AppsFlyer vs. GrowSurf vs. TUNE Partner Marketing Platform

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Incentivized

For where our company is at, GrowSurf fit nicely into what we needed and wanted to spend. It allows us to have enough campaigns (currently) to support the needs of our company. Managing the system for payout has not been as easy as anticipated.

I really like the way they onboard the customer, very easy to navigate and understand the overall software, and one more thing that its features. My only problem with this is that if I delete a partner, it remains in the database.

Incentivized

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Incentivized

• Partner and referral incentives are done well.
• Tracking of all acquisition channels in the business.
• Easy to set up and implement, very easy to use.

Incentivized

• Provides communication with the association is the best way for your relationship with customers
• The selection of objectives is included, defining the target audience to meet them

Incentivized

• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

Incentivized

• A team dashboard will be a great feature to have with more levels of access.
• Filter and parameters can be added into dashboard.
• Template UI customization can be enhanced.

Incentivized

• The discovery network is limited and provides few options for finding new partners.
• Setting up a resources page for affiliates requires custom coding and is not simple to do.
• Introductory emails to potential partners in their network are often sent to inactive or wrong contacts that don't ever respond to introductions.

Incentivized

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

Incentivized

The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

Incentivized

Setting up GrowSurf was a breeze! The user-friendly interface made it easy for our team to customize our referral page and integrate it seamlessly into our website

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Incentivized

Highly recommended; the support from the team has always been exceptional. The prompt revert to the inquires and the live chat module resolves the queries real quick. The team makes efforts to close the ticket at the earliest, which is good for the users as they get the solutions easy and quick.

Incentivized

Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

Incentivized

We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.

Incentivized

I didn't use any software before this.

Incentivized

• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Incentivized

• Needs better customization and user friendly look/feel
• Helped us grow and give customers a way to make money on spreading the word.

• It is of value to place the information of your association in the most perceptible feasible way in the search engines
• Can help entities stand out from others

Incentivized