2013 make the tool that much more useful. There are still unexplored features to consider and all of it amounts to more power and ability to gain insight into your site, what the traffic there is doing, where is came from and where it is leaving to. All stuff eMarketing and web managers will want.
Rob Dautel profile photo

Usability

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Google Analytics7.4
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

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Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

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Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

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Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

No answers on this topic
Platform-specific analytic tools are useful for sure, but overall still fall short of what Google Analytics provides long-term. The associated trends you can monitor with Google Analytics has much more dynamic potential in reporting, presentations, and developing strategies.
Stefano M. Rivolta profile photo

Return on Investment

  • Better conversion rates
  • Less bugs/crashes
  • Better user retention
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  • We've gotten higher agent participation through constant contact analysis
  • We spent a lot of time with third parties learning how to use it
  • Its mobile functions save time that we can then use to focus on attracting more agents
Reita Silvis profile photo

Screenshots

Google Analytics

Pricing Details

Appsee

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details